July PPM

[secondchoice]

Why do you guys not think El Patron would move to 106.7 if Wild moves? I thought some of you guys had determined the penetration into the higher Hispanic concentrations was very good for 106.7?

I am confused. IIRC 106.7 is owned by Cumulus and El Patron is a CC station. I do not think that is going to happen. Not to get political but has the state of Georgia's "crack down" on illegal workers had an impact on Hispanic targeted advertising?

 

[jabba17]

I am confused. IIRC 106.7 is owned by Cumulus and El Patron is a CC station. I do not think that is going to happen. Not to get political but has the state of Georgia's "crack down" on illegal workers had an impact on Hispanic targeted advertising?

You are correct on both counts. The GA Latino population has also been adversely affected (perhaps more so) by the lack of work, period.

 

[RoddyFreeman]

Why do you guys not think El Patron would move to 106.7 if Wild moves? I thought some of you guys had determined the penetration into the higher Hispanic concentrations was very good for 106.7?

I am confused. IIRC 106.7 is owned by Cumulus and El Patron is a CC station. I do not think that is going to happen. Not to get political but has the state of Georgia's "crack down" on illegal workers had an impact on Hispanic targeted advertising?

I think he meant 105.7.

 

[Kilbasa123]

Yes I did, thank you Roddy.

Too much AN106.7 and Wild105.7 for me lately.

 

[atlantaboy]

I think the problem with alt is that you have Project, 99X, and Dave splitting the audience between them.

I don't think Project shares many listeners with the other two - Active Rock tends to be a very blue-collar format, and AAA/Alternative tend to be more white-collar

But it's definitely been proven that 99X and Dave can't coexist at the same time and both get adequate ratings - IMO it's either one or the other

 

[acheron1982]

AAA and Alternative cannot coexist. You are right about that. I think you are correct with active rock and alternative but 99x needs to drift further away from some of the active rock they actually do play and start digging into some of the newer AAA stuff. The alternative stations around the country that are doing well are playing songs from both Alternative and AAA charts.

I think the problem with alt is that you have Project, 99X, and Dave splitting the audience between them.

I don't think Project shares many listeners with the other two - Active Rock tends to be a very blue-collar format, and AAA/Alternative tend to be more white-collar

But it's definitely been proven that 99X and Dave can't coexist at the same time and both get adequate ratings - IMO it's either one or the other

 

[atlantaboy]

AAA and Alternative cannot coexist. You are right about that.

This probably wasn't true 10 years ago (when AAA had its own core bands, while Alternative bordered on Active Rock), but I agree that it is true in 2012

 

[acheron1982]

I believe DAVE is what killed 99X to begin with.

AAA and Alternative cannot coexist. You are right about that.

This probably wasn't true 10 years ago (when AAA had its own core bands, while Alternative bordered on Active Rock), but I agree that it is true in 2012

 

[trig]

Nope, it was Cumulus buying Susquehanna.

Dave didn't really have to do anything. Oh, that's right they never really did anything compelling. With a name like DAVE for a radio station it was like a license to be bland. ???

 

[RoddyFreeman]

Nope, it was Cumulus buying Susquehanna.

Dave didn't really have to do anything. Oh, that's right they never really did anything compelling. With a name like DAVE for a radio station it was like a license to be bland. ???

99X was pretty much dead before Cumulus bought Susquehanna.

 

[atlantaboy]

Nope, it was Cumulus buying Susquehanna.

Dave didn't really have to do anything. Oh, that's right they never really did anything compelling. With a name like DAVE for a radio station it was like a license to be bland. ???

I think some of you guys are forgetting how high Dave's ratings were for years -

Yes, Dave was definitely what killed 99X

 

[amos]

Nope, it was Cumulus buying Susquehanna.

Dave didn't really have to do anything. Oh, that's right they never really did anything compelling. With a name like DAVE for a radio station it was like a license to be bland. ???

I think some of you guys are forgetting how high Dave's ratings were for years -

Yes, Dave was definitely what killed 99X

dave had good ratings? is that true? i sure don't remember that.
i always thought what killed 99x was the music...and the music's successes.
as alternative became more mainstream, it wasn't alternative anymore.

the 99x listener didn't want to listen to something OTHER PEOPLE might listen to. well, nobody except their close friends that were equally cool. but the format and music grew in popularity, and became less avant-garde and more mainstream.

 

[chrocket87]

In early 2011, Dave was top 10 in the 6+ books and was billing pretty well. The ratings collapsed in the second half of 2011, IIRC.

 

[RoddyFreeman]

Nope, it was Cumulus buying Susquehanna.

Dave didn't really have to do anything. Oh, that's right they never really did anything compelling. With a name like DAVE for a radio station it was like a license to be bland. ???

I think some of you guys are forgetting how high Dave's ratings were for years -

Yes, Dave was definitely what killed 99X

dave had good ratings? is that true? i sure don't remember that.
i always thought what killed 99x was the music...and the music's successes.
as alternative became more mainstream, it wasn't alternative anymore.

the 99x listener didn't want to listen to something OTHER PEOPLE might listen to. well, nobody except their close friends that were equally cool. but the format and music grew in popularity, and became less avant-garde and more mainstream.

Dave has been up and down in its various iterations since it debuted in 2004.

Cumulus took over 99X in (I believe) 2005. At the time, 99X had been way down in the ratings for at least a year. Word was that John Dickey loved 99X and really wanted to turn it around, but of course was unsuccessful.

 

[atlantaboy]

i always thought what killed 99x was the music...and the music's successes.
as alternative became more mainstream, it wasn't alternative anymore.

the 99x listener didn't want to listen to something OTHER PEOPLE might listen to. well, nobody except their close friends that were equally cool. but the format and music grew in popularity, and became less avant-garde and more mainstream.

???

I have no clue where you're getting this from - Alternative has gotten LESS mainstream in the past 10 years, not more mainstream - only about 5% of what 99X plays overlaps with CHR or HAC (or at least the CHR and HAC stations in Atlanta)

 

[amos]

i always thought what killed 99x was the music...and the music's successes.
as alternative became more mainstream, it wasn't alternative anymore.

the 99x listener didn't want to listen to something OTHER PEOPLE might listen to. well, nobody except their close friends that were equally cool. but the format and music grew in popularity, and became less avant-garde and more mainstream.

???

I have no clue where you're getting this from - Alternative has gotten LESS mainstream in the past 10 years, not more mainstream - only about 5% of what 99X plays overlaps with CHR or HAC (or at least the CHR and HAC stations in Atlanta)

well, maybe i'm wrong on that. i'm no expert on alternative.

something i think you may have missed, though. i didn't mean that the music had crossed over to CHR or HAC. what i meant by "more mainstream" was that it had a wider audience, and wider acceptance. and, therefore, it was less "alternative." not less alternative in the musical definition, but in the literal definition. if everybody is listening to it, it's no longer an alternate.

and it was about 10 or 12 years ago that 99x started adding active rock to the mix.

 

[acheron1982]

If the format grew in popularity then why was the station canned?

i always thought what killed 99x was the music...and the music's successes.
as alternative became more mainstream, it wasn't alternative anymore.

the 99x listener didn't want to listen to something OTHER PEOPLE might listen to. well, nobody except their close friends that were equally cool. but the format and music grew in popularity, and became less avant-garde and more mainstream.

???

I have no clue where you're getting this from - Alternative has gotten LESS mainstream in the past 10 years, not more mainstream - only about 5% of what 99X plays overlaps with CHR or HAC (or at least the CHR and HAC stations in Atlanta)

well, maybe i'm wrong on that. i'm no expert on alternative.

something i think you may have missed, though. i didn't mean that the music had crossed over to CHR or HAC. what i meant by "more mainstream" was that it had a wider audience, and wider acceptance. and, therefore, it was less "alternative." not less alternative in the musical definition, but in the literal definition. if everybody is listening to it, it's no longer an alternate.

and it was about 10 or 12 years ago that 99x started adding active rock to the mix.

 

[acheron1982]

The reason why 99x is a bit of a bore (mind you alternative is my number 1 choice in music) is because their playlist is too "safe" and there is not "adventure" in the music.

This is a playlist from a damn good alternative station. If you listen to 99x at all, you can see the stark differences between what 99x plays and this station: http://www.cd101.com/sections/onair/PlaylistHistory.aspx

Now, some of you may in fact be right. Atlanta may just simply not be a "true" alternative city. Atlanta radio plays it safe on many of their formats with the exception of ubran. 97.1 The River is pretty much classic rock yet no Jethro Tull, Neal Young, Yes, and the artist they do play over and over and over again are from only certain albums. I think I have heard the same said regarding the CHR stations around here.

 

[amos]

If the format grew in popularity then why was the station canned?

again, i'm no expert on alternative stations.

 

[atlantaboy]

The reason why 99x is a bit of a bore (mind you alternative is my number 1 choice in music) is because their playlist is too "safe" and there is not "adventure" in the music.

That's Cumulus for you - and, for the most part, Atlanta radio across the board

The most musically "adventurous" station on the dial right now is Dave, and look what's going to happen to it...