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John Sebastian's Wow Factor to go National

davideduardo

davideduardo

Moderator/Administrator
Staff member
The 55-75 targeted Wow Factor now on in Phoenix is being marketed nationally. I got an email with a link to this promo piece from their research company:

A Radio Vagabond Wows the Boomers by Doug Moe

Keep in mind that the article has a really high hype quotient.

Interestingly, they not that they had "millions" of streamers and had to limit the stream now to Arizona only. And note that the library is purported to be over 1000 songs.
 
Didn't he say this two years ago? Yes he did:

radioink.com

Can A Format For The 55-72 Demo Work? - Radio Ink

Has the radio industry given up on The Baby Boomer generation? John Sebastian says it has. He believes a format that targets the 55-72 year old demo can work and he knows how.
radioink.com radioink.com

The folks at AllAccess have a more recent picture:

www.allaccess.com

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...
www.allaccess.com www.allaccess.com
 
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