4UH8SIMBKAGN said:Conan is drawing younger viewers FROM Letterman. So, no, this does not have to do with habits, it has to do with a fading burned out semi-star known as David Letterman... http://www.variety.com/article/VR1118005122.html?categoryid=14&cs=1 Conan has BETTER 18-49 numbers than Leno did.calguy said:4UH8SIMBKAGN said:Demos are what matter. Conan has not been bested by Craig Ferguson or David Letterman 18-49. It makes good press to say David beat Conan in total viewers or total households but when it comes down to the dollars and cents, Conan has beaten David from day 1, that won't change and the advertisers will go with Conan.calguy said:As I recall, Imus was just repeating what his producer had said seconds before, repeating it was stupid, but people do that in conversation all the time. Letterman means a lot more to CBS than Imus did to CBS and MSNBC so it was much easier to blow him out. Losing Letterman would be devastating for the eye network no matter what the rating are reporting from night to night these last weeks. Dave still has a lot of viewers and while Conan is good, he did get bested by Craig Ferguson at 12:30 so he's not bullet proof. There’s quite a bit of sampling that will take place before people make up their minds.
I believe that has more to do with viewing habits than anything else. They've been watching NBC for years and it's a habit, but that can change if Conan doesn't build on these numbers. When a change like this happens there's a lot of sampling that can take place. Personally I don't think that Dave will take the lead as he's been around a while now at 11:30 and he's a love him or hate him type. But I don't always find Conan to be so great either. It will be interesting to see what happens when Leno returns in the fall. It could help Conan, or hurt him if those who always liked Leno decide to turn off NBC after Jay's show is over. There's going to be a lot of conflict with the bookers of all these shows as well. You'll have four talk shows in LA (five if you count Carson Daly) who'll need guests and you'll also get even more repetition when all these actors show up to promote their projects. It could really dilute the numbers, no matter what the demos are. Fragmentation could water all the numbers down. I wouldn’t count Dave out no matter how over the age line you find him to be. He’s still a major anchor for CBS and makes a hell of a lot of money for them. The real question is who might replace him when his newly signed contract ends
I certainly would count David out. Even Nightline is beating him 18-49. His time came and passed when Hugh Grant appeared on The Tonight Show...with Jay Leno.
You’re entitled to your opinion…
I do believe that this could and maybe should be Dave’s last contract extension, but I have different beliefs about his worth to CBS…