Looks like WTLT will be going in direct competition with WKHT. https://radioinsight.com/headlines/...one-station-to-be-precious-another-to-be-lit/
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Jump 97.1 to become Lit 97.1
- Thread starter Ktownradioman
- Start date
Interesting. I can't see the whole article, but a little bit of searching turned up this. www.lit971.com. It appears they already have the website up and running.
The WTLT call letter mystery has been solved. I'm a fan of Jump 97.1, but i'm kind of excited to see someone challenge 104.5 directly. I'm wondering if they will be Mainstream Urban (which Knoxville has never had) or Rhythmic CHR like Hot. I operate a local internet Rhythmic CHR station, but it's finally great to see some terrestrial competition to Hot.
The station flipped at midnight to Mainstream Urban which is a first for Knoxville btw. Apparently it's operated by One Major Media. I'm not sure if that is a LMA or a purchase. DeDe In The Morning continues and a new afternoon host who is also the PD. https://radioinsight.com/headlines/216872/lit-97-1-lights-up-knoxville/
It was Urban AC I believe. Not mainstream hip-hop. However this station is a little confusing. It's supposed to be hip-hop but i'm hearing mostly r&b. The imaging says otherwise. Musicaly it's not sounding very "Lit". It sounds closer to Jammin 99.7 than Hot 104.5. It's only the first day though so maybe more will be added.
Forget what I said earlier about it being closer to Jammin. The hip-hop hits are there now. I judged it a bit early. It's sounding a lot closer to Hot 104.5 now and i'm really enjoying it. Plenty of throwbacks too. Around 5pm it really started getting "Lit".
So are you saying the music is dayparted?
It's not. It seems as they where still building on the playlist. The hip-hop product was missing during the first few hours.
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