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Joy To The World

Merry christmas.. happy haunakah

Shredd/Ragan reported on a station in Kansas City that flipped to "all holiday" music Y E S T E R D A Y.... November 1.
A good discussion ensued on the purpose of holiday music and why stations do it, balancing both listener and advertisers opinion.
The board has also discussed that's its clearly not for the fellas, but the 41 yr old female mom of two from Amherst.

It had the sarcastic penache` of S/R, but added some radio-speak to give it some credibility.

Nov 1?????? WTF?



Unfortunatly, since Halloween stuff at 70% is across the aisle from Santa Claus tablecloths, this will get earlier and earlier.

Bet:Tuesday after Veterans Day, the 13th, 9am
 
Nostradamus Says...

Christmas music before Thanksgiving, and political ads over a year before an election.

Both are signs of the Apocalypse.
 
Last year they flipped within minutes of each other - I predict this year will be no different.

Question: why the f**k would HTT flip to Christmas music too? Their share of revenue would be so much smaller than the already dwindling JYE/TSS pile, the ratings I would think would be so much higher playing the AC Alternative to Xmas, it makes no sense to me. But then, trading a 7-share (oldies) for a 3-share (#3 AC) doesn't make much sense either...
 
Re: Merry christmas.. happy haunakah

x13thfloorrand said:
Shredd/Ragan reported on a station in Kansas City that flipped to "all holiday" music Y E S T E R D A Y.... November 1.
A good discussion ensued on the purpose of holiday music and why stations do it, balancing both listener and advertisers opinion.
Click to expand...

I will offer my annual rant that this is all about the advertisers. The listeners don't count here. Stations switch to holiday music in mid-November because it makes them money. Case closed. If these stations cared about their listeners, they would play holiday music during the week between Christmas and New Year's, when I think people would want to hear such music as they enjoy time off from work and attend holiday parties. But there's no money to be made then because the Christmas shopping season is over. Nobody will ever convince me that listeners would prefer hearing holiday music on November 15th rather than on December 26th. It's all about the money.
 
Re: Merry christmas.. happy haunakah

Philip_Airtime said:
I will offer my annual rant that this is all about the advertisers. The listeners don't count here. Stations switch to holiday music in mid-November because it makes them money. Case closed. If these stations cared about their listeners, they would play holiday music during the week between Christmas and New Year's, when I think people would want to hear such music as they enjoy time off from work and attend holiday parties. But there's no money to be made then because the Christmas shopping season is over. Nobody will ever convince me that listeners would prefer hearing holiday music on November 15th rather than on December 26th. It's all about the money.
Click to expand...

NAILED it.

Well done.
 
It's highly unlikely WHTT will get into the Christmas music scrum with WJYE and WTSS. WHTT has more to gain by maintaining its present Gold-based AC format. But wouldn't it be interesting if WHTT progressed beyond its present format boundaries and ventured into Hot AC. The station is playing currents from the Eagles, Pink, Maroon 5 and Gwen Stefani. Could more be on the way in the coming weeks?
 
Actually, there's room in the market for stations like Jack to concentrate on at least two-three Christmas Parodies per hour...It's so Jack! (Playing what they want, lol)
 
Re: Merry christmas.. happy haunakah

Steven21 said:
Philip_Airtime said:
I will offer my annual rant that this is all about the advertisers. The listeners don't count here. Stations switch to holiday music in mid-November because it makes them money. Case closed. If these stations cared about their listeners, they would play holiday music during the week between Christmas and New Year's, when I think people would want to hear such music as they enjoy time off from work and attend holiday parties. But there's no money to be made then because the Christmas shopping season is over. Nobody will ever convince me that listeners would prefer hearing holiday music on November 15th rather than on December 26th. It's all about the money.
Click to expand...

NAILED it.

Well done.
Click to expand...

Not necessarily! The two A/C's where I live fall all over themselves to be the first to do Christmas music (they monitor each other constantly this time off year). Why? Because the thought it's the station who does Christmas first owns Christmas. Around here it is a definite ratings booster. I guess when it doesn't work anymore they'll stop doing it.
 
Re: Merry christmas.. happy haunakah

Mike Sheridan said:
I guess when it doesn't work anymore they'll stop doing it.
Click to expand...


It'll always work. If it can work well in Multicultural Toronto Canada, it can work well pretty much anywhere! :D

(and it's a CHRISTMAS TREE! not a holiday tree people! ;D )
 
Intrguiging. The published sale price for WECK is $1.3 million. Silver's on record as saying the Standards format billed a million a year at the time WECK flipped from Standards to Classic Country. Why wouldn't Regent retain the station, flip it back to Standards and recoup the lost million?

Presumably, the Buffalo Bison's contributed to that million dollars per year at about $500 per game.

The prospective owner is on record saying he'll pursue a format that features local news, talk and high school sports. Seems risky. Let's presume the Bisons will be back on WECK. (As if there's an alternative. WJJL? WBBF? WHLD? WLOF? WDCX?) The Bisons might even decide to invest a few hundred per game and get the games on WLVL as a bonus for Niagara County.

One might think the new owner would put the Standards-Oldies format back on WECK and grab some of that $1 million annual billing.

-9-
 
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