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July 2022 PPM 6+ Mon-Sun, 6a-12mid
- Thread starter DMK
- Start date
Impressive numbers for The Jet and KZOK once again. It also is great to see KIRO-AM near the top of the ratings. I know that AM doesn’t get a lot of love around here, but KIRO-AM is a far cry from some of the other floundering AMs in the region. I am sure that the Mariners are giving them a boost right about now as well with a pretty impressive run.
As for KPLZ, things aren’t looking so hot. When I posted a thread a while back about afternoon cume, they didn’t crack the top 10. Hopefully they are strong in a key demographic.
As for KPLZ, things aren’t looking so hot. When I posted a thread a while back about afternoon cume, they didn’t crack the top 10. Hopefully they are strong in a key demographic.
You mean in 6+? Yawn...
For Thu. 6/23 thru Wed. 7/20, Top 5+ demo rankers for 25-54, 18-34 + 18-49:
www.allaccess.com
25-54: KISW, KJEB, KEXP, KQMV, KUOW, KIRO.
18-34: KHTP, KISW, KQMV, KZOK, KEXP tied with KBKS. #9 Tie KNDD with KJAQ.
18-49: KQMV tied with KISW; KJEB tied with KHTP; KEXP tied with KIRO; KUOW.
Research Director Inc., PPM Exclusive July '22 Analysis For Seattle-Tacoma, Miami-Ft. Lauderdale-Hollywood, Detroit, Phoenix, Minneapolis-St. Paul
For a final time in this cycle, The Ratings Experts from RESEARCH DIRECTOR, INC. – in conjunction with the masters of the algorithm from XTRENDS – once again go boldly forward into the past. Our subject is the JULY survey, a month that gets little respect in the pantheon of creative thought...
25-54: KISW, KJEB, KEXP, KQMV, KUOW, KIRO.
18-34: KHTP, KISW, KQMV, KZOK, KEXP tied with KBKS. #9 Tie KNDD with KJAQ.
18-49: KQMV tied with KISW; KJEB tied with KHTP; KEXP tied with KIRO; KUOW.
Are you actually saying that a station with a total audience share of 0.7 can possibly be successful in any demo, when their direct competition's 6+ share was 5.8?
Not to sound like a skipping CD; but success is based on revenue and Broadcast Cash Flow, not 6+ ratings. Sports stations have proven that for many years.
And revenue is especially not proportional to a 6+ rating, because ad agencies don't pay attention to that number. For stations that use ratings for sales, a helpful rating is based on the target demographic, and in many cases, TSL within that demo. Just because a station shows up in one book with a higher 6+ number, doesn't mean the bulk is in the proper demographic range useful to the station.
pjc (above) posted the demo rankers for the market. That gives you a rough order of magnitude in the demo race for stations targeting within a particular demo. A great example is look at the 18-49 rankings. Look at how many ties there are. What it doesn't show though, is what the female to male concentration is. Depending on the format, that's an important factor too.
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KIRO is wiping the floor clean with KJR-FM in Adults 25 to 54, not just 6+.
I suspect the transition of KJR from AM 950 to FM 93.3 to date has not gone as well as iHM had hoped. Still a ton of time to turn things around, of course. This is a long term play. Mariners baseball is clearly helping 710.
Kudos to KISW for continually posting some of the best numbers across a broad range of demos of any PPM market Rock station nationwide.
I suspect the transition of KJR from AM 950 to FM 93.3 to date has not gone as well as iHM had hoped. Still a ton of time to turn things around, of course. This is a long term play. Mariners baseball is clearly helping 710.
Kudos to KISW for continually posting some of the best numbers across a broad range of demos of any PPM market Rock station nationwide.
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KIRO-AM proves the power of winning baseball and radio. It is a sport uniquely associated, in my view, with radio. KJR-FM has 1/2 the ratings 25-54 of the old KUBE even in male demos. Not sure there is enough room for more than one sports station in Seattle. Country radio has a similar problem, probably not room for more than one country station. KHTP has really come on in their core 18-34 demo since the demise of KUBE, good for them. Seems there was really only room for one rhythmic leaning contemporary station. KISW remains a powerhouse 25-54 along with KZOK, KJEB, KIRO and KQMV. KBKS cannot be happy, nor KPLZ after making so many changes in the past year.
So, you don't think switching bands will take time for listeners to adjust? Also, what if KJR doesn't sell based on 6+ or 25-54 ratings? What does that do to your theory?
KJR FM made a HUGE deal about moving to FM from AM. The move has done NOTHING!! There ratings are TERRIBLE!! KJR FM needs to make changes RIGHT NOW!! KIRO AM added DIVERSITY over the air adding Michael Bumbus who is really good in my opinion. KJR FM has ZERO African Americans as part as their on air staff. I see this as a huge problem. I think some of the on air staff on KJR FM has to go. I will not name who I think should go, but if you are one of the few who listen to KJR FM you will know who I am talking about. YES KIRO AM ratings is being helped by the Mariners/Seahawks but having said that, Rich Moore needs to make moves on KJR FM right now in my opinion. Bring in DIVERSITY.
Really? What are the ratings for their target demo? And better yet, does it matter?
Really Mr. Armchair GM? What changes do you propose?
So you're saying that their 6+ ratings which don't matter are being affected because their airstaff isn't diverse enough? Could it be that they don't have as much PBP on KJR vs. KIRO?
You're on a roll. What's stopping you?
So diversity in the talk show will balance out not having major teams like the Mariners and Seahawks? You can't be serious.
The ratings for 93.3's target demo are garbage right now; that's already been established.
When your 25 to 54 numbers are garbage, it's going to be hard to sell using A25 to 54 or Men 25 to 54. (If the station identifies its target as Men 18 to 44 or Men 25 to 49, etc., I really don't care.) So to answer Kelly's earlier question, that circumstance doesn't change my "theory" at all. The "brand" itself definitely generates some traffic, but a long time brand name will only carry you so far.
Yes, the band switch will take some time for listeners to fully adjust. That's why I felt changing programming on AM 950 so quickly to something different may have been a mistake, as I wrote a month ago.
David Eduardo has commented on multiple regional forums here over the years on the inherent risk associated with frequency shifts.
When your 25 to 54 numbers are garbage, it's going to be hard to sell using A25 to 54 or Men 25 to 54. (If the station identifies its target as Men 18 to 44 or Men 25 to 49, etc., I really don't care.) So to answer Kelly's earlier question, that circumstance doesn't change my "theory" at all. The "brand" itself definitely generates some traffic, but a long time brand name will only carry you so far.
Yes, the band switch will take some time for listeners to fully adjust. That's why I felt changing programming on AM 950 so quickly to something different may have been a mistake, as I wrote a month ago.
David Eduardo has commented on multiple regional forums here over the years on the inherent risk associated with frequency shifts.
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Most AM stations that add FM keep the AM side for quite a while. Some still have it a decade later. KJR absolutely moved too fast.
KIRO was a fairly fast switch and even they kept the AM and FM for 8 or 9 months.
Really? What are they?
They're a sports station. Major agencies just buy the demo, not the numbers. Sports stations have never been ratings juggernauts except when they carry major PBP.
So if you don't care, that means you admit to lacking an understanding of how this business works.
What brand name?
Radio nerds who lurk here are so funny. No matter how many times you explain how ratings work, they insist on dwelling on published 6+ ratings as their justification of an opinion.
I think advertisers will still be happy with KJR, because they can sell the fact that they are on FM. The on-air product isn’t as good as KIRO, but in this case, the FM helps them overcome it.
I'll say again: most of us actually in radio never even look at the 6+ ratings. Doing that is strictly a spectator sport, engaged in by people outside the business who like seeing lists. Dave Letterman made a career out of lists, in fact.
And, for about the 20th time... for several decades, the station that was #15 in ratings in New York City was the #1 station in revenue. The answer lay in "Men-25-54" and the station was WFAN.
Someone with access to demo breakout numbers already confrmed KJR-FM's 25 to 54 numbers are trash.
Kelly A, you should quit trying to mislead everyone by pretending that they are anything other than lousy. The other stations that skew male (KISW, KZOK, KIRO) are crushing it; KJR is left with scraps.
So, do you think terminating the simulcast on 950 very quickly was a smart call?
The reason I made the "don't care" comment earlier is because even if KJR-FM doesn't self identify its core target as Men 25 to 54 (I was anticipating you splicing hairs when I referred to Men 25 to 54), it will be a large subset of that category. Poor performance in that area over the long term = relatively weak ad rates.
David's example of WFAN is a very good one.
Kelly A, you should quit trying to mislead everyone by pretending that they are anything other than lousy. The other stations that skew male (KISW, KZOK, KIRO) are crushing it; KJR is left with scraps.
So, do you think terminating the simulcast on 950 very quickly was a smart call?
The reason I made the "don't care" comment earlier is because even if KJR-FM doesn't self identify its core target as Men 25 to 54 (I was anticipating you splicing hairs when I referred to Men 25 to 54), it will be a large subset of that category. Poor performance in that area over the long term = relatively weak ad rates.
David's example of WFAN is a very good one.
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