jakej said:
Exactly what is it you want me to explain or defend? Schmave said if they are going to do a news/talk format it needs to be relevant to the market and not regurgitated, repeated, national stuff. I agreed. What is the question?
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July PPMs...
- Thread starter xmusicmatt
- Start date
Exactly what is it you want me to explain or defend? Schmave said if they are going to do a news/talk format it needs to be relevant to the market and not regurgitated, repeated, national stuff. I agreed. What is the question?
Lordy, never mind! Del phrased the question better than I did, when he asked on page 1 of this topic, "If Chuck was the owner or programmer of 1230, what format would he implement to attract listeners and how in addition to formatics make it attractive. (Can't use it as a flanker as CC is doing with it now.)" But if you don't want to respond to it, you don't have to.
If anyone else has an opinion about that, please feel free to chime in. Or maybe we should start a new topic about it.
If anyone else has an opinion about that, please feel free to chime in. Or maybe we should start a new topic about it.
Jake, I am bald so I don't think about how to comb my hair. Using that same logic, I am a music station Dj turned part time talk host/traffic reporter who is not and will likely not be a program director anytime in the near future...and with corporate oversight of damn near everything, I don't know that I would want the job. I could give you 10 pages of my pipe dreams and philosophies but to what end?jakej said:Lordy, never mind! Del phrased the question better than I did, when he asked on page 1 of this topic, "If Chuck was the owner or programmer of 1230, what format would he implement to attract listeners and how in addition to formatics make it attractive. (Can't use it as a flanker as CC is doing with it now.)" But if you don't want to respond to it, you don't have to.
If anyone else has an opinion about that, please feel free to chime in. Or maybe we should start a new topic about it.
Questions of market study data, available budget, staffing of utility people, formatic competitors would all be a part of any decision I would make. Without all that, you're just spending yr days dreaming with a keyboard and I can't take time to do that these days.
1230 is not listed as going to the new CC comedy format:
http://radioinsight.com/blog/headlines/69544/clear-channel-to-launch-lots-of-comedy-stations/
Is this because 1230 is being used as a flanker for CC as some suggest here?
Personally, I would like to see 1230 go all talk again.
http://radioinsight.com/blog/headlines/69544/clear-channel-to-launch-lots-of-comedy-stations/
Is this because 1230 is being used as a flanker for CC as some suggest here?
Personally, I would like to see 1230 go all talk again.
jakej said:Lordy, never mind! Del phrased the question better than I did, when he asked on page 1 of this topic, "If Chuck was the owner or programmer of 1230, what format would he implement to attract listeners and how in addition to formatics make it attractive. (Can't use it as a flanker as CC is doing with it now.)" But if you don't want to respond to it, you don't have to.
If anyone else has an opinion about that, please feel free to chime in. Or maybe we should start a new topic about it.
Maybe Jakej can answer that question on why CC is using 1230 as a flanker. When I read his post,
WBNS-AM and FM came to mind. That is because as soon as WBNS-FM switched to all sports,
1230 switched to a all sports format. So, CC would be using 1230 as a flanker to WBNS-AM-FM.
I think that is what Jakej is referring when he claims 1230 is being used as a flanker by CC.
I first heard on this 'flanker' term a few years ago on this board and I'm still trying to make sense out of it all.
Hey, it's not my flanker, it's Del's flanker; I'm as clueless as anyone else! But regardless of whatever position ol' number 1230 is playing on the local Clear Channel football team, I think it's obvious that it is failing dismally in its mission. When the rating is always either 0.1 or 0.2 it's hard to see how you're making much of an impact on anything in any way, so why not scrub that mission and give it a new one, something else that it might be a little more successful at? I'm not saying move the station to quarterback or anything, but I don't know, maybe give it a tryout at halfback or fullback, give WYTS the YTS ball (I do know what that means!), and see how far it can run with it.
If you're Clear Channel with an 1KW AM in a large market sports town, what else would you do with it? You put your sports network on it to give you additional clearances for shows like Dan Patrick and you puts the Reds and Bengals on to generate revenue. Ratings aren't an issue. Sports stations usually way outpace their ratings. Little ole 1230 is probably making them some decent money.
I am confident that 1230 WYTS has a lot more listeners than some other places on the dial in Columbus! So Clear Channel must be doing something right.
The Bengals and Reds are clearly heard on WLW. WLW also offers longer pre- & post-game shows. Any fan is going to tune into 700 over 1230. 1230 is also weak in the suburbs at night and WLW is very clear.Nightpattern said:If you're Clear Channel with an 1KW AM in a large market sports town, what else would you do with it? You put your sports network on it to give you additional clearances for shows like Dan Patrick and you puts the Reds and Bengals on to generate revenue. Ratings aren't an issue. Sports stations usually way outpace their ratings. Little ole 1230 is probably making them some decent money.
xmusicmatt said:I am confident that 1230 WYTS has a lot more listeners than some other places on the dial in Columbus!
The only other places that it's beating in the 12+ ratings have nothing but " - - - - - - " appearing in their lines on the chart, so I don't know that coming in ahead of a bunch of no-shows is particularly noteworthy. And if you're slyly referring to WCRS, its ratings have always been unknown and the station has never appeared in the table, but I'd like to point out that it broadcasts only twelve hours a day, from 3pm to 3am, and "Secrets" is only on the air during two of its eighty-four weekly hours. I wish I knew what the numbers were for my Thursday and Friday night timeslots, and how they compared not only to 1230's but also to those of all of the other stations in this town. And anyone who says "they'd suck" would only be saying that out of ignorance, because he or she would have never heard the show.
Or the fact that "Secrets" appeals to a very small niche and has a signal that can be covered by a pass from Braxton Miller. Not badmouthing the show, as I love that it's my only chance of hearing Talking Heads in Columbus.
D
del_griffith
Guest
I guess I find it hard to believe that just because one is bald, they know nothing about combing hair. Why? A couple of dudes at the wife's hair salon are cue balls on top and make a fortune combing others hair. But I digress.
I just thought that Chuck may have dreamed the "what if I owned it, what would I do with it to pay the bills" dream. Most of us have those thoughts. All of us will have one or more people shoot holes in those thoughts.
As for the flanker comment, CC is not programming the station to maximize the potential of the station. Most of the spots running on it are likely bonus spot with the exception of a few Reds sponsors and the pay to play college sports carried on the station. But it does give Fox Sports coverage in a decent market, ties up some the talent that BNS could cherry pick to run on FM or AM or both. Allows Reds coverage without cluttering up TVN if the Reds have a loser season, again in a decent size market. And in reality, even though it's a forgotten signal in the CC Columbus arsenal, it may be doing all it can do as it is, both from an audience and revenue perspective.
It's really sad to see a once once dominant station struggle for a .1 or .2 share and it did nothing more than be an AM station with a market that outgrew the signal.
I just thought that Chuck may have dreamed the "what if I owned it, what would I do with it to pay the bills" dream. Most of us have those thoughts. All of us will have one or more people shoot holes in those thoughts.
As for the flanker comment, CC is not programming the station to maximize the potential of the station. Most of the spots running on it are likely bonus spot with the exception of a few Reds sponsors and the pay to play college sports carried on the station. But it does give Fox Sports coverage in a decent market, ties up some the talent that BNS could cherry pick to run on FM or AM or both. Allows Reds coverage without cluttering up TVN if the Reds have a loser season, again in a decent size market. And in reality, even though it's a forgotten signal in the CC Columbus arsenal, it may be doing all it can do as it is, both from an audience and revenue perspective.
It's really sad to see a once once dominant station struggle for a .1 or .2 share and it did nothing more than be an AM station with a market that outgrew the signal.
The Bengals and Reds are clearly heard on WLW. WLW also offers longer pre- & post-game shows. Any fan is going to tune into 700 over 1230. 1230 is also weak in the suburbs at night and WLW is very clear.
[/quote]
So? Again, this isn't about ratings. It's about selling LOCAL spots on the broadcasts. I'm sure there are local sponsors for these games. Heck, there are dozens of stations within WLW's signal contour that carry the Reds and Bengals because...wait for it...they sell the local spots to local clients and make money.
[/quote]
So? Again, this isn't about ratings. It's about selling LOCAL spots on the broadcasts. I'm sure there are local sponsors for these games. Heck, there are dozens of stations within WLW's signal contour that carry the Reds and Bengals because...wait for it...they sell the local spots to local clients and make money.
del_griffith said:It's really sad to see a once once dominant station struggle for a .1 or .2 share and it did nothing more than be an AM station with a market that outgrew the signal.
Don't feel too bad Del. 1230 WCOL was one of the highest rated and biggest billing graveyard frequency signals in the Country in the 60's and 70's. Great Trails made a ton of $$ off that signal (even at 250 w nighttime.) They got the benefit of the lousy frequency deal Columbus was dealt and they made the most of it. Lots of great talent walked the halls there and many a kid was inspired to go into the business listening to that signal. I was one of those kids. It served Columbus well. Its day is done.
Nightpattern said:The Bengals and Reds are clearly heard on WLW. WLW also offers longer pre- & post-game shows. Any fan is going to tune into 700 over 1230. 1230 is also weak in the suburbs at night and WLW is very clear.
So? Again, this isn't about ratings. It's about selling LOCAL spots on the broadcasts. I'm sure there are local sponsors for these games. Heck, there are dozens of stations within WLW's signal contour that carry the Reds and Bengals because...wait for it...they sell the local spots to local clients and make money.
chrocket87 said:Or the fact that "Secrets" appeals to a very small niche and has a signal that can be covered by a pass from Braxton Miller. Not badmouthing the show, as I love that it's my only chance of hearing Talking Heads in Columbus.
Hope you enjoyed it when Talking Heads and the Turtles were featured during twelve consecutive episodes about a year ago, and twenty-four different songs from each band were matched up and played! If Braxton Miller can pass the distance of our signals, then someone needs to contact the Guiness Book of World Records, because between 98.3 and 102.1 we cover just about all of Franklin County (or at least we do when 98.3 isn't down due to lightning damage like it is now). And hey, you don't really think the Beatles, the B-52's, the Rolling Stones, R.E.M., the Carpenters, and Elvis Costello only appeal to a very small niche, do you?!
Thanks for listening, chrocket -- 87 was a great year, if that's what your number refers to.
Nightpattern said:Don't feel too bad Del. 1230 WCOL was one of the highest rated and biggest billing graveyard frequency signals in the Country in the 60's and 70's.Lots of great talent walked the halls there and many a kid was inspired to go into the business listening to that signal. I was one of those kids. It served Columbus well. Its day is done.
I was one of those kids, too; it planted the seed in me that germinated about forty years later. And its day doesn't have to be done, not if its signal is at least as strong now as it was back then.
The YTS format on WYTS would include a lot of the bands that were a big part of the station's glory years, but it wouldn't include any of those bands' syndicated Real Oldies Top 40 overplayed material that Clear Channel tried and failed with before. Anyone who's ever listened to "Yesterday's Top Secrets" and read my manifesto at http://boards.radio-info.com/smf/index.php?topic=201685.0 knows exactly what I would do with the station ... and also knows how well it would work.
D
del_griffith
Guest
Nightpattern said:The Bengals and Reds are clearly heard on WLW. WLW also offers longer pre- & post-game shows. Any fan is going to tune into 700 over 1230. 1230 is also weak in the suburbs at night and WLW is very clear.
So? Again, this isn't about ratings. It's about selling LOCAL spots on the broadcasts. I'm sure there are local sponsors for these games. Heck, there are dozens of stations within WLW's signal contour that carry the Reds and Bengals because...wait for it...they sell the local spots to local clients and make money.
[/quote]
Totally agree. Although there are some people who for some reason want the local signal. Used to work for a Reds affiliate and if we had problems getting the feed and carried local programming, the phone would be lit with people calling and asking what happened to the Reds. And yet WLW was loud and clear.
But yes, there are sponsors who want to be identified with a sports franchise and will pay a premium to do it.
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