June PPM

[cyber]

Radio-info still lists the May PPM.
A couple June numbers:
WOGL Cume:May:1,358,400
June:1,365,300
Share:May:6.4
June:6.6
B-101 Cume:May:1,916,100
June:1,857,500
Share::May-8.4
June-7.9

 

[WTUX]

For a station radio geeks love to hate, WOGL is certainly getting the job done with the general radio audience. Obviously, they know how to run their format.

 

[aindik]

WIP continues to slip:
April-May-June
668,800-477,500-362,500

They've lost 46% of their audience in 2 months. 22nd in the market, behind WPST, WJJZ, WHYY-FM and WPPZ.

Share is down too: 3.7-2.8-2.4

But WPEN gains almost nothing. I wonder where WIP listeners are going. Maybe to WYSP.

Q102 slips to a 3.3 (from a 3.7), and Wired 96.5 is up to a 4.1 (from a 4.0). Wired also beats Q in cume by 70,000 people. My 106.1 up to a 3.4.

Total listeners for the entire market down 27,700 people from last month.

 

[wprt949]

whats Poor JJZ gonna do ?

 

[ftds]

Though I have not seen the numbers, I would guess that 'PEN is cutting into 'IP's cume. When 'IP goes into spots or is on a topic the listener does not like, the listener checks out 'PEN but eventually goes back.

 

[aindik]

Though I have not seen the numbers, I would guess that 'PEN is cutting into 'IP's cume. When 'IP goes into spots or is on a topic the listener does not like, the listener checks out 'PEN but eventually goes back.

"Cume" means, "did they listen to the station at all this month." 950 can't cut into 610's cume by attracting more 610 listeners during 610's commercials. Decreased cume means fewer people listened to the station at all.