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July PPM

W

wpb1999

Since it looks like no one has posted anything about the latest people meters so here is the rankings:

#1 V-103 ( 8.6 )
#2 WSB Radio ( 7.8 )
#3 Kiss 104.1 ( 6.0 )
#4 Star 94 ( 5.8 )
#5 Hot 107.9 ( 5.1 )
#6 B 98.5 ( 5.0 )
#7 MagicATL ( 4.9 )
#8 WPZE 102.5 ( 4.8 )
#9 (tied) Kicks 101.5 ( 4.2 )
#9 The Fish ( 4.2 )
#11 The River ( 3.7 )
#12 WWVA ( 3.3 )
#13 The Bull ( 3.1 )
#14 ATL's Greatest Hits ( 3.0 )
#15 (tied) Project ( 2.5 )
#15 (tied) Dave ( 2.5 )
#15 (tied) El Patron ( 2.5 )
#15 (tied) NPR ( 2.5 )
#19 The Fan ( 2.2 )
#20 (tied) Rock 100.5 ( 1.7 )
#20 (tied) WGST ( 1.7 )
#21 J 93.3 ( 1.3 )
#22 790 The Zone ( 0.8 )
#23 La Raza ( 0.7 )
#24 Journey ( 0.5 )
#25 99X ( 0.3 )

Any Thoughts...
 
buddysomeday said:
What demo and daypart?
Click to expand...

AQH Share for Persons 6+, Mon-Sun 6AM-Mid
 
kal30005 said:
Am I missing something or is Q100 not listed?
Click to expand...
No you are not...I looked over it on Abitron's Website. Q100 had a 5.8 rating and Star 94 had a 5.6 Sorry!
 
With River, Dave, Project, Rock 100.5, and 99X fighting over the album rock space, and the latter four struggling in the ratings (even taking into account the signal issues with the latter two), it seems like something needs to give here.

River seems to have found its mojo with its deeper, harder, more AORish leaning. But the rest? It seems like everyone is waiting for someone else to make a move.

Surely there has to be some wailing and gnashing of teeth at The Building of Death over what to do about Wild vs. Project. Maybe someone at CC doesn't want to be the one who killed album rock on 96.1 (since 1974, probably the second longest running format on a commercial ATL frequency besides country on 101.5).

Cumulus may be biding time with Rock 100.5 until they complete the Citadel merger, which is looking iffier with all the market turmoil. Plus they may be all occupied with the translators, getting them established before considering another format change.
 
I kid you not, and this may very well be the conspiracy theorist in me, but I swear it seems like Cumulus it trying to kill off 99x but in a way that doesn't make them look like the bad guy.
 
jabba17 said:
With River, Dave, Project, Rock 100.5, and 99X fighting over the album rock space, and the latter four struggling in the ratings (even taking into account the signal issues with the latter two), it seems like something needs to give here.
Click to expand...

You're grouping together stations that don't overlap at all musically though - Project plays music that no one else plays, so IMO no one's gonna touch it - Dave overlaps with 99X, but 99X is only a translator, so I doubt it's gonna be touched

The only stations out of those that are really fighting over the same music IMO are River and Rock 100.5
 
Atlanta is a hard market for Rock these days. Something needs to happen...but what will it be and when. Any guesses?

What seperates the River from Rock 100.5? The music seems pretty similar, but River is pulling in better shares. Is it the jocks? Or timing?

Project is smart to have found their niche with the young adult male. They can play current stuff and older stuff and still keep that edge.
 
legendhasit said:
Atlanta is a hard market for Rock these days.
Click to expand...

I think that's cause we have a CHR and a Hot AC that play a lot of rock, and take a lot of the male listeners from the Rock Formats (at least from Dave and 99X)
 
agentUrge said:
I kid you not, and this may very well be the conspiracy theorist in me, but I swear it seems like Cumulus it trying to kill off 99x but in a way that doesn't make them look like the bad guy.
Click to expand...

Couldn't they have just not relaunched the station in the first place?

I mean, if someone you don't care for dies already, you don't bring them back to life then try to find a "nice way" to kill them again, regardless of who killed them the first time!

Am I wrong?
 
KDM 7000 said:
agentUrge said:
I kid you not, and this may very well be the conspiracy theorist in me, but I swear it seems like Cumulus it trying to kill off 99x but in a way that doesn't make them look like the bad guy.
Click to expand...

Couldn't they have just not relaunched the station in the first place?

I mean, if someone you don't care for dies already, you don't bring them back to life then try to find a "nice way" to kill them again, regardless of who killed them the first time!

Am I wrong?
Click to expand...

I don't think it's realistic to think that a translator signal is gonna get higher than a 1.0 share, so I doubt they were ever really invested in bringing 99X back - if they seriously wanted to bring it back and give it a realistic shot at ratings, they'd put it on 100.5

But with Dave FM leaning Alternative, there aren't many people that would rather listen to the same stuff on a terrible signal that they could listen to in full stereo on 92.9
 
I would love to find out how much of WSB's 7.8 is from 750AM and how much is coming from 95.5FM.

Have they done any "splitting" yet of the signal for some sports event conflict or something similar?
 
FLjack2 said:
I would love to find out how much of WSB's 7.8 is from 750AM and how much is coming from 95.5FM.

Have they done any "splitting" yet of the signal for some sports event conflict or something similar?
Click to expand...

I've asked that question of the sales staff and was told they don't have that information. If they really don't, it could be purchased from Arbitron.
 
Cox knows. You KNOW they know. But they might not be giving it to the sales team or anyone else.

The question is - what if it turns out that 95.5 is really the one pulling in the majority of the ratings? At some point, would that mean that 750AM would be a wasted signal? And, if so, what to do with a 50kw clear channel AM station?
 
The last I heard, (from my source in the building of death) 3 or 4 months ago 65% AM, 35% FM but most of that FM was in the younger demo'$. When they get an in town antenna for 95.5 on the old channel 2 tower look for the split with the AM going all news. The 95.5 signal is quickly expanding eating into 750 about 10 or 15% per month everywhere except south and west of 285. That was before the typical afternoon t'storms which should help 95.5 even more. The real test of talk on FM will be Chicago and NYC. Can Merlin can kill the 50 KW's in Chicago and New York even with inferior content, just because they are FM? The "Big Talker" in San Antonio did not make it.

http://boards.radio-info.com/smf/index.php?topic=196020.0

Some will argue the signal was lacking, but IMHO they just could not "handle" Rush. You still have to have content. AM, FM, TV and internet are just platforms to broadcast the content.
 
secondchoice said:
The last I heard, (from my source in the building of death)
Click to expand...

I think you mean Digital White Columns, not The Building of Death (CC Atlanta).
 
secondchoice said:
The last I heard, (from my source in the building of death) 3 or 4 months ago 65% AM, 35% FM but most of that FM was in the younger demo'$. When they get an in town antenna for 95.5 on the old channel 2 tower look for the split with the AM going all news. The 95.5 signal is quickly expanding eating into 750 about 10 or 15% per month everywhere except south and west of 285. That was before the typical afternoon t'storms which should help 95.5 even more. The real test of talk on FM will be Chicago and NYC. Can Merlin can kill the 50 KW's in Chicago and New York even with inferior content, just because they are FM? The "Big Talker" in San Antonio did not make it.

http://boards.radio-info.com/smf/index.php?topic=196020.0

Some will argue the signal was lacking, but IMHO they just could not "handle" Rush. You still have to have content. AM, FM, TV and internet are just platforms to broadcast the content.
Click to expand...

They're not moving to "the old channel 2 tower." They've applied to move to the New Street (Board of Education) tower.
 
FLjack2 said:
I would love to find out how much of WSB's 7.8 is from 750AM and how much is coming from 95.5FM.

Have they done any "splitting" yet of the signal for some sports event conflict or something similar?
Click to expand...

I think if WSB had two games to air at once, one of them would get pushed to WSRV or WALR. Check my math here - I believe they have to keep the same programming on AM and FM by Arbitron simulcast rules. I imagine it would cost Cox more to get WSB and WSBB-FM surveyed separately. I wonder if they both beam the same PPM signature.

Contrast with KSSK in Honolulu, which simulcasts AM and FM midnight until midday, then splits into two broadcasts. KSSK-AM and KSSK-FM have separate lines on the survey results.
 
MCMagicCracker said:
FLjack2 said:
I would love to find out how much of WSB's 7.8 is from 750AM and how much is coming from 95.5FM. 

Have they done any "splitting" yet of the signal for some sports event conflict or something similar?
Click to expand...

I think if WSB had two games to air at once, one of them would get pushed to WSRV or WALR. Check my math here - I believe they have to keep the same programming on AM and FM by Arbitron simulcast rules.  I imagine it would cost Cox more to get WSB and WSBB-FM surveyed separately.  I wonder if they both beam the same PPM signature.

Contrast with KSSK in Honolulu, which simulcasts AM and FM midnight until midday, then splits into two broadcasts.  KSSK-AM and KSSK-FM have separate lines on the survey results. 
Click to expand...
It might depend on the sport, i.e., the Hawks would often go to WALR.  But the only sport WSB/Cox has right now is UGA.  LFM has the Falcons, Cumulus/Dickey has the Braves and Hawks, and the Jackets are split between LFM and Cumulus.  WDUN has the G-Braves and the Glads.

So, I don't see Cox having to do any kind of split, unless they want to pick up a network feed from an out of town team like Auburn, Florida, or Ga. Southern (but I think Dickey may already have one or more of them).  I guess Cox could split WSB and WSBB, and put an out of town team on WSBB, and rely on Athens cluster sister WNGC for the FM side for UGA. 

Speaking of the Hawks, where is Cumulus going to stick them this coming year on the FM side?  Journey?
 
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