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June 6+

S

secondchoice

The “new” 6+ is out for Atlanta. I guess the virus will be with us for a while. I can only guess this is the new normal. I hope I am wrong about the pandemic but here is what we got (for now):

https://ratings.****************/content/arb047

got to give iHeart credit for the 105.3 and 105.7 flips. Both stations are ahead (6+) from the March ratings. I thought “the breakfast Club” would be able to get 105.3 going faster but all of the Urban formats in Atlanta have well done stations so it might take a while to “take away’ listeners
 
Rock 100.5 remains an absolute ratings calamity while much better programmed Cumulus rock stations in Indy, Salt Lake City and Kansas City either remain strong (WNDX) or see AQH share gains (Salt Lake and Kansas City).

Axel needs to be fired NOW!!! Would love to know his justification for keeping a playlist formula in place that clearly is a massive failure after ten months.
 
MarkW said:
Rock 100.5 remains an absolute ratings calamity while much better programmed Cumulus rock stations in Indy, Salt Lake City and Kansas City either remain strong (WNDX) or see AQH share gains (Salt Lake and Kansas City).

Axel needs to be fired NOW!!! Would love to know his justification for keeping a playlist formula in place that clearly is a massive failure after ten months.
Click to expand...

It is a waste of power and frequency, along with Star 94 as well.
 
MarkW said:
Rock 100.5 remains an absolute ratings calamity while much better programmed Cumulus rock stations in Indy, Salt Lake City and Kansas City either remain strong (WNDX) or see AQH share gains (Salt Lake and Kansas City).

Axel needs to be fired NOW!!! Would love to know his justification for keeping a playlist formula in place that clearly is a massive failure after ten months.
Click to expand...


Maybe they are doing well in a money demo. We don't see those numbers.

Or he has embarrassing videos or pictures of some executive at Cumulus.
 
secondchoice said:
Maybe they are doing well in a money demo. We don't see those numbers.

Or he has embarrassing videos or pictures of some executive at Cumulus.
Click to expand...

They are not doing well in any demo. I looked at all the key demos for January to March (useless to use the more recent three books) and they have no strengths. Billing last year was way off of the 2018 figure, too.
 
DavidEduardo said:
They are not doing well in any demo. I looked at all the key demos for January to March (useless to use the more recent three books) and they have no strengths. Billing last year was way off of the 2018 figure, too.
Click to expand...

Keep in mind that Brian Philips, the head of content for Cumulus, who is the PD's boss, lives & works in Atlanta, and has programmed successful radio stations in the city. So it's not as though any of this is happening without the top programming guy knowing about it. He knows the ratings, he knows the billings, and he can compare all that to when he ran a station in Atlanta. I'd expect some kind of change will happen.
 
You are a fountain of knowledge, as usual, David. Thank you for the info! :)

When the baseball season resumes, it will be interesting to see if the Braves games are still carried by 100.5. I am of the view that bringing the Braves back to 100.5 a year or two ago helped to destroy the station's once healthy ratings. Almost the instant Braves games returned to 100.5, the numbers went into a nosedive. I said from the start it was a bad idea.
 
The 100.5 signal is as strong as the most powerful stations in the Baltimore/Washington area, where I'm from. But in this market and the Southeast at large, it's considered an inferior signal.

The signal has never ranked among the leaders in ratings although Q100 was growing prior to its move to 99.7.

When Scott Fybush (www.fybush.com) was in town one time, a Cumulus engineer took us to the 100.5 site atop the Westin Peachtree Plaza. We took the elevator to the top floor, which is where the transmitter is. But to get to the roof where the antenna is, we had to walk up a narrow metal ladder attached to the building. Yikes. That was my first and last trip up there.
 
100.5's ratings has been in a downwards spiral since Axel replaced Jesse Kage who actually did well along with the classic rock format.
 
MarkW said:
Almost the instant Braves games returned to 100.5, the numbers went into a nosedive. I said from the start it was a bad idea.
Click to expand...

Firmly agree. Baseball on a music station is a kiss of death. Especially the day games, which force the 90% of the audience who does not want to listen to baseball elsewhere during key dayparts.

Baseball is not the only thing wrong with Rock 100.5, but it almost certainly helped convert some fans into listeners to other stations on the dial, or Spotify subscribers.
 
PTBoardOp94 said:
Baseball is not the only thing wrong with Rock 100.5, but it almost certainly helped convert some fans into listeners to other stations on the dial, or Spotify subscribers.
Click to expand...

Between 2014 and 2019, Braves baseball was on WYAY instead of WNNX. Did that improve Rock's ratings?
 
Yes, it did. Rock 100.5 was a 2-3 share station 18 months ago.

It's been in the 1s for most books since the fall of 2019.
But they updated the music to have more 2000s and fewer 70s records, and changed PM drive talent, so there's been a lot of moving parts besides the Braves interrupting their flow.
 
PTBoardOp94 said:
It's been in the 1s for most books since the fall of 2019.
Click to expand...

And there has been no baseball since the fall of 2019, correct? So I'm not sure you can attribute the bad ratings only to baseball.

My sense is they did the baseball deal for money, not ratings. Of course with COVID, now they have neither.
 
PTBoardOp94 said:
Yes, it did. Rock 100.5 was a 2-3 share station 18 months ago.

It's been in the 1s for most books since the fall of 2019.
But they updated the music to have more 2000s and fewer 70s records, and changed PM drive talent, so there's been a lot of moving parts besides the Braves interrupting their flow.
Click to expand...

Meanwhile, River, their nearest competitor (especially since the demise of alt on 105.7) keeps posting better and better numbers.
 
TheBigA said:
And there has been no baseball since the fall of 2019, correct? So I'm not sure you can attribute the bad ratings only to baseball.
Click to expand...

Once you chase off a listener, their return is not guaranteed, even if the stimulus for their departure is removed.

Like I've said twice now, I don't attribute the poor ratings of Rock 100.5 to only baseball, but I do think baseball is a major contributor.
 
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