July Sweeps Results?

[Teddyo]

Curious how ratings looked in July for the local stations. Anyone have any numbers to share?
12 News claims that they were #1 evening and night and that their am is growing: http://www.azcentral.com/12news/newsreleases/articles/0727july2007ratings-CR.html

 

[michaelhagerty]

Here's how the newscasts ranked:

4:30:
1. CBS5
1. 12News: Early Today (tied with CBS5)
3. ABC15: World News This Morning (0.3 behind CBS5 and 12News)

5AM:
1. FOX10
2. KTVK (0.2 behind FOX10)
3. 12News (0.4 behind KTVK)
4. CBS5 (0.2 behind 12News)
5. ABC15 (0.4 behind CBS5)

5:30:
1. FOX10
2. KTVK (0.7 behind FOX10)
3. 12News (0.6 behind KTVK)
4. CBS5 (0.5 behind 12News)
5. ABC15 (0.1 behind CBS5)

6AM:
1. FOX10
2. KTVK (0.5 behind FOX10)
3. 12News (1.0 behind KTVK)
4. ABC15 (0.4 behind 12News)
5. CBS (0.6 behind ABC15)

7AM
1. FOX10
2. KTVK (0.1 behind FOX10)
3. 12News: Today Show (0.4 behind KTVK)
4. ABC15: Good Morning America (0.8 behind 12News)
5. CBS5: The Early Show (1.1 behind ABC15)

8AM
1. KTVK
2. FOX10 (0.2 behind KTVK)
3. 12News: Today Show (0.1 behind FOX10)
4. ABC15: Good Morning America (0.8 behind 12News)
5. CBS5: The Early Show (0.5 behind ABC15)

11AM
1. KTVK
2. 12News (1.0 behind KTVK)

12Noon
1. CBS5
1. FOX10 (tied with CBS5)
3. 12News (2.0 behind CBS5 and FOX10)

4:30 PM
1. KTVK
2. 12News (2.3 behind KTVK)

5PM
1. KTVK
2. 12News (0.1 behind KTVK)
3. FOX10 (0.1 behind 12News)
4. ABC15 (1.8 behind FOX10)
5. CBS5 (0.6 behind ABC15)

5:30
1. 12News: NBC Nightly News
2. KTVK (2.2 behind 12News)
3. FOX10 (0.3 behind KTVK)
4. ABC15: World News with Charles Gibson (1.3 behind FOX10)
5. CBS5 (0.5 behind ABC15)

6PM
1. 12News
2. KTVK (1.2 behind 12News)
3. CBS5: CBS Evening News (0.7 behind KTVK)
4. ABC15 (1.0 behind CBS5)

6:30
CBS5 has the only newscast in this timeslot. It's 1.0 behind Entertainment Tonight on KTVK, 0.9 behind Wheel Of Fortune on ABC15, 0.3 behind Extra on 12News, and 1.2 ahead of Will & Grace on FOX10.

8PM
KTVK has the only newscast in this timeslot. It's 2.0 behind the weeknight average for FOX10's network programing in that half hour, and 0.8 behind the network programming on CBS5 and 12News. It is 1.6 ahead of the network programming on ABC15.

9PM
FOX10 has the only newscast in this timeslot. It is 0.4 ahead of the weeknight average for CBS5's network programming in that hour, 1.4 ahead of the network programming on 12News, 2.9 ahead of Oprah on KTVK and 3.4 ahead of the network programming on ABC15.

10PM
1. 12News
2. CBS5 (0.2 behind 12News)
2. FOX10 (tied with CBS5 and 0.2 behind 12News)
4. KTVK (2.7 behind FOX10 and CBS5)
4. ABC15 (tied with KTVK and 2.7 behind FOX10 and CBS5)


---Michael Hagerty

 

[Teddyo]

Thanks Michael!

I suppose if one throws Univision 33 into the mix almost everyone moves down a notch. I believe they won 5p and came in 2nd at 10p in the May sweeps.

 

[formeraa]

Well, it seems that "Cooney and Curtis" pulled it out at 6pm and 10pm! They're two different people, but one great newsteam! I promise!

 

[tenchances]

Thanks Michael!

I suppose if one throws Univision 33 into the mix almost everyone moves down a notch. I believe they won 5p and came in 2nd at 10p in the May sweeps.

Question - how much emphasis does Univision put on these general-market numbers vs. Nielsen's Hispanic-only NHSI sample? Do they ever use the general-market numbers for sales purposes? How many clients who purchase ad time on Univision (and other Spanish-language stations) do so with the same budget allocated for English-language stations?

It's too bad that the NHSI sample is diary-only, even for household measurement. It takes a few weeks following the end of the sweep period for Nielsen to analyze the diaries and release the data. (With the general-market sample, household ratings are measured electronically, and are available on an overnight basis -- demo ratings are measured with diaries, and just like all of the NHSI data, it takes a few weeks for Nielsen to release the results.)

 

[Teddyo]

Univision

I can't answer all your questions but I know that Univision is putting a big emphasis on their general market numbers, particularly since the February sweeps when they've been measured head-to-head with the major networks. They claim to be #1 in many time slots and demos in NYC, LA, Miami, Dallas, Phoenix, Sacramento, etc. and the 5th most watched network overall in the U.S. Their TV advertising revenue is skyrocketing, while the others are flat or dropping. Univision just announced their 2nd Q financial results and their net was $117 million on revenue of $630 mil. Majority of that income was from TV operations. The World Cup sure didn't hurt ! Also they just agreed to a $12.3 billion private equity buy-out which was one of the largest in U.S. history.
They are about the only growth story in the TV industry. Plenty of room for growth still as I think some advertisers are still waiting to see how they do long-term and to understand their market.