If Arbitron counted trees, 100.3 would be the most valuable signal in TN. Personally 100.3 was cool when I drove at least once a month from Atlanta to Louisville (later Cincinnati) in the 1990's, listening to one station from south of Lexington to almost Cleveland TN. When 100.1 Winchester was upgraded in 1995 or 1996 it did mess with then the WOKI's signal north Richmond KY.