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July ratings are here

But I can't help but notice that even San Antonio, Austin, and Dallas have classical radio stations; what's different about Houston that it can't have a classical station? Just curious.
Austin is just a different kind of city, a bright blue island in an otherwise mostly red state. Education/skills/sophistication a few notches above other metro areas in Texas. Classical KMFA has been going as a non-comm for 54 years.

San Antonio's KPAC is still chugging along, but has replaced most of its local origination with Classical 24, IIRC. It is owned by Texas Public Radio, which also operates news/talk KSTX.

The future of WRR in DFW is murky. The City of Dallas, which owns the station as a commercial operation, has been losing money on it for a number of years now, and wants to spin off station operations to a third party. Anyone's guess as to whether new operators can solve the financial problems. We should know more in the near future.

I enjoy Classical, but demographic change and shifting music tastes are pushing it into oblivion. Its future, if any, will probably be on national streaming platforms where the economics make more sense.
 
It can’t use Klove since Univision has the naming rights.
EMF worked a deal with Univision in LA in order to launch its K-Love format there, and could probably do the same in Houston. I suspect they have kept the format out of southeast Texas in deference to similarly formatted KSBJ.

I could see EMF buying KROI and moving Air1 there, while selling off KHJK, or converting it to the national Spanish language religious format Radio Nueva Vida.
 
KSBJ has been top 5 consistently and was Number 1 a couple of months ago, I don't see their place on the dial having any effect on their performance.
 
KSBJ has been top 5 consistently and was Number 1 a couple of months ago, I don't see their place on the dial having any effect on their performance.
Different ! KSBJ has been around for over 25 years.. Have invested Hundreds of thousands in marketing to get people to find them in 89.3 Urban one has not.
 
Different ! KSBJ has been around for over 25 years.. Have invested Hundreds of thousands in marketing to get people to find them in 89.3 Urban one has not.
I'm just replying to your comment that KROI's lack of ratings has "more to do with being on the lower side of the band."
Of course marketing and heritage will have a great impact on a station's performance.
 
Different ! KSBJ has been around for over 25 years.. Have invested Hundreds of thousands in marketing to get people to find them in 89.3 Urban one has not.
KSBJ has been around for 40 years, although they started out on 88.1.
KROI Lack of ratings I think has more to do with being on the lower side of the band .
Why would the “lower side” make any difference on FM? It’s not AM where the high end of the band has poorer ground wave coverage due to significant wavelength differences.
 
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