Anyone wondering what we are "inside joking" about...
"Los Peces en el Río" is a traditional Spanish Christmas song.
"Los Peces en el Río" is a traditional Spanish Christmas song.
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Juan 850 Brookfield/Danbury
- Thread starter raccoonradio
- Start date
There are great Mexican songs out there that have become very mainstream in all walks of society. Christian Nodal is a great example of a great young Mariachi artist that has been driving the young girls nuts right now (in all towns across the U.S.). Banda MS is a monster BANDA act that has crossed barrier (even recording a track with Snoop Dogg), and then you have others like Calibre 50 (which have done tours in the NE and with a lot of success). This doesn't mean they should be played on radio in the market, but knowing that listeners have digital access to the artist has really created a platform for a variety of great songs.
When we launched JUAN in Fort Myers about 8 years ago, the listeners loved it (and it did get some ratings on AM). It was interesting to get comments from adults 35 - 64 telling me that they liked the variety of the music because everyone else was playing too much reggaetón and bachata, and they loved listening to the classic hits with a touch of variety.
Hartford does lean Puerto Rican. The format at BOMBA radio caters to an targeted audience with a mix of Reggaetón and a nice tropical library. When I was consulting Fuller, it was interesting to see the differences in the playlist of songs we would add in Providence compared to Hartford.
I do want to welcome José Santos to the board.
José has successfully programmed top stations in Chicago, Las Vegas and, of course, KLVE in Los Angeles before becoming a consultant while at the same time earning a degree in education. He's a major market programmer who has forged market-leading stations.
He is also a trusted and dear friend.
José has successfully programmed top stations in Chicago, Las Vegas and, of course, KLVE in Los Angeles before becoming a consultant while at the same time earning a degree in education. He's a major market programmer who has forged market-leading stations.
He is also a trusted and dear friend.
Yes, it is similar.
Each market has personalized market sweepers, but the music is just the hits of the 80s, 90s, 2000s and today. You will hear Marc Anthony, Romeo Santos & Aventura, Ricky Martin, Chayanne, Christian Nodal, Juan Gabriel, Juanes, Maná, and a variety of Spanish Adult Hits. Yes, Mariachi hits by Vicente Fernández and others will also be heard (they just make for great beer drinking, rum, tequila, and agua ardiente chugging moments).
The format is a hybrid of the original JUAN format that was created for the Southwestern United States, but focused on East Coast mainstream hits (Tropical songs) and less Regional Mexican songs (except for the mainstream crossover hits).
Thank you David.
It's been a long time since I've been on a discussion board. Please ask and I will answer any questions. I have been blessed to program and assist some of the greatest programming minds in the industry. From Tropical and Tejano, to Mexican Regional (variances do exist in each region - it's not one size fits all) and Spanish AC & Pop - CHR.
Spanish Adult Hits has been a wonderful format to create in different markets. I was blessed to watch two (of the best) programming sharp shooters create one of the great Spanish Adult Hits station, KRCD/V in Los Angeles, reach the #2 Spanish language position in the market (behind KLVE). Not bad for a couple of Class A signals from West Covina and Inglewood competing against Mt. Wilson signals.
And the secret to KRCD/V was the PD, Amalia González who went on to program the same format in Houston, The Valley, Austin, San Antonio, Chicago, Dallas, Phoenix, Las Vegas, San Diego and San Francisco in an era when women were not customarily PDs of major market Spanish language radio stations.
An amazing radio story: knowing that we'd have a large library, it was decided to test 1200 songs for the launch of the format. Amalia picked them all "by hand and memory" as a format that blended regional, pop, cumbia and grupera had never been done before in any country. Of the 1200 songs she picked from memory, 1174 passed the cut-off mark and were "playable". It's so much easier when you have a PD who knows the music and, most importantly, knows the audience.
That's why I always scratch my head when I read the conventional wisdom that second- and third-generation Puerto Ricans in mainland cities identify less and less with the music of their home island. My city, Meriden, has a large Puerto Rican community -- in fact, a large percentage of them are from only two towns in the entire commonwealth: Aguada and Aguadilla. I believe that among them is President-elect Biden's choice for Secretary of Education, Miguel Cardona, because Cardona is a very common surname here and when one of the folks with that surname dies, the obituary is almost certain to include relatives in Aguada/Aguadilla. The Cardonas are prominent in city politics, education, the Police Department and business; one led a really fine band for years that headlined the annual Puerto Rican Festival and got people young and old dancing every time.
For whatever reason, cultural and musical association with Puerto Rico seems stronger here than it apparently is in other parts of the country. The exodus of Puerto Ricans to Connecticut's cities after the federal neglect of the commonwealth after the hurricanes might be a factor here, too.
At Christmas, even the third and fourth generation Boricuas show what we call the "mancha del plátano" or "plantain stain". But in general, by the second generation (which was mostly born in the 60's and 70's) the interest in the music has gone mostly to the English language side, and in the third generation of the migration, it's nearly totally English for speaking and music... but the food tastes continue on!
The migration in the last decade or two has been almost entirely to the central Florida area around Orlando, with some in the Daytonas and the Tampa area and a little to Miami. That is where there are now huge communities of professional class Puerto Ricans who got tired of the bad economy and worse politics that drove me out in the 90's.
I agree.
I still laugh when I recall the day I walked into her office and gave her a bunch of CDs and told her "here some music you can play on Recuerdo." She looked in the box and said "no, this is K-Love music", and then I vaguely recall telling her "remember, great clusters are like building a brick wall... "You might mix Ana Gabriel with Camilo Sesto and José José, while KLVE will play the same Ana Gabriel song, but it will be surrounded by Ricky Martin and Maná."
Listeners go to radio for the atmosphere and mood. The music mix is developed by what your listeners expect to hear when they tune in, not by what you think they want to hear. That's what made Recuerdo and KLVE great sister stations. We would test KLVE about 600 tracks, and 500 would pass the cut-off, but then you had to figure out how to mix the library to set a sound (a mood).
Good memories. I miss Amalia. She is a big sister to me!
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