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Jonesboro Ratings

5

5069

Guest
How does the sub-carrier formats figure into the Arbs?

Will "Hot"(KDXY-2) and "Oldies"(KDXY-3) figure into Fox's share? Or do they not show up at all?

PS...KFIN gets smoked again. KFIN share has dropped steady ever since EAB took over.
Great work Dr. Keith.
Now KFIN is tied with the Mix. Wow.
 
I'm not sure how the HD subchannels factor into ratings in diary markets. I understand they can be encoded for PPM, but that may never come to Jonesboro.

It seems like KFIN has had trouble with KDXY for quite some time. I remember that station having at least a 20 share in '93. KDXY switched from AC to country and pretty much came out of nowhere. I don't remember exactly when, but I think it was the mid-90's. I have to wonder how good of a station KFIN was even back then, but I never listened to it, even when I could have picked up its signal. After all, why would I want to listen to a Jonesboro station for country when WGKX, then one of the nation's top country stations, was practically in my backyard?

By the way, Saga has a slightly greater total market share in Jonesboro than EAB, though nearly a third of the market is listening to both.
 
KFIN was a great station. But, in my opinion, it was great because it had direction and everything that went on the air had a purpose. To move listeners from daypart to daypart. To make them believe they just heard someone win a great prize... even if it was from the day before. They were really good at reminding the listener of the good things on KFIN that listeners love about radio. They were also smart in the detail department. It wasn't Jim Frigo in the morning....it was Jim Frigo in the early morning. It was late afternoons with Michael Steele....these matched up to the terms in the diaries and it was by design. Details that helped educate the listener. Bass would have promos on air in minutes when other stations in town would wait hours or more to get them on air. Little things like "Your next chance to win at 2:20, plus bonus chances could be coming up in minutes!" I know these are all little things, but sometimes it's the little things that set one station apart from another. Tonight I heard a CC station in Ft. Smith just after 7p with a voicetracker giving the wrong calls and wrong area at the front end of the break and the correct calls at the end. It's the little things like knowing what station you are on and caring about that station. Not just going through the motions ,which is what most stations do these days. They are just going through the motions and we listeners can tell!
 
How right you are on what KFIN used to be. And it's all thanks to Clyde Bass. He had great assistants as well, Dave comes to mind (sadly can't remember his last name), but KFIN was EVERYWHERE. That is what makes a winner. Owening events, even if they aren't technicly yours - bulldog everything and claim it as your own. In these days of immediate information, the KFIN of old would really fit in.

But all good things must come to an end. And KFIN'S end ... well...
 
xdjproductions said:
KFIN was a great station. But, in my opinion, it was great because it had direction and everything that went on the air had a purpose. To move listeners from daypart to daypart. To make them believe they just heard someone win a great prize... even if it was from the day before. They were really good at reminding the listener of the good things on KFIN that listeners love about radio. They were also smart in the detail department. It wasn't Jim Frigo in the morning....it was Jim Frigo in the early morning. It was late afternoons with Michael Steele....these matched up to the terms in the diaries and it was by design. Details that helped educate the listener. Bass would have promos on air in minutes when other stations in town would wait hours or more to get them on air. Little things like "Your next chance to win at 2:20, plus bonus chances could be coming up in minutes!" I know these are all little things, but sometimes it's the little things that set one station apart from another. Tonight I heard a CC station in Ft. Smith just after 7p with a voicetracker giving the wrong calls and wrong area at the front end of the break and the correct calls at the end. It's the little things like knowing what station you are on and caring about that station. Not just going through the motions ,which is what most stations do these days. They are just going through the motions and we listeners can tell!
Click to expand...

You'd think they would use the Time Announce Group to fix that problem....
 
You are thinking of Dave Ashcraft, and yes, he was very talented. Taught me everything I knew.
 
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