They definetly need to go local. Maybe they could get Bill Whyte to come aboard. Just a thought. By the way I am new to the board and love to talk and read about music and the stations.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Journey 94-1
- Thread starter stereolane
- Start date
I'll second that.
I have a feeling that as much as I would like The sound to return I have to believe Hubbard will try to compete with WGRR in some way. Maybe try a Jelli type format on 97.3 where the listener can vote for songs that get played. Or maybe a Click Hop format would work against WIZF.
http://www.jelli.com
WHPP Ft Wayne
http://www.clickhop.com/
http://www.jelli.com
WHPP Ft Wayne
http://www.clickhop.com/
I was thinking Rhythmic AC with an Urban lean may compliment that cluster well!
Bill Whyte is on WSM in Nashville. Probably not coming back.
Whether they beat B-105 or not, they'll take some of the money. Hubbard sells it as a combo and the 2-share that's guaranteed to 94.1 will cut into the coffers. While 97.3 isn't a B, it's not a bad signal. It's not 94.1, but it covers pretty well. I'd put the Hank format on 97.3 and pinch 94.1 from both sides. You could make a fair argument that buying the combo gets you 94.1's audience since between the two, you're playing everything they are and more.
Cumulus isn't going to pony up any dough for personalities, so I expect a music intensive format, plus, at least in the beginning, there won't be many commercials. That could hurt Chris and Company. They run their mouths alot for someone who wants to hear the hits.
If 94.1 chases the stopsets on B-105 and points out that when they're talking, we're flogging the hits, playing the high-testers when the B is running the ads, and follows it with enough promotion to point iut out to enough people, it'll cut into Hubbard. If 94.1 shuts up and lets the music do the talking, I'll give them a button. I've got nothing where 105.9 used to be.
I agree that Rock is the best bet for 96.5. It's never, ever, ever going to be first in it's format, I don't care WHAT you put on it. When Mike McConnell was PD of 96Rock back in 83, he said, "If you had advance notice as to when the end of the world was and three weeks to exclusively promote it, you'd STILL only get a 5-share." And a 5-share was a lot less competitive then than it is now.
Whether they beat B-105 or not, they'll take some of the money. Hubbard sells it as a combo and the 2-share that's guaranteed to 94.1 will cut into the coffers. While 97.3 isn't a B, it's not a bad signal. It's not 94.1, but it covers pretty well. I'd put the Hank format on 97.3 and pinch 94.1 from both sides. You could make a fair argument that buying the combo gets you 94.1's audience since between the two, you're playing everything they are and more.
Cumulus isn't going to pony up any dough for personalities, so I expect a music intensive format, plus, at least in the beginning, there won't be many commercials. That could hurt Chris and Company. They run their mouths alot for someone who wants to hear the hits.
If 94.1 chases the stopsets on B-105 and points out that when they're talking, we're flogging the hits, playing the high-testers when the B is running the ads, and follows it with enough promotion to point iut out to enough people, it'll cut into Hubbard. If 94.1 shuts up and lets the music do the talking, I'll give them a button. I've got nothing where 105.9 used to be.
I agree that Rock is the best bet for 96.5. It's never, ever, ever going to be first in it's format, I don't care WHAT you put on it. When Mike McConnell was PD of 96Rock back in 83, he said, "If you had advance notice as to when the end of the world was and three weeks to exclusively promote it, you'd STILL only get a 5-share." And a 5-share was a lot less competitive then than it is now.
I am not really a country music fan of the new stuf. I love what they diud with 94.1 its the type of country I would listen to and I dont listen to this type of music a lot.
I enjoy country music and there is no question the station needed to make a change.I understand they will do everything they can to steal some of B 105's audience. It makes for netter radio in the market when a station like B 105 gets some competition. I hope the station doesn't make the mistake of The Fly in Dayton and go a long time with no air talent.
On another point, I would love to see some station in the area go Classic Country. I think without question there is an audience for you. I woud be interested in your comments on whether a Classic Country station could make it in the metro.
On another point, I would love to see some station in the area go Classic Country. I think without question there is an audience for you. I woud be interested in your comments on whether a Classic Country station could make it in the metro.
I'm not sure if you're in range, but 106.7 WNKR Dry Ridge KY is Classic Country but they play a lot of music from the 90's.
http://www.1067wnkr.com/
http://www.1067wnkr.com/
Processing is different, but still sounds like crap. 4 or 5 volume clicks softer than Rewind, which is right next door on the dial. And what in the world is that hissssssssssss on the audio chain?
I worked with Mike McVay years ago. If he could hear this, he would come off his hinges. I built an FM out west that had more trees in the coverage area than people, that didn't sound this bad... and with just the bare necessities. :
I worked with Mike McVay years ago. If he could hear this, he would come off his hinges. I built an FM out west that had more trees in the coverage area than people, that didn't sound this bad... and with just the bare necessities. :
Definitly louder than Rewind and B105 on my system, big improvements to the audio!
It's a different game nowadays. 94.1 shaves .5 to 1.0 points off of B105 to make WGRR look better. But more important is that if they take a little off the top perhaps the totals look better for Cumulus versus Hubbard. It's a cluster battle now and not one individual station. When the AE is calling on the client/agency, they don't show stations/formats they show reach and frequency by cluster.
radioboymark said:
More like a stupid game.
This sort of thinking is why radio is heavily leveraged, and becoming largely irrelevant.
Spoke to a friend who is up there at Cumulus HQ in Atlanta, the decision to flip was a few months ago and had to do with the following:
1) The Cluster, Hubbard and Cumulus always battle for the number 2 and 3 spots in the total cluster, in November Hubbard won, in December Cumulus won, however Cumulus has more stations, so they wanted help the Cluster numbers.
2) By pulling listeners from B105 and the Wolf, Cumulus hopes to propel WGRR into the #1 FM in the market. Currently 1.2 shares seperate them!
3) WYGY is doing little to protect B105, in fact the two out of town stations that show up in the local arbitron PPM's total numbers beat WYGY Given the fact WYGY has a week signal also helped with the decision. December numbers WNKR 1.3 (Cume 60,500) meaning their TSL is higher than WYGY 1.3 (Cume 154,300) and then WSCH 0.9(Cume 49,600) thats a 3.5 share alone between those other gold based country stations! Meaning there is a place they believe for a gold based station here!
4) The cluster did fairly well with 96.5 the Star which was also gold based. 94.9 The Wolf did poorly though, the thinking it was more current based at the time!
5) Journey 94.1 had poor numbers but hurt Warm 98 they were seventh in Cume in the market overall in November, Cumulus was shooting themselves in the foot, the station was sharing two many listeners and wanted them back in the Warm fold!
So yes the entire Cluster has very much to do with the format flip!
1) The Cluster, Hubbard and Cumulus always battle for the number 2 and 3 spots in the total cluster, in November Hubbard won, in December Cumulus won, however Cumulus has more stations, so they wanted help the Cluster numbers.
2) By pulling listeners from B105 and the Wolf, Cumulus hopes to propel WGRR into the #1 FM in the market. Currently 1.2 shares seperate them!
3) WYGY is doing little to protect B105, in fact the two out of town stations that show up in the local arbitron PPM's total numbers beat WYGY Given the fact WYGY has a week signal also helped with the decision. December numbers WNKR 1.3 (Cume 60,500) meaning their TSL is higher than WYGY 1.3 (Cume 154,300) and then WSCH 0.9(Cume 49,600) thats a 3.5 share alone between those other gold based country stations! Meaning there is a place they believe for a gold based station here!
4) The cluster did fairly well with 96.5 the Star which was also gold based. 94.9 The Wolf did poorly though, the thinking it was more current based at the time!
5) Journey 94.1 had poor numbers but hurt Warm 98 they were seventh in Cume in the market overall in November, Cumulus was shooting themselves in the foot, the station was sharing two many listeners and wanted them back in the Warm fold!
So yes the entire Cluster has very much to do with the format flip!
richstrunck said:
There are so many ridiculous statements above (not to mention the over use of exclamation points) that I can't figure out where to begin... "Cluster" is the right word, but it needs to be followed by another word that I can say in this forum...
Whatever happened to the strategy of programming a station to be NUMBER ONE, in the demographic you are trying to serve? Instead, let's create flanker stations, trojan horse stations, and mediocre spoiler stations to shift the numbers. Brilliant! :
The gobbledeegook printed above is why you have a younger generation that doesn't listen to radio.
You're saying those statements are not true?
Unfortunately, radio in the 1970s is not coming back.
Unfortunately, radio in the 1970s is not coming back.
- Status