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June 2025 PPM's


I think audacy will have to make a decision soon regarding 1210 AM in Philly. down to a 1.7 for 1210 AM. 0.5 for stream. I think the current format can survive on a digital only format, not on radio. it's clear the audience doesn't like the programming anymore in its current form . Huge drop for WMGK, WDAS-FM. WHYY-FM goes up to 4.1. WRFF goes up to 3.4.


Thoughts?
 

I think audacy will have to make a decision soon regarding 1210 AM in Philly. down to a 1.7 for 1210 AM. 0.5 for stream. I think the current format can survive on a digital only format, not on radio. it's clear the audience doesn't like the programming anymore in its current form . Huge drop for WMGK, WDAS-FM. WHYY-FM goes up to 4.1. WRFF goes up to 3.4.


Thoughts?

Research Director uses the phrase "bouncing all over the place" when talking about 18-34. That likely means there is wobble here, perhaps from changes in the PPM user panel.

So I think the numbers are in flux and we will need to see the next month or two before making predictions. And (as always) I do not give any credence to opinions based on 6+.
 


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