July PPM's

[Miguelito]

• What is the deal with this WDAS trend (6.7 - 7.2 - 6.5 - 6.5 - 5.7 - 5.5)?!
• NPR on WHYY is on an opposite trajectory (3.2 - 3.6 - 3.5 - 3.6 - 4.1 - 4.5), perhaps ironically.
• Nice to see BEN-FM crack the 4's.
• WPPZ meanwhile cracks the 3's.
• Are more people really listening to K-Love than Q102? (The only times I've ever heard K-Love was when I was in an Uber.)
• WTDY rhymes with "sigh."

Philadelphia

Nielsen Audio PPM Monthly Ratings Philadelphia (Market #9) Population: 4,774,100 Black: 971,900 – Hispanic: 499,800 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...

radioinsight.com

 

[Huff]

Are more people really listening to K-Love than Q102?

No. The CUME (number of different people who listen) to WIOQ is far greater than WKVP.
WIOQ: 615,800
WKVP: 186,600

The people who do listen to WKVP do so for much greater lengths of time (Time Spent Listening or "TSL")
WKVP's TSL is almost 4x greater than WIOQ's.
So, fewer people, but listening a lot longer, equals more listeners on average at any given time ("AQH share") for WKVP versus WIOQ.

 

[Miguelito]

I used to really freak out about the mental gymnastics involved. I remember once asking someone something like, "You mean a station can 'have more listeners' than another station because more people tuned in to them for at least 5 minutes at any point during the month, but the other station can 'have more listeners' because more people listened to them during a 'typical 15 minute period?'" I don't remember exactly how they answered, but I do remember that the top of my head blew off.

 

[Delete My Account]

Glad to see XPN performing well. They work hard and put out a good product.

 

[egdibr]

Glad to see XPN performing well. They work hard and put out a good product.

Came here to say this. The focus on live, local DJs and programming is wrapped up in a way that sounds professional and almost like a commercial station really seems to be working for them.

Dare I say the programming adjustments they made last year - fewer niche programs during important dayparts - may be paying off as well.

 

[TheBigA]

• NPR on WHYY is on an opposite trajectory (3.2 - 3.6 - 3.5 - 3.6 - 4.1 - 4.5), perhaps ironically.

Obviously all the national publicity has been good for them.

 

[kevtronics]

Obviously all the national publicity has been good for them.

And WHYY has some really good local programming as well, such as "Studio 2".

Studio 2 - WHYY

Everything you need to know about what’s happening in the Delaware Valley – from news and politics to science and the arts– delivered with a fresh perspective, all in an hour. Learn something new and add your voice to energizing live conversations with co-hosts Avi Wolfman-Arent and Cherri Gregg.

whyy.org

 

[Miguelito]

Research Director Inc. finally got around to posting a Ratings Roundup for the second day of PPM releases, which was a full week ago.

18-34 piqued my interest: WMMR went from 3rd place to 1st, and B101 went from 1st to a tie for 3rd with BEN-FM. B101 "fell from first place with its lowest score since NOVEMBER," and BEN-FM "rose from #6 with its best book in over a year." Alt 104.5 dropped from 4th but is still in the top 5...not that it matters.

In 18-49, B101 "slipped two places to #5 [tied with WXTU] with its lowest score since FEBRUARY." WRFF "surrendered a good portion of last month’s large share increase"...again, not that it matters.

RADIO RATINGS ROUNDUP, July 2025, Part II | Research Director, Inc.

Our team of crack researchers has been trying to get to the bottom of this data processing glitch, and we think we may have stumbled upon a possible

researchdirectorinc.com