July PPM's Are In: And Philly Has Apparently Forgotten How To Use Them!

[DToTheJ]

The numbers are available here on Radio-Info.

Summary: Of the 28 stations listed, only seven of them have gained cume! That's 1 out of 4! The stations are: WISX (8th), WRFF (9th), WPPZ (18th), WYSP (19th), WJBR (21st), WJJZ (22nd) and WHYY (23rd). Everyone else drops! Some a little, some a lot! It's as if Philadelphians suddenly didn't know how to work those meters! Such a pattern would scare me, I would think, when you've got more bottomfeeders on the list improving their cume...

However, the top 5 remain as it was last month. Shouldn't be long before Radio 104.5 makes the Top 5. They've gained as many listeners as WMMR has lost them! In fact, WMMR has lost more listeners than the other six stations outside of WRFF have gained combined! Also, B101 ia actually the second biggest drop this month, with Wired third.

 

[WTUX]

Summer ratings are nearly meaningless. More kids are listening, thus a good showing for 104.5. More adults are on vacation, thus drops for WBEB and KYW. The Fall and Spring months are when it matters.

 

[aindik]

The numbers are available here on Radio-Info.

Summary: Of the 28 stations listed, only seven of them have gained cume! That's 1 out of 4! The stations are: WISX (8th), WRFF (9th), WPPZ (18th), WYSP (19th), WJBR (21st), WJJZ (22nd) and WHYY (23rd). Everyone else drops! Some a little, some a lot! It's as if Philadelphians suddenly didn't know how to work those meters! Such a pattern would scare me, I would think, when you've got more bottomfeeders on the list improving their cume...

However, the top 5 remain as it was last month. Shouldn't be long before Radio 104.5 makes the Top 5. They've gained as many listeners as WMMR has lost them! In fact, WMMR has lost more listeners than the other six stations outside of WRFF have gained combined! Also, B101 ia actually the second biggest drop this month, with Wired third.

The cume numbers are extrapolated from the data from the people who actually use the PPM, right? So, if someone forgot how to use the PPM (i.e., didn't use it and kept it docked all week), their survey would just be thrown out, right? It wouldn't be counted as a zero cume, would it?

BTW, there are apparently 229,600 people in the market who do not listen to terrestrial radio at all in any given week. Four percent of the population. I thought that was interesting. I suppose those could all be people 6-12 or people 65+, but who knows.

 

[WTUX]

While most who do not listen probably fit the age demos you mention. there are others who never listen to the radio anymore. Ipods, their own cd's, tv, etc. My wife, who is not a kid or over 50, never listens to the radio anymore unless she is with me in the car. She is strictly a cd, dvd or tv person. Radio no longer has any meaning for for.

I listen to WDEL in the early morning, KYW 2, 3 or 4 times a day and Rush on WILM. Outside of that, I listen to my bought or burned cd's. There is nothing else on radio I want to hear.

 

[wheatstone]

It's not that they forgot how to use them, it's that they're leaving them in the docking station and not wearing them. Arbitron is still fighting the reality that people don't want to wear / carry a pager type device with them wherever they go. Do you know anyone who wears a pager?? Would you wear one for a year for a couple bucks a month? The sooner they put the PPM into a cellphone package like Media Audit the sooner they will stabilize their panel.

 

[Pinot]

From what I understand they would love to get the technology into cell phones but the problem lies in the built in microphones, they are not powerful enough to pick up the radio unless they are directed right at the radio speaker.