July 2019 ratings questions

[TheBigA]

"The new sound of Rock 100.5...starts Friday...10AM!" Might my wish be granted?

Keep in mind that Brian Phillips has been spending a lot of time in Atlanta lately.

 

[gregg75]

I think that's the most comprehensive ratings I've ever seen for Atlanta. V-103 seems to be having problems. Is it with talent or music (or both)? As I am not a regular listener I don't know the answer.

 

[MarkW]

I see the new 106.7 K-Love is doing great!!!

The Fish only defeated them by a 40:1 margin in AQH share!

Also, I think it's time to blow up Fault 105.7 and flip the frequency to either Classic Hits or Variety Hits.

 

[TheBigA]

Also, I think it's time to blow up Fault 105.7 and flip the frequency to either Classic Hits or Variety Hits.

Here we go. After years of saying 106.7 should flip to classic hits, now the boomers have switched to 105.7.

First of all, the River sort of has that base covered. They say they're classic hits, but it's more of a rock-based variety hits. It's old music.

But iHeart tends to favor some form of alternative in its clusters. They may not get big ratings, but they get young men.

 

[davideduardo]

I see the new 106.7 K-Love is doing great!!!

The Fish only defeated them by a 40:1 margin in AQH share!

It's really early to form any conclusions yet. EMF plays a very long game.

 

[acheron1982]

We do have to agree that iheart is doing a piss poor job with alt here in Atlanta. Very much enjoy 99X

Here we go. After years of saying 106.7 should flip to classic hits, now the boomers have switched to 105.7.

First of all, the River sort of has that base covered. They say they're classic hits, but it's more of a rock-based variety hits. It's old music.

But iHeart tends to favor some form of alternative in its clusters. They may not get big ratings, but they get young men.

 

[MarkW]

After years of saying 106.7 should flip to classic hits, now the boomers have switched to 105.7.

Classic Hits as programmed in the year 2019 is not a "Boomer" format. The core of the playlist is from the 1980's. Ratings are generally strong with listeners in their 40's and 50's.

I personally would prefer a Variety Hits station in the vein of 93.1 Jack FM in Los Angeles. That station does not target boomers; it targets Gen-X aged listeners.

Fault 105.7's ratings have fallen off a cliff since the station's first couple years on the air.

97.1 The River has a massively wide lane all to itself! It's now the only non-Urban station in the entire market with a median song age that pre-dates the year 1995. Atlanta is perhaps the only top 50 ranked market where such a circumstance exists.

 

[TheBigA]

Classic Hits as programmed in the year 2019 is not a "Boomer" format.

I didn't say it was. I said that boomers are the ones who want it.

The River and Jack are similar in terms of music, but not presentation.

 

[jabba17]

I didn't say it was. I said that boomers are the ones who want it.

The River and Jack are similar in terms of music, but not presentation.

Jack is quite different than River. Except for Elton John and Billy Joel, River plays very little pop. Most of what River plays could have been heard on an AOR station (e.g., 96 Rock) back in the day. You're not going to find much MTV pop on River. And most variety hits stations play only a moderate amount of AOR.

 

[jabba17]

97.1 The River has a massively wide lane all to itself! It's now the only non-Urban station in the entire market with a median song age that pre-dates the year 1995. Atlanta is perhaps the only top 50 ranked market where such a circumstance exists.

It is interesting that the oldest music you will hear in most markets is classic rock (not counting classical on the noncommercial end of the dial). Most markets have dumped oldies (not to be confused with true classic hits, which River is not) as the boomers have aged out of the money demo. There are a lot of under-55s (primarily GenXers, some Millennials) that will listen to classic rock dating back to the 70s and even the late 60s (Doors, Hendrix, Stones).

I would like a true Classic/Variety Hits station in ATL. The argument I keep hearing against it is that there's no room because ATL skews young and black. Not sure I buy that, the only attempts I've seen as such are Chuck-FM (which barely gets into the geographic market on the NE quadrant and isn't considered a market station in Nielsen), and Journey 97.9 (on one of Cumulus's translators, which means no building penetration for LWYW).

The problem I see with 105.7 and [email protected] is everyone keeps trying to catch the 99X lightning in a bottle again. Not gonna happen. And Power 99 had room to flip in that format; CHR was going through one of its periodic doldrums and classic rock was well-accommodated by Z93 and 96 Rock at the time.

 

[TheBigA]

Jack is quite different than River. Except for Elton John and Billy Joel, River plays very little pop.

That's why I say they're similar. Jack is a rock-based format. Same with The River. But yes, they're trying to serve two groups without alienating anyone. They call themselves "Classic Hits," but they really aren't. They play classic songs that were hits, but it's not the traditional Classic Hits format.

It is interesting that the oldest music you will hear in most markets is classic rock

What we see is that classic rock gets great 18-34 numbers while classic hits barely shows up there. So generally if you're going to play a classic form of music, and you want a good balance of age, go with rock, not pop.

 

[secondchoice]

We do have to agree that iheart is doing a piss poor job with alt here in Atlanta. Very much enjoy 99X

I am not an iHeart fan but they do have the #1 (6+) Country and CHR stations in the market.

https://ratings.****************/content/arb047

I really can't figure out is iHeart doing a good job programming their two in big in town signals or is Cumulus really worse than I thought.