Here's somethling not in the mix - and Radio25 and others have hit on it - this market is and has always been personality driven. Also, there is a hunger for local sports. Maybe Furman was the last to discuss local sports, beyond the main high school football and some basketball. Look at northern KY, where the "two angry guys" really began (on television). Almost 10 percent of the TKR viewership watched the Friday night scoreboard show. It's gone (been gone for a couple of years) but those involved are constantly asked "hey, when is it coming back?". If you want local, someone should buyout WCVG for NKY and the Middletown station for Cincinnati and north.. Make it local. Clear Channel is not going to part with any of their Cincinnati cluster empire, unless the debt payment isn't made.
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July Ratings
- Thread starter wjf82
- Start date
billf82 said:Radio 25 said:If Clear Channel sold 1360 what would suggestions does everyone have for a format change for any possible new owners on the station?
Clear Channel will stay pat with 1360 and keep the format the way it is now. I'm guessing it still makes money, regardless of the ratings. If they dropped the format they'd need a new home for NASCAR, Louisville football / men's basketball, and the national NFL rights they have. 1530 doesn't have room for all that on their schedule (except for Louisville if UK isn't playing at the same time).
I guess they don't need ratings like Radio One needed for FM 100 The Fan as 1360 now has the .01 and 1530 has .06 which is pretty bad given 1530 is 50kw.. I'm not sure they bill well which is why they are sold as part of their AM cluster. Take away WLW I bet CC could barely pay the power and maintenance on 1530. We will see in a few years if they still own these two signals as that debt payment still has to be paid.
ToddyO said:Here's somethling not in the mix - and Radio25 and others have hit on it - this market is and has always been personality driven. Also, there is a hunger for local sports. Maybe Furman was the last to discuss local sports, beyond the main high school football and some basketball. Look at northern KY, where the "two angry guys" really began (on television). Almost 10 percent of the TKR viewership watched the Friday night scoreboard show. It's gone (been gone for a couple of years) but those involved are constantly asked "hey, when is it coming back?". If you want local, someone should buyout WCVG for NKY and the Middletown station for Cincinnati and north.. Make it local. Clear Channel is not going to part with any of their Cincinnati cluster empire, unless the debt payment isn't made.
Not bad at all....
ToddyO said:Here's somethling not in the mix - and Radio25 and others have hit on it - this market is and has always been personality driven. Also, there is a hunger for local sports. Maybe Furman was the last to discuss local sports, beyond the main high school football and some basketball. Look at northern KY, where the "two angry guys" really began (on television). Almost 10 percent of the TKR viewership watched the Friday night scoreboard show. It's gone (been gone for a couple of years) but those involved are constantly asked "hey, when is it coming back?". If you want local, someone should buyout WCVG for NKY and the Middletown station for Cincinnati and north.. Make it local. Clear Channel is not going to part with any of their Cincinnati cluster empire, unless the debt payment isn't made.
I really like your idea on what someone should do with these two signals which are both for sale. If someone could be creative with promotion I think a localized sports format would work. I remember back in the 80's the old 100.9 WHKK in Erlanger was very successful with a High School sports Network until it was sold.
ToddyO..
This is a very interesting idea of having a local sports in KY and one to the north. There is money to be made in local sports and all sports NBC is available from Dial Global. The problem is both stand alone stations are up for sale over for a million dollars combined to buy them.
The only way it could make any kind of sense is to LMA them. I would start with one to fully develop the format and start turning a profit. But again as I said in an earlier post you have to get the right people in place to make this work. The FAN was a an example of people not understanding the format and with no plan in place. You can run the station with a full staff of four but you must have the right people.
This is a very interesting idea of having a local sports in KY and one to the north. There is money to be made in local sports and all sports NBC is available from Dial Global. The problem is both stand alone stations are up for sale over for a million dollars combined to buy them.
The only way it could make any kind of sense is to LMA them. I would start with one to fully develop the format and start turning a profit. But again as I said in an earlier post you have to get the right people in place to make this work. The FAN was a an example of people not understanding the format and with no plan in place. You can run the station with a full staff of four but you must have the right people.
Radio 25 said:This is a very interesting idea of having a local sports in KY and one to the north. There is money to be made in local sports and all sports NBC is available from Dial Global. The problem is both stand alone stations are up for sale over for a million dollars combined to buy them.
The only way it could make any kind of sense is to LMA them. I would start with one to fully develop the format and start turning a profit. But again as I said in an earlier post you have to get the right people in place to make this work. The FAN was a an example of people not understanding the format and with no plan in place. You can run the station with a full staff of four but you must have the right people.
I think local sports plays in a small market like Springfield, but I question how much interest there is in a large market where loyalties are so dispersed.
It reminds me of the failed statewide Ohio News Network. Fox Ohio works because there are only up to a couple of teams for each sport in the state so you have a critical mass of audience to watch the product. Ohio has 12 or 14 DMA's, so putting together content relevant to the interests of someone in Toledo and Marietta at the same time was an uphill battle. It seems the same thing is going to hold true for high school sports in a large market.
If anybody is interested in doing some Googling, check out what happened to WCSN-LD in Columbus. WCSN was an attempt to create a channel covering local sports. It was a decent effort and they even got a spot on cable, but they flamed out rather quickly. Maybe not a perfect analogy since we're comparing TV to Radio, but I think you can analogize an LPTV station to an AM station operating at low wattage.
Here are some random links I found:
http://en.wikipedia.org/wiki/WCSN-LD
http://www.bizjournals.com/columbus/stories/2007/03/12/daily13.html?page=all
http://www.sapersteinassociates.com/default.asp?contentID=557
http://ohiomedia.blogspot.com/2007/05/new-ohio-sports-outlet.html
http://www.gerlinggroup.com/index.php/recent-deliveries/5-delivered/46-columbus-sports-..
http://www.bizjournals.com/columbus/search?q="Columbus+Sports+Network"
http://www.dispatch.com/content/sto...7/2_CSN_DONE.ART_ART_06-07-08_C8_T1ADUOM.html
http://www.10tv.com/content/stories/2008/06/07/sports_network.html
AnalyticalMonkey said:Radio 25 said:This is a very interesting idea of having a local sports in KY and one to the north. There is money to be made in local sports and all sports NBC is available from Dial Global. The problem is both stand alone stations are up for sale over for a million dollars combined to buy them.
The only way it could make any kind of sense is to LMA them. I would start with one to fully develop the format and start turning a profit. But again as I said in an earlier post you have to get the right people in place to make this work. The FAN was a an example of people not understanding the format and with no plan in place. You can run the station with a full staff of four but you must have the right people.
I think local sports plays in a small market like Springfield, but I question how much interest there is in a large market where loyalties are so dispersed.
It reminds me of the failed statewide Ohio News Network.Ohio has 13 or 14 DMA's, so putting together content relevant to the interests of someone in Toledo and Marietta at the same time was an uphill battle. It seems the same thing is going to hold true for high school sports in a large market. OTOH, Fox Ohio works because there are only up to a couple of teams for each sport in the state so you have a critical mass of audience to watch the product.
If anybody is interested in doing some Googling, check out what happened to WCSN-LD in Columbus. WCSN was an attempt to create a channel covering local sports. It was a decent effort and they even got a spot on cable, but they flamed out rather quickly. Maybe not a perfect analogy since we're comparing TV to Radio, but I think you can analogize an LPTV station to an AM station operating at low wattage.
Here are some random links I found:
http://en.wikipedia.org/wiki/WCSN-LD
http://www.bizjournals.com/columbus/stories/2007/03/12/daily13.html?page=all
http://www.sapersteinassociates.com/default.asp?contentID=557
http://ohiomedia.blogspot.com/2007/05/new-ohio-sports-outlet.html
http://www.gerlinggroup.com/index.php/recent-deliveries/5-delivered/46-columbus-sports-..
http://www.bizjournals.com/columbus/search?q="Columbus+Sports+Network"
http://www.dispatch.com/content/sto...7/2_CSN_DONE.ART_ART_06-07-08_C8_T1ADUOM.html
http://www.10tv.com/content/stories/2008/06/07/sports_network.html
There is no question that high school sports and in some cases college teams have the interest only locally. I can tell you there is an excellent revenue there for high school sports. But of course your entire station cannot be high school sports. You need to add the talk and coverage of the pro teams, college teams and national sports team. To keep your cost down you need a 24 hours All sports network such as ESPN or NBC. The CBS Sports line up is terrible and Fox is not much better.
It is also interesting how Clear Channel is such a cookie cutter company. I have often wondered why there is never a weather forecast on WCKY or WSAI and have it sponsored. When the weather is bad and your station fails to give it to you -guess why they tune you out. I am not suggesting you make them a clone of WLW but Radio 101 tells you never give a listener a reason to tune you out. Also there are so many opportunities to create short form features for the two stations but they offered nothing. I could put together myself a number of these type of programs and generated revenue and I am sure they have people in house who could do the same.
Clear Channel is a company that operates to a different beat. They seem to keep their two sports down so they don't take ratings and revenue away from WLW. Yet, the market is big enough for WCKY to do much better. WSAI should either be sold or flip formats now. However, if they want to keep WSAI in sports there are several program elements they could add that would generate audience interest and also bring in much needed revenue. By doing so the station would not seem to be a step son cone of WCKY.
However, if they were to dump the WSAI format - what should they go to? I have my thoughts on what format they might switch to but it would be fun to see what you think.
It is also interesting how Clear Channel is such a cookie cutter company. I have often wondered why there is never a weather forecast on WCKY or WSAI and have it sponsored. When the weather is bad and your station fails to give it to you -guess why they tune you out. I am not suggesting you make them a clone of WLW but Radio 101 tells you never give a listener a reason to tune you out. Also there are so many opportunities to create short form features for the two stations but they offered nothing. I could put together myself a number of these type of programs and generated revenue and I am sure they have people in house who could do the same.
Clear Channel is a company that operates to a different beat. They seem to keep their two sports down so they don't take ratings and revenue away from WLW. Yet, the market is big enough for WCKY to do much better. WSAI should either be sold or flip formats now. However, if they want to keep WSAI in sports there are several program elements they could add that would generate audience interest and also bring in much needed revenue. By doing so the station would not seem to be a step son cone of WCKY.
However, if they were to dump the WSAI format - what should they go to? I have my thoughts on what format they might switch to but it would be fun to see what you think.
AnalyticalMonkey said:Radio 25 said:This is a very interesting idea of having a local sports in KY and one to the north. There is money to be made in local sports and all sports NBC is available from Dial Global. The problem is both stand alone stations are up for sale over for a million dollars combined to buy them.
The only way it could make any kind of sense is to LMA them. I would start with one to fully develop the format and start turning a profit. But again as I said in an earlier post you have to get the right people in place to make this work. The FAN was a an example of people not understanding the format and with no plan in place. You can run the station with a full staff of four but you must have the right people.
I think local sports plays in a small market like Springfield, but I question how much interest there is in a large market where loyalties are so dispersed.
It reminds me of the failed statewide Ohio News Network. Fox Ohio works because there are only up to a couple of teams for each sport in the state so you have a critical mass of audience to watch the product. Ohio has 12 or 14 DMA's, so putting together content relevant to the interests of someone in Toledo and Marietta at the same time was an uphill battle. It seems the same thing is going to hold true for high school sports in a large market.
If anybody is interested in doing some Googling, check out what happened to WCSN-LD in Columbus. WCSN was an attempt to create a channel covering local sports. It was a decent effort and they even got a spot on cable, but they flamed out rather quickly. Maybe not a perfect analogy since we're comparing TV to Radio, but I think you can analogize an LPTV station to an AM station operating at low wattage.
Here are some random links I found:
http://en.wikipedia.org/wiki/WCSN-LD
http://www.bizjournals.com/columbus/stories/2007/03/12/daily13.html?page=all
http://www.sapersteinassociates.com/default.asp?contentID=557
http://ohiomedia.blogspot.com/2007/05/new-ohio-sports-outlet.html
http://www.gerlinggroup.com/index.php/recent-deliveries/5-delivered/46-columbus-sports-..
http://www.bizjournals.com/columbus/search?q="Columbus+Sports+Network"
http://www.dispatch.com/content/sto...7/2_CSN_DONE.ART_ART_06-07-08_C8_T1ADUOM.html
http://www.10tv.com/content/stories/2008/06/07/sports_network.html
ONN is still on so far as I know, heard them as recently as last Friday over WBZI in Xenia. It is true that the cable news channel went off some time ago but the radio is still going.
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