"It's kind of sad times change, but change is the one thing we humans have to learn to accept ..."
John, you are so right. The ONLY constant I've observed IS CHANGE. Nothing remains today from the "Boss Radio" era except refurbished memories, wildly entertaining airchecks and one's personal sense of watching it all play out. But who would have even guessed it would devolve? Like you, I'm astonished.
While it's true corporations do not seem to have the same RESPECT for the air talent they did 30 - 40 years ago, it is puzzling they seemingly have none.
You used to be able to walk into a radio station and FEEL the collective teamwork. You felt you were on the inside of something premeditated and fabulous. Nowadays, where there WAS a mutual regard between different departments such as Sales and Programming, management and artists, I observe, among corporate held stations, fear and misunderstanding, marked by an unwillingness by administration to see the total entertainment perspective. Also, sadly, I hear NO PRIORITY for the Listener.
Empty, regurgitated, fake smile pop radio-- that's the kind of thing that happens when the proprietor doesn't understand his craft, and is consequently frightened of his own customers. That's when, in his fear, he turns on that Corporate Blind Faith, and turns for answers to one of the In House Consultant Yes Men (usually from out of town). That'd be where a professional entertainer would've applied knowledge of her/his craft.
I'm hearing their slogans barking, but their hollowness is screaming. I'm hearing a voice say they're bringing back the Spirit, but I can't HEAR that spirit.
What're listeners hearing? -- "Today's Boss Jock is like another person behind the counter at Wall-Mart," says Starbucks. Listeners get not even a sequel, but a rushed and barely fleshed-out re-write, a cut-and-paste, bare budget, thrown together presentation with no zero staging. Their reaction? "run your own station, like an IPOD."
I keep thinking/hoping radio will be "rediscovered," and get better-sounding. I suppose it will, but boy am I glad I was along for the ride when it was so vibrant, bigger than life, breath-taking and pulsing with love!
Like you John, having "...worked tiny 250 watt stations and big powerhouses like KFRC and everything in between..." I still love the notion of broadcasting, sharing moments, music, memories with people all across the listening area I feel are friends. So I search out the good spots still remaining, the stations owned by real broadcasters, the entertainers.
And I thrive on the people who are not buckling under but still living he dream, like yourself. I look forward to hearing of your upcoming book signings and talk show appearances. I won't even ask for a comp, John, but will probably track you down to autograph it for me!