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"Juan" is now in Fort Myers

So now we have juan more Spanish radio station. Actually dos...

Congrats to JayR for being on top of things!! He wins a big handful of old news copy!
 
Don't forget to dial juan first....
 
I can understand format changes, but it's really sad to see legacy call letters disappear. Before you know it, some other AM station somewhere in the U.S. will utilize those call letters, and they'll be lost to Fort Myers forever.
 
Nope. They can't do that without WINK's permission, since they have WINK FM and WINK TV. And I can understand some format changes, not all.
 
Glad to hear they can't steal the call letters. Re the format change, Spanish seems to be a big format on AM, perhaps second only to talk. I'm sure that massive signal will reach a lot of rural Hispanic listeners. Whether that fringe area audience translates into advertiser dollars is another question.
 
Never fails, you go out of town for a couple of weeks and things happen. Shame to see the WINK heritage calls disappear from the AM dial but at least they will still be around on the FM dial and on TV. I am also not happy to see yet another station flip to Spanish as we already have an ample supply of Spanish stations here locally. Just seems a waste of a 50,000 watt signal.

But I do understand them giving up on the all news format as that just was not going anywhere. I still think that if they would have made a bigger effort when they first took 1200 News and developed local intensive News/Talk programming that the station might have had a chance to become something. At the very least I would have thought that they might have considered moving the new Sports programming that is now on 1240 to the much better 1200 signal. Just seems that would have made more sense, but I should know by now that common sense does not come into play much any more in the radio business.
 
1200 (and 1460) was/were originally sports and it did not work. They gave up on the first incantation of news too soon and put absolutely no effort into the recent format. No wonder nothing has worked.

It will be interesting to see if 1240/1270 The Fan works as sports stations. There is a sports FM and another AM so the field is a bit crowded.

Not my decision to make.
 
Having worked at a major all-news outlet, I can pass along the thinking of the owners at the time. They planned on it taking five years to reach a point in the market where they would consider the station a successful venture. And that was with them "doing it right." The station, as of the last book, is still #1 in the market. That's a format that's takes time to nurture but if you can pull it off, it will last for years and years. In this case, the format was instituted in the mid-70s and almost 40 years later it's still the big dog in town.
 
Perhaps somebody here will pull the curtain back in front of the business side of radio and explain... a 50000 watt daytime signal station will actually bill more running Spanish Music in a market already well served with Spanish Music, particularly one on FM, as opposed to hitting formats under-served. Specifically, how about a talk station with a LOCAL show? How about Rockin' WDCQ oldies? How about something completely different, like Swing Jazz? Maybe a combination of all three? A 50000 watt signal essentially going off the air for 80% of the market? Really?

To any advertising executives here:
Would a Spanish Music station on AM (with FM competition) bill better/easier than an English Language format?
Why is it assumed that Spanish speakers will listen to music on AM when English speakers are assumed not to?
Do Infomercials really pay the way for an AM station better than an involved owner could with real programming?
 
SCMcKinney said:
Perhaps somebody here will pull the curtain back in front of the business side of radio and explain... a 50000 watt daytime signal station will actually bill more running Spanish Music in a market already well served with Spanish Music, particularly one on FM, as opposed to hitting formats under-served.
Click to expand...

Spanish is a language, not a format. If the musical format on the AM is different and desirable enough, it will get listening.

There are as many formats possible in Spanish as in English... maybe more. But for the immediate discussion, the market certainly has room for one serving the Caribbean origin community and one serving the Mexican origin community. 97.7 has the Caribbean audience, right down to the Luis Jiménez morning show. On the other hand, the Mexican audience would not even understand half the dialog and jokes on that show, and would not like much of the music.

So, yeah, there is room for several station in Spanish with each delivering a different format to different audience groups.
 
Regardless of the language and/or format; 1200 basically is a "daytimer" except to North Ft. Myers and Pine Island; are their translators to help fill in the large void of a decent signal at night?

At the very least, I wonder if they have ever applied for an STA to extend the daytime power to sunset in San Antonio; if so that would give them an extra hour to stay at 50,000 watts.

drt
 
But I have to ask again (to anyone with inside knowledge): Especially on a signal with decent power, a Spanish language station, serving whatever subset of Spanish speakers there might be in a market, will actually bill better/easier/more profitably than an English language format would? It would seem to me with uncovered English language formats in a market, 80% beats 20% every time. And how does the demographics/disposable income stack up? Aging Baby Boomers versus Spanish-only speakers?
 
Juan is supposedly aimed at the Mexicans. And, based on my limited knowledge of the music, that's what they appear to be doing.

You can hear 1200 in Naples at night weakly, but maybe I didn't point out Juan is simulcast on 1460 in Naples. 1200 has a better nighttime signal than just for NFM and Pine Island.
 
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