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Jonathon Rush

I stepped in to comment because "Bugz" said...


"A Charlotte show is going to claim the upper demos of Women? On a station that plays 12-24 (maybe up to 28) music?"
 
Ron:

The ability of CHR stations to appeal to 34+ always depends on the CHR product. No matter what recurrents you spill in. Over the past 15-20 years, even WNOK's adult numbers fluctuated with the composition of the current CHR music product. In fact, the the last doldrums of the format, the current product was very urban and many CHR stations flat out left the format to become the Hot AC's simply because there was no way to balance the currents with the recurrent product. Sure, you can try to keep some of the folks you had, but they still drift away.

As for breaks and promotions, CHR stations for the most part are doing Hollywood gossip. Shoot, that is the ONLY CONTENT on WNOK. I love hearing them promote appearances that aren't appearances because there is no station personality there!
 
CHR's last (in my opinion) real lowpoint was in the mid-1990s when Bonnie Raitt, Bryan Adams and Elton John were hitting the pop charts. That's about the time the alternative format came to be. The CHR thinkers of that time weren't exactly distinguishing themselves from ACs of the time, in my opinion. I don't know which "last doldrum" you're thinking back to, though; in my recent memory, CHR music's gone from a little rock-leaning to a little urban-leaning, but I don't really recall a stretch where the format languished in one direction for too long.

To me, though, that's the beauty of the format. Whatever a "hit" is, it fits the format. Alternative, pop, rhythm, dance, urban, heck, even country... if it's a hit, it's CHR product.

You'll get no argument from me, though, when it comes to outta town jocks pretending to be "WXXX" jocks hanging around "WXXX's" market.
 
I'm just still trying to figure out why the Charlotte market is being pushed on us.(Ace&TJ/John Boy & Billy) I mean can't L.J. Smith and the other programmers(FOX) in Columbia think for themselves? Cater to your own market. Columbia radio really stinks. Todays radio doesn't EVEN care about it's own community anymore. Where does the listener fit in?
 
CHR's (mostly when they were called Top 40's) used to ebb and flow with the contemporary music trends. When cross-over Country was big in the early 80's (think Urban Cowboy), you would have heard Country cross-overs prominently on the playlist. When hip-hop took off later in the decade, you would have heard that trend featured prominently. The most popular songs of the day, isn't that the essence of the format? I guess this is off topic. Sorry.
 
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