July Ratings

[davideduardo]

What FM would CC want to simulcast KFI on?

92.3.

All of them seem to be doing well ratings wise (even KFI itself),

KFI does not make the top 20 in 25-54, and KHHT is well out of the top 10. Put KFI on an FM, the 25-54 goes up and the huge billing is protected (assuming they fix the horrible noon-3 and 7-10 shows)

why kill off another successful station for something that most likely won't really do anything ratings wise?

Success is measured in demos between 18 and 54. 12+ is not used for any decision making. AM news / talkers that are successful but greying find an immediate injection of 25-54's when they either move to FM or simulcast. Remember, KFI bills several times what KHHT does, and saving that revenue is very important.

 

[michael hagerty]

What FM would CC want to simulcast KFI on?

92.3.

All of them seem to be doing well ratings wise (even KFI itself),

KFI does not make the top 20 in 25-54, and KHHT is well out of the top 10. Put KFI on an FM, the 25-54 goes up and the huge billing is protected (assuming they fix the horrible noon-3 and 7-10 shows)

why kill off another successful station for something that most likely won't really do anything ratings wise?

Success is measured in demos between 18 and 54. 12+ is not used for any decision making. AM news / talkers that are successful but greying find an immediate injection of 25-54's when they either move to FM or simulcast. Remember, KFI bills several times what KHHT does, and saving that revenue is very important.

The question is...assuming the FM ends up being the preferred way of listening for the demos that matter....what would CC do with 640? What can they do that would be sustainable (other than re-arranging the deck chairs of their current AMs)?

 

[K6JHU]

First move KFI to an HD-2 signal. Short term, easy to implement.

"what would CC do with 640? "
Either continue to simulcast until the power bill becomes too much. Or go to straight news against KNX.

 

[davideduardo]

First move KFI to an HD-2 signal. Short term, easy to implement.

No listeners.

"what would CC do with 640? "
Either continue to simulcast until the power bill becomes too much. Or go to straight news against KNX.

The power bill is a tiny percentage of the cost of operation of the station. And news is an even older leaning format, as evidenced ny KCBS in San Francisco having added an FM last year to get back in the sales demo game.

The simulcast will work for many years... at which point radio content may have shifted to other forms of delivery making AM and even FM frequencies of lesser... or no... importance.

 

[Buckethead]

It would seem to me that the weighting has shifted, or the panel has been adjusted in some way since none of the top 10 are spanish language stations any longer.

When did that change?

 

[michael hagerty]

The simulcast will work for many years... at which point radio content may have shifted to other forms of delivery making AM and even FM frequencies of lesser... or no... importance.

I'm surprised to hear you say that. Once KFI is on FM, I'd expect almost no one in the salable demos would continue listening to it on AM...meaning it would make no meaningful contribution to the bottom line.

 

[Michael Rivers Kramer]

What FM would CC want to simulcast KFI on?

92.3.

All of them seem to be doing well ratings wise (even KFI itself),

KFI does not make the top 20 in 25-54, and KHHT is well out of the top 10. Put KFI on an FM, the 25-54 goes up and the huge billing is protected (assuming they fix the horrible noon-3 and 7-10 shows)

why kill off another successful station for something that most likely won't really do anything ratings wise?

Success is measured in demos between 18 and 54. 12+ is not used for any decision making. AM news / talkers that are successful but greying find an immediate injection of 25-54's when they either move to FM or simulcast. Remember, KFI bills several times what KHHT does, and saving that revenue is very important.

I'm kind of hoping that Rush Limbaugh retires before KFI begins an FM simulcast. :

 

[oldiesfan6479]

I'm kind of hoping that Rush Limbaugh retires before KFI begins an FM simulcast. :

You don't want to hear that great American communicator, El Rushbo,
in full 15 kHz FM bandwidth? It would almost be like being in the studio,
listening to him speaking into the golden EIB microphone.

 

[noneofyourbeeswax]

KYSR is even more solid than ever though!

and beating KROQ again. How many in a row does this make it? How did KROQ and KYSR do in 18-34 and 18-49?

 

[davideduardo]

It would seem to me that the weighting has shifted, or the panel has been adjusted in some way since none of the top 10 are spanish language stations any longer.

When did that change?

As I said, twice, the World Cup coverage churned the audience, particularly PPM friendly males. KLYY and KDLD who simulcast the games took TSL from the other stations, reducing their share. Total Spanish language share seems quite within the normal range.

There has been no adjustment of the panel; in theory in a panel there is little or no weighting anyway.