It’s also on an A.M. signal that has been forgotten about for decades, & doesn’t cover the entire market, so I don’t think all of the blame can be put on the music mix. Still, for me, it’s the only Boston radio station (outside of 1030) worth listening to in this day & age. However long the hobby of WMEX lasts, I’ll take it!
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Julie Devereaux to WMEX
- Thread starter raccoonradio
- Start date
Well, if you are depending on fewer people to listen for long periods of time, you don't want a playlist that's too tight.
And, yes, it's more fun to listen to a station with few commercials. ;-)
When is she supposed to start? “Your “Friend” Ben is still listed on the website in the 2-6 pm time slot.
WMEX 1510 AM | Quincy Radio
Your Station for the Greatest Hits from the 50s, 60s, 70s, and 80s!
wmexboston.com
Think she's on now..didn't give her name but I just heard a female voice. Now playing Band of Gold
Who knows when they'll update the website.
On FB it looked like Ben finished up on Feb 4. (Yes it's her.)
"Driving Home With Devereux". Everybody's doing a brand new dance now...
Who knows when they'll update the website.
On FB it looked like Ben finished up on Feb 4. (Yes it's her.)
"Driving Home With Devereux". Everybody's doing a brand new dance now...
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Great Answer. I remember listening to WCIB a great sounding station Larry Justice owned on the Cape with my parents during our summer vacations. If I had the means, I would love to own a small community station someplace warm that would air what the market considered good radio.
$300K purchase price plus operating expenses is not exactly a hobby, especially when you have a partner in the business.
If I were retired and living in SW Florida ( Larry lives close by to me) and I had an extra 300K lying around ( I do) I'd have a Corvette, a Mustang, a few motorcycles, and lots of hours in my log book from flying to Key West for lunch and stuff.
Oh wait I'm doing that already!
But all kidding aside, I can't think of any scenario that where that operation sells enough advertising to cover its expenses.
I love local radio, Ed Perry.... who brought WMEX back from the dead is my hero, but who is buying spots on that station, and are the folks from say WPLM, WATD, and Ed's Brockton station all trying to slice the same pie?
I don't want it to fail, I hope it makes a ton of money for the owners, the account reps and the air talent, but unless I am missing something how do they do it?
If I were retired and living in SW Florida ( Larry lives close by to me) and I had an extra 300K lying around ( I do) I'd have a Corvette, a Mustang, a few motorcycles, and lots of hours in my log book from flying to Key West for lunch and stuff.
Oh wait I'm doing that already!
But all kidding aside, I can't think of any scenario that where that operation sells enough advertising to cover its expenses.
I love local radio, Ed Perry.... who brought WMEX back from the dead is my hero, but who is buying spots on that station, and are the folks from say WPLM, WATD, and Ed's Brockton station all trying to slice the same pie?
I don't want it to fail, I hope it makes a ton of money for the owners, the account reps and the air talent, but unless I am missing something how do they do it?
Who said hes paying all of his people?
didn't Ed Perry use "volunteers" or "community members" to host some of the late night/overnight shows?
It sounds like that is probably whats oging on here.. unless hes also said "you sell, and keep half what you sell.... and that clearly isnt being heard on air (IE: as others have said, not a ton of commercials)
Unlike WATD, WMEX does not have live DJ's/hosts 24/7. Evenings from 6 or 7 PM overnight until 7 AM are oldies via the national MeTV Music network feed, run on automation. I'd think they probably get that national feed either for free, or for little money. There are some national ads, and MeTV gets to frequently promote their national nostalgia TV network on it.
The live DJ's weekdays from 7:00 AM to 6:00 PM are paid. Co-owner Larry Justice hosts 10am-2pm weekdays and his producer Ben Rabinovitz is paid and is also local operations manager, so he may be on salary. Saturday evening has a live local request oldies show hosted by Dave Newfell 7-10pm, I believe he's paid for that, then at 10pm it switches to the MeTV oldies feed for the rest of Saturday night.
Weekends stay with the MeTV feed until 9 AM, then from 9-11 AM both weekend days Jeff Lawrence hosts his pre-recorded WMEX Top 25 countdown show from a WMEX music survey of that week in a year in WMEX history ('60s or early '70s). That's rerun 5-7 PM both weekend days. I don't know what his arrangement is for a two-hour pre-recorded show that's rerun three times every weekend, but I'm sure he's getting something for it. Then, Jimmy Jay hosts both weekend afternoons live 11 AM-5 PM and is paid. Unlike WATD's late nights, I don't think WMEX is running any volunteer (or working for ad brokerage) DJ's.
Don't know how many stations are running MeTV FM as I believe they call it, or how many are actually on AM. My friend and former WMWM colleague Gary Leavitt (who said he used to work with Jimmy Jay) got a brokered Sun morning show on WMEX then moved it to Wed nights on WATD. He does quick mentions of his sponsors at start of show.
Bob Katzen ex WRKO had a WMEX show for awhile maybe brokered.
Before they were sold to K-Love/EMF, North Shore 104.9 had brokered shows--one had Bob Lobel and Mike Lynch. Another was talk about crypto currency, also classic rock; it was taken off when host Dana McIntyre was charged with Covid relief fraud. He goes to trial in May. I think Dana continues crypto show as a podcast.
Bob Katzen ex WRKO had a WMEX show for awhile maybe brokered.
Before they were sold to K-Love/EMF, North Shore 104.9 had brokered shows--one had Bob Lobel and Mike Lynch. Another was talk about crypto currency, also classic rock; it was taken off when host Dana McIntyre was charged with Covid relief fraud. He goes to trial in May. I think Dana continues crypto show as a podcast.
yes he did, and it is totally illegal to do so, and I don't think it was right for Ed to do that.
And I personally know one of the people who did it for years....
It can't be considered an internship as the people are replacing what would be paid staff, and an internship requires a connection with a learning institution where credit is given for the time IIRC
That is what got CBS radio in a lot of hot water a few years back.
But WMEX is no longer Ed Perry's problem, it is the 2 people that bought it.
One of the big problems with radio is people were willing to do it for cheap or nothing, driving the talent compensation to poverty levels.
There is a reason people are fleeing radio.
They can make more money almost anywhere else
The network is called MeTV FM because their original parent station is on FM in the Chicago area, and they apparently just stayed with that branding, though the national affiliates are a mix of FM and AM stations.
Then we all wanna know how Larry can afford to pay all these people.. i havent listened but from all accounts here, the station doesnt have a ton of commercials...
Theyve been under larry's stewardship long enough now there should be some traction, an uptick in ads, and it doesnt seem like there has been from what others have said
Does McDonald's Pay Better Than Your Radio Station?
Does McDonald's pay better than your radio station?
jacobsmedia.com
Trust me—Larry’s having more fun doing what he’s doing than what you mentioned. And I bought a new C8 Corvette so I speak with authority lol. But I hear you on the boat
Look,agree, I dont think Larry’s he’s doing this to LOSE money, but he’s not so dumb to think this was an “optimal investment”—let’s put it that way. If he broke even he’d be absolutely thrilled.
Ed doesn’t have any debt. He built the darn thing, literally, himself..piece by piece. He monitored Bankruptcy sales of small stations to pay cash for equipment lol. So he’s got minimal operational costs and is entrenched in the local biz community.
WATD has CHEAPER than free talent on weekends.
The talent in many cases has a NEGATIVE cost…McNamara Financial, McNamarea Realtor, CapeFinancial, 2 different lawyers shoes etc etc PAY to PLAY.
Free help? Ed can’t afford THAT!
.Trust me—Larry’s having more fun doing what he’s doing than what you mentioned. And I bought a new C8 Corvette so I speak with authority lol. But I hear you on the boat
Look,agree, I dont think Larry’s he’s doing this to LOSE money, but he’s not so dumb to think this was an “optimal investment”—let’s put it that way. If he broke even he’d be absolutely thrilled.
Ed doesn’t have any debt. He built the darn thing, literally, himself..piece by piece. He monitored Bankruptcy sales of small stations to pay cash for equipment lol. So he’s got minimal operational costs and is entrenched in the local biz community.
He's paying a $10K a month note To Ed.
Lets assume $1000 a month rent for the tower site
$3000 a month in music licensing
$5000 a month in electricity, rent, telephone, internet, etc
$12,000 a month in salaries... assuming 3 full time and some part timers and a contract engineer
(assuming any sales people are commission only)
$2000 a month for incidentals, promotions, postage, repairs, etc
So lets say on the lean but comfortable side its $35,000 a month
Say his full time people must sell to get paid, not salary.... cut back on some of the other stuff and run bare minimum
$20,000
Do you even hear $20,000 of business on that station in the form of ads etc?
From what im reading, the answer is no.
Those are brokered bought-time programs. The producers/hosts agreed to pay the station to put exactly what they want on the air, promote their businesses, etc… they’re not “talent” doing a station format.WATD has CHEAPER than free talent on weekends.
The talent in many cases has a NEGATIVE cost…McNamara Financial, McNamarea Realtor, CapeFinancial, 2 different lawyers shoes etc etc PAY to PLAY.
Free help? Ed can’t afford THAT!
Selling airtime is part of much of commercial radio. There are several stations in our area, mainly ethnic/foreign language ones on AM, that are ALL brokered bought-time programming 24/7.
And, most stations owned by the big companies, iHeart, Audacy, Beasley, etc… put some brokered programming into their schedules somewhere for a few extra bucks, usually on less listened to hours on weekends, Sunday mornings, etc… There’s nothing unusual about Ed selling some airtime on WATD.
No one ever said there was.. and most of us know that stations broker/sell time for " you pay, you play" stuff
Yes, most of us know that, but the poster I was replying to was speaking as if it’s some horrible unethical rare transgression that only Ed Perry is doing.
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