How did KDON do in San Jose, although they don't subscribe to that book?Covering the survey period from Thu. 5/25/2023 thru Wed. 6/21/2023,
age 6+ overall alternate views:
San Francisco: San Francisco - RadioInsight
San Jose: San Jose - RadioInsight
KITS rises 2.2-3.1 in its first survey as Live 105.
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49:
(scroll down to see San Francisco)
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25-54: 1. KOIT 2. KISQ 3. KMVQ 4. KMEL 5. KIOI 6. KYLD
18-34: 1. KOIT 2. KMEL 3. KISQ (up from #7) 4. KMVQ 5T. KYLD 5T. KBLX 5T. KITS (up from #11) 8. KIOI (down from #5)
18-49: 1. KOIT 2. KMVQ 3. KISQ 4. KMEL 5. KIOI
KDON has not shown up in the San Jose book since it went PPM in 2008.How did KDON do in San Jose, although they don't subscribe to that book?
KITS rises 2.2-3.1 in its first survey as Live 105.
I'm curious as to how much longer the San Jose embedded market will continue. With so many stations that only serve that area now being ethnic, there is not likely much revenue for Nielsen to go to the expense of doing additional proportionality and tabulation expenditures if few broadcasters subscribe.KDON has not shown up in the San Jose book since it went PPM in 2008.
Correct. It's the largest topline (6+ PPM/12+ diary) share for the station since 1995.That’s gotta be the best 6+ share KITS has posted during the PPM era. They usually hung around the 1.5-2.0 share range in their last incarnation.
1) They’ve got some listeners. Can they keep them?
2) More importantly, can they sell them?
Indeed: from a 3.1 to a 1.3 (!). And yet a certain blogger insists that The Game is the "dominant" Bay Area sports station.As expected, post-Warriors playoff run, KGMZ (The Game) drops like a rock. KNBR back to their traditional dominant spot for sports talk.
Yeah, he also called 6.4-5.9 and still in second place a "nose dive" for KCBS. That's Rich.Indeed: from a 3.1 to a 1.3 (!). And yet a certain blogger insists that The Game is the "dominant" Bay Area sports station.
6+ is meaningless, and Men 25-54 is what counts in Sports radio, so---However, in the male 25-54 demo, 95.7 The Game has been "comfortably ahead" of KNBR for the last 3 quarters:
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95.7 The Game Finishes Comfortably Ahead of KNBR in San Francisco's Spring Ratings Book
"After winning the winter book earlier this year, and most of the fall book matchups last year, 95.7 The Game has made it three in a row."barrettsportsmedia.com
For April-May-June 2023:
"Inside the target demo of Men 25-54, 95.7 The Game finished 3rd in weekday prime (M-F 6a-7p) with a 4.8 share. KNBR was a distant 16th, with a 2.5 share."
How did KDON do in San Jose, although they don't subscribe to that book?
KDON focuses on Salinas and Monterey.KDON’s got pretty rough reception in the silicone valley area, meaning it isn’t a great station for commuters and according to longely-rice maps isn’t that grest for indoor either in San Jose. I imagine KDON’s focus is the central coast and not being a Bay Area rimshot station, like KKIQ
I’m surprised Audacy chose to send him to resurrect the SF alternative station instead of saving the one the company had in New YorkSelling alternative is tough. To point 1, take a look at what John Allers did with KVIL Dallas: #2 18-34 #4 25-54. Those are sellable numbers, and they keep improving. So there's reason to believe that KITS can continue to grow.
Uh, no. Country has failed multiple times in San Francisco. It has worked acceptably well in San Jose (KRTY and now KBAY) and Santa Rosa (KFGY and KJZY-HD2), even if it hasn't set the market on fire, so that's where it's destined to remain. I doubt any station on or near Sutro Tower are going to take that risk again.KVVF KVVZ will go country I think. Format whole for the city and north of it!! Those ratings are awful.