July Ratings

[DMK]

https://ratings.****************/cgi-bin/rol.exe/arb039

 

[Bongwater]

https://ratings.****************/cgi-bin/rol.exe/arb039

Wow, now Ellensburg classical stations are coming in the PPMs.....Well, I guess it's FM tropo time anyway....

HD-2 makes an appearance. All Jazz is probably the best known HD-2 station in the area, I know of some listeners, it's the soundtrack of a local thrift shop. But most of them listen online. But KNKX has really promoted All Jazz far better than any other local station has promoted an FM HD subchannel. So they earned this one.

KJR-KFNQ are in traction in hospital beds and the priest is on his way....

KNUC dips a bit, KJAQ is trending down, KNDD is doing better, KJR-FM is doing WAY better, and the bloody battle between KISW and KUOW rages on.

Other thoughts?

 

[Rob Piotrowski]

Other thoughts?

Oh, I don't know...how about the way that new Bull morning show is taking the market by storm?

How about the dumb decision ETM made in dumping KMPS for KSWD now that its growth is stopping?

How about a countdown on when SBG jettisons its radio stations?

 

[Goi]

Oh, I don't know...how about the way that new Bull morning show is taking the market by storm?

How about the dumb decision ETM made in dumping KMPS for KSWD now that its growth is stopping?

How about a countdown on when SBG jettisons its radio stations?

I'll give you by EOY and then SBG let's it go. Try and finish that Q4 with something... ANYTHING to make the story better and more attractive to suitors.

ETM - The only Sound that is coming out is the Sound of them going down the toilet. Flushing money down the drain. The Sound is joke of a station and getting their lunch handed to them.

Yee Haww - Did the Bull even hire a AM show? You wouldn't know it. Are they even still on there air at 98.9 or has it flipped AGAIN? Honestly no one really cares anyways.

The real players in the market are obvious and when you look at the numbers it's pretty clear who's on top and who's eating ass.

 

[bobdavcav]

I might have some additional thoughts when I get a chance to look at the numbers in a couple minutes, but the discussion about what shows up got me thinking. Some time back, the KUOW stream would show up separately at the bottom of the ratings. Why would that happen? I thought the only reason that happened was that the stream wasn't a complete simulcast of the air signal, which usually happens for commercial stations, but I see no reason why KUOW would need to split any programming.

 

[crainbebo]

KNWR-90.7 - what a surprise! I don't know if the PPM counts Cle Elum/Easton even though most Seattle stations aren't even listenable that direction. Or if there's some area with a population where knife-edge prop allows for KNWR reception over Everett.

Otherwise, Movin' 92.5 has a massive lead over The Jet and others. KNUC is still 0.8 back from The Wolf, and below 94.1 The Sound. Wish the placeholder 102.9 got a little more audience. I'm sure it's background music for a lot of businesses in Tacoma/Olympia/Lewis County?

 

[davideduardo]

KNWR-90.7 - what a surprise! I don't know if the PPM counts Cle Elum/Easton even though most Seattle stations aren't even listenable that direction. Or if there's some area with a population where knife-edge prop allows for KNWR reception

Nielsen measures by county within a metro survey area, not by towns. Kittitas County is not in the metro, but metro residents who travel or commute outside the metro are tabulated if they are listening to out of market encoded signals.

 

[davideduardo]

I might have some additional thoughts when I get a chance to look at the numbers in a couple minutes, but the discussion about what shows up got me thinking. Some time back, the KUOW stream would show up separately at the bottom of the ratings. Why would that happen? I thought the only reason that happened was that the stream wasn't a complete simulcast of the air signal, which usually happens for commercial stations, but I see no reason why KUOW would need to split any programming.

Stations have the option to combine or not. Their choice.

 

[DMK]

Additional analysis on the July ratings.

https://www.allaccess.com/net-news/...rch-director-inc-exclusive-july-ppm-analysis-

 

[TheBigA]

I've seen a few posts mention KNUC's July ratings, so I thought I'd offer a few thoughts:

When a station flips formats, typically they'll go jock-free for a while. There are a number of reasons for it. Certainly an obvious one is the station didn't have a staff knowledgeable in the format. But they know that non-stop music attracts listeners, at least those who seek that format. So bit by bit, the station has installed local talent. For the most part, the local talent keeps the music going, so they can claim to play the most country in town. But once they hire a morning show, particularly one that is built around strong personalities, that cuts back the amount of music. So now KNUC's morning show is playing less music than the Wolf. However, KNUC is making an investment in local talent with the hope that the listeners don't just want on-stop music. It takes a while for listeners to adapt to these new personalities. They don't know them, they have no previous experience on which to base their opinions. So it will be a long, slow process. That's what an investment takes. It will mean those personalities will need to get out and make personal appearances, shake some hands, go to some concerts, give away some prizes, and do all the marketing it takes to introduce new people to listeners. So give them time. Fitz wasn't an instant love affair either. It took a while.

 

[Bongwater]

Nielsen measures by county within a metro survey area, not by towns. Kittitas County is not in the metro, but metro residents who travel or commute outside the metro are tabulated if they are listening to out of market encoded signals.

Wait a minute,

It is with these thoughts in mind that I'm suspecting a very large classical music loving family on the panel went to Ellensburg for a week. Which is about as typical as a very large classical music loving family. But that's utterly the only conclusion I can possibly come up with. (Barring outfitting entire junior symphonies with PPM.)

And if that's the case, then seriously, how big is that PPM panel really if such a glaring WHAT like KNWR can appear like that on the Seattle/Tacoma 6+?. It can't be 1,000 PPM users. It just can't be to leave a mark like that in any sensible formula of math. Even 200 PPMs is questionable.

And if my theory is correct, that may also explain why KWPZ is the perennial monthly underdog on this thing. A really small PPM panel is also the only way we can get these sudden weird anomalies (like KNKX-HD2.) New users, different habits. But if the sample was 3,000, that wouldn't even register.

 

[Rob Piotrowski]

I've seen a few posts mention KNUC's July ratings, so I thought I'd offer a few thoughts:

When a station flips formats, typically they'll go jock-free for a while. There are a number of reasons for it. Certainly an obvious one is the station didn't have a staff knowledgeable in the format. But they know that non-stop music attracts listeners, at least those who seek that format. So bit by bit, the station has installed local talent. For the most part, the local talent keeps the music going, so they can claim to play the most country in town. But once they hire a morning show, particularly one that is built around strong personalities, that cuts back the amount of music. So now KNUC's morning show is playing less music than the Wolf. However, KNUC is making an investment in local talent with the hope that the listeners don't just want on-stop music. It takes a while for listeners to adapt to these new personalities. They don't know them, they have no previous experience on which to base their opinions. So it will be a long, slow process. That's what an investment takes. It will mean those personalities will need to get out and make personal appearances, shake some hands, go to some concerts, give away some prizes, and do all the marketing it takes to introduce new people to listeners. So give them time. Fitz wasn't an instant love affair either. It took a while.

But you were the one who was raving about how this new morning show was going to take Seattle by storm. Face it. It hasn't yet. It may never will. But they made you look foolish for bragging so much.

 

[TheBigA]

But you were the one who was raving about how this new morning show was going to take Seattle by storm. Face it. It hasn't yet. It may never will. But they made you look foolish for bragging so much.

Check back in a couple months. If I look foolish, so do all the naysayers who said Hubbard wouldn't commit to country. They obviously were wrong.

 

[Goi]

I've seen a few posts mention KNUC's July ratings, so I thought I'd offer a few thoughts:

When a station flips formats, typically they'll go jock-free for a while. There are a number of reasons for it. Certainly an obvious one is the station didn't have a staff knowledgeable in the format. But they know that non-stop music attracts listeners, at least those who seek that format. So bit by bit, the station has installed local talent. For the most part, the local talent keeps the music going, so they can claim to play the most country in town. But once they hire a morning show, particularly one that is built around strong personalities, that cuts back the amount of music. So now KNUC's morning show is playing less music than the Wolf. However, KNUC is making an investment in local talent with the hope that the listeners don't just want on-stop music. It takes a while for listeners to adapt to these new personalities. They don't know them, they have no previous experience on which to base their opinions. So it will be a long, slow process. That's what an investment takes. It will mean those personalities will need to get out and make personal appearances, shake some hands, go to some concerts, give away some prizes, and do all the marketing it takes to introduce new people to listeners. So give them time. Fitz wasn't an instant love affair either. It took a while.

Put out a missing persons report anybody seen Fitz? Hubbard didn't want to sign him. 98.9 is the Black Hole of frequencies in Seattle. People in the market have certain expectations of radio. They expect Sports on 710 and 950 - They expect classic rock on 102.5 - They expect stale crusty old white lady music on Warm and on 98.9 they expect NOTHING - because it has been a shit show for so long. It's been one thing after another. Don't even go Smooth Jazz on me because that won't fly - the format died because not enough people wanted it and let's be honest some just got old and died off. 98.9 has been the equivalent of the one store in the local strip mall that can NEVER make a go of it. They open up with the best intentions but because everyone in the community knows THAT location has a history of transitory activity it won't last long and is a come and go businesses.
Historically 98.9 has never been a strong signal as far a station having success. It's the Bermuda Triangle of radio - formats and talent who go there disappear.

 

[TheBigA]

Put out a missing persons report anybody seen Fitz? Hubbard didn't want to sign him.

Fitz is doing national syndication.

https://radioink.com/2018/06/14/sun-fitz-sign-multi-year-extension/

 

[The New Chico]

Larry, I have a partial answer for you. Might be the whole answer if your theory of a small sample base is correct. I know someone with a PPM. A business contact of mine lives in Seattle but spends his summer at the family "cabin" near Lake Chelan. Wife constantly has KING on at home and I figure whatever classical she can find in Chelan when they are there. SHE wears the "pager." He emailed me some weeks back, explaining she had been picked by Neilsen, and since he knew I was "into" radio he asked me how it worked.

I don't know if one PPM tuned to one station for a good deal of the day every day is enough to get a 0.1 in the 6+, but it would make a lot of sense.

Edit: If we see a Wenatchee country station show up, that means he got control of the radio, for example with her in the truck with him. Maybe my old work partner, Randy Roadz, will finally get a Seattle rating point!

 

[bobdavcav]

I agree the KNWR appearance is probably the most surprising thing in this book. I am less surprised, though still a bit surprised that KNKX-HD2 showed up. I hope that station actually continues to do so, as there's no other option for fulltime jazz in the market. As for 98.9, it hasn't always been like that, I'd argue 17 years is a pretty good run for one format. By the time I was 12, 96.5 had been through 4 formats (country, all 80s, Classic Alternative, and now Jack.) KNUC needs one more flip in the next four years to be that unstable, but to say it hasn't been doing well historically is not accurate. In the same period I was just referencing with 96.5, 98.9 was Smooth Jazz the entire time.

 

[AQH]

So now KNUC's morning show is playing less music than the Wolf.

Wednesday August 8th
Bull 6a: 13 songs
Wolf 6a: 9 songs

Bull 7a: 13 songs
Wolf 7a: 10 songs

Bull 8a: 13 songs
Wolf 8a: 9 songs


Tuesday August 7th
Bull 6a: 12 songs
Wolf 6a: 9 songs

Bull 7a: 14 songs
Wolf 7a: 9 songs

Bull 8a: 13 songs
Wolf 8a: 9 songs


Friday August 3rd
Bull 6a: 12 songs
Wolf 6a: 10 songs

Bull 7a: 14 songs
Wolf 7a: 9 songs

Bull 8a: 13 songs
Wolf 8a: 11 songs


Thursday August 2nd
Bull 6a: 13 songs
Wolf 6a: 8 songs

Bull 7a: 13 songs
Wolf 7a: 9 songs

Bull 8a: 13 songs
Wolf 8a: 10 songs


You must work in iHeart's accounting department.

 

[davideduardo]

Larry, I have a partial answer for you. Might be the whole answer if your theory of a small sample base is correct. I know someone with a PPM. A business contact of mine lives in Seattle but spends his summer at the family "cabin" near Lake Chelan. Wife constantly has KING on at home and I figure whatever classical she can find in Chelan when they are there. SHE wears the "pager." He emailed me some weeks back, explaining she had been picked by Neilsen, and since he knew I was "into" radio he asked me how it worked.

That's unusual, as the PPM is household / dwelling unit based, and all members of the household must participate, each with a PPM device. If one member does not participate, they are supposed to drop the whole household.

I don't know if one PPM tuned to one station for a good deal of the day every day is enough to get a 0.1 in the 6+, but it would make a lot of sense.

Under the new standards, if the station or its parent is subscribed, just a single incident will get them a 0.1 share.

Edit: If we see a Wenatchee country station show up, that means he got control of the radio, for example with her in the truck with him. Maybe my old work partner, Randy Roadz, will finally get a Seattle rating point!

It all depends on whether the out of market station is encoded. Nielsen offers rental encoders to peripheral stations if they wish to be included. But the nearest PPM markets are Vancouver (Numeris / Canada) and Portland (Nielsen) so most out of market stations don't want to fool around with the PPM.

 

[davideduardo]

Wait a minute,

And if that's the case, then seriously, how big is that PPM panel really if such a glaring WHAT like KNWR can appear like that on the Seattle/Tacoma 6+?. It can't be 1,000 PPM users. It just can't be to leave a mark like that in any sensible formula of math. Even 200 PPMs is questionable.

The sample target is around 1,400 meters.

And if my theory is correct, that may also explain why KWPZ is the perennial monthly underdog on this thing. A really small PPM panel is also the only way we can get these sudden weird anomalies (like KNKX-HD2.) New users, different habits. But if the sample was 3,000, that wouldn't even register.

KNWR is a PPM subscriber and is encoded. They obviously showed for the first time here because of the new Minimum Reporting Standards rule which says that just a single mention listening to a subscribed stations (FM, HD, Stream, Translator) will allow that station to "make the book". So a lot of the 0.1 share stations that are showing up nationally are there due to the new MRS criteria which, essentially, earns a "participation" award of 0.1 just for getting a single person's brief listening.