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July 2022 Bay Area Radio PPM Ratings
- Thread starter HenryOchs
- Start date
Nice first book for KBAY as a country station in San Jose, but little impact in San Francisco.
Tied for the 6th in 18-34, not sure about elsewhere: Research Director Inc., Exclusive July '22 PPM Analysis For New York, Los Angeles, Chicago, San Francisco And Dallas-Fort Worth
Remember, San Jose is part of the San Francisco market.
Woah. The Game going from 2.3 to 1.3. I know it’s only 6+. But dang
Maybe a format change is in order at 95.7? Maybe they should bring back the old KPIX talk radio format.
I dunno, KGO is faltering badly, so I don't see how KPIX would do better. And the more liberal-minded types listen to KQED anyway.
I’m curious if they bill well as a sports station? In some cases, sports radio doesn’t automatically equate high billing. Heck, the station I worked for is billing less than what it did as a classic country stand alone AM
KDFC is missing from the San Jose survey.
Likely an inadvertent skip in the listing you looked at.
They had a 12+ 3.6 in July in San José. Since February they haved gone 5.4 > 5-1 > 4.8 > 4.6 to the current 3.6 in San José. They had a 6.1 back in November and December.
KDON is really a Monterey-Salinas-Santa Cruz station.
But it has a 60 dbu over central and southern Santa Clara County, all the way to Cupertino. However, it has not shown in the San Jose book at least for the last year.
A little surprised that 10 months of the "Dave FM" format hasn't helped KITS's numbers. And in the CHR battle, former leader KYLD has now lost to KMVQ for two books.
I still don't quite understand how KUSC/Los Angeles consistently shows up in the San Francisco ratings. Obviously they have no OTA signal there. I know USC also owns KDFC and its various full-power satellites around the Bay Area. Could PPM encoders be crediting KDFC listening to KUSC by mistake?
If you hear hoof beats, think "horses" and not "zebras".
Encoders do not "credit" anything. The PPM devices carried by listeners do when they pick up a coded identifier.
Many way-outta-market stations show up in different books because people travel, or they work in a different radio market than their residence market.
In the diary days, an FM from San Juan, PR, once showed up in the NYC book. Same thing.
Thanks David, but I'm still a bit confused. I'll make up a scenario. Let's say I'm a PPM user who listens to KUSC in L.A. Then I fly to San Francisco. Is my KUSC listening data then "transmitted" to the S.F. collection point -- causing KUSC to register in the Bay Area ratings? Forgive my ignorance on how this all works; I am not a radio professional.
All PPM data is sent to one location in the Nielsen organization for all 48 PPM markets.
Each meter gets docked "at home" for recharging and data collection. Currently, it uses Telco lines to send data back to the home base, using the charger as a data collection point. The data shows the encoder number and the codes recorded throughout the period from the last upload.
New meters, soon to be rolled out, don't need to be docked as they can upload the data themselves and only need periodic charging:
The Big Reveal: Nielsen Demos New Wearables PPMs at NAB Show.
After years of development and lab testing, Nielsen is finally ready to take its sleek, lightweight wearable PPM devices out for a test spin with real ratings panelists. In what
This has been delayed by the pandemic and the shortage of specialized CPUs for such devices.
In any case, every stream, AM, FM, LPFM, translator, etc., is encoded with a unique code. No matter where the meter is, it registers the codes of the stations it hears and saves them.
The purpose of ratings is to show what residents of each metro hear or listen to, no matter where they are. In the diary, you only participated for a week. But with the PPM, a person may be on the panel more than 2 years. During that time they may be away from home many times, registering stations heard on vacation or on work-related trips.
In theory, a Bay Area panelist (or panelists) *could* be traveling to L.A. at least once a month for the past 6 survey periods and listening enough to KUSC (or one of its satellite stations in Central + Southern California) to have it register in the San Francisco survey.
"KUSC" S.F. shares over the past 6 surveys (Feb.-July 2022):
KUSC-FM Classical (USC) 0.2 0.4 0.1 0.2 0.1 0.2
While David gave a possible, plausible reason for the reason "KUSC" shows in the San Francisco tallies,
I think there's a more *likely* reason given the somewhat unusual setup of KUSC L.A. / KDFC San Francisco.
KDFC has its main signal at 90.3 San Francisco. Its satellite stations in the Bay Area are:
Repeaters:
89.9 KOSC (Angwin)
103.9 KDFG (Seaside)
104.9 KXSC (Sunnyvale)
Translators:
90.3 K212AA (Los Gatos)
92.5 K223AJ (Lakeport)
My theory (similar to Signal Geek's question) is that one (or more) of the above signals is PPM encoded with the "KUSC" signature rather than the "KDFC" signature, thus the reason for the separate, additional listing of "KUSC" to "KDFC" in San Francisco.
In theory, though, this should not happen as all of the above satellite stations *should* be simulcasting "KDFC" and not "KUSC".
Thus, I can't prove it; I just *think* that it is true. I could easily be wrong! Clarifications/corrections welcomed.
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