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JUNE PPM
- Thread starter discjockeyjohn64
- Start date
On a Thursday sez it all. In their demo the best stations and talent have at least some level of consistency.
Since we ain't talking anything other than snapshots here, let me say I miss the days when a 3 month rolling average was considered barely credible. 4 books meant something. A week? You gotta be kidding.
Sure does feel like we are talking changing panelists a bunch. Wonder why? Wonder what kind of people agree to wear these things? I sure wouldn't.
Since we ain't talking anything other than snapshots here, let me say I miss the days when a 3 month rolling average was considered barely credible. 4 books meant something. A week? You gotta be kidding.
Sure does feel like we are talking changing panelists a bunch. Wonder why? Wonder what kind of people agree to wear these things? I sure wouldn't.
I found the report from Arbitron regarding commericial tune out. There are many variables that influence tune out. The age of the listener, the format, and the time the spot airs are the most important considerations. Older listeners who listen in the morning have the lowest tune out.
Enjoy reading the report! http://www.arbitron.com/downloads/ppm_spot_study.pdf
Enjoy reading the report! http://www.arbitron.com/downloads/ppm_spot_study.pdf
How did kplz do...Who has Morn show #'s?
I assume you want 25-54 women for kplz in mornings, or maybe goats. KPLZ mornings is number one for the week and for last month 25-54 women. KUOW is number two. In adults 25-54 KUOW is your leader right now with KPLZ second.
For men KISW and KIRO are one and two for the week and last month. if you are looking for 6+ your leaders in mornings as of last week were KPLZ in first and KIRO and KOMO tied for second. KOMO led the prior month. For goats, I bet a couple are wearing meters. Seems the top five or six morning shows are always in the hunt, but the order changes now and then.
For men KISW and KIRO are one and two for the week and last month. if you are looking for 6+ your leaders in mornings as of last week were KPLZ in first and KIRO and KOMO tied for second. KOMO led the prior month. For goats, I bet a couple are wearing meters. Seems the top five or six morning shows are always in the hunt, but the order changes now and then.
radioguy123 said:
Thanks much
If you are talking mornings, the only thing you got right was the weekly. In both men and adults 25-54 for June it was KJR in 2nd place. KIRO is 4th. KISW wins men, they have been on a roll for some time. KUOW was actually first in adults in June and they have been on or near the top for awhile too.
KIRO is also doing well, as are the WOLF and WARM. KPLZ has only recently popped up again in adults 25-54. They've been out of the top 5 for some time.
The shift last week could represent effective programming to the ppm or perhaps the changing of the panel. Or maybe (but unlikely) an accurate portrayal of radio listenership.
I would recommend healthy skepticism of numbers you read here. Even mine.
KIRO is also doing well, as are the WOLF and WARM. KPLZ has only recently popped up again in adults 25-54. They've been out of the top 5 for some time.
The shift last week could represent effective programming to the ppm or perhaps the changing of the panel. Or maybe (but unlikely) an accurate portrayal of radio listenership.
I would recommend healthy skepticism of numbers you read here. Even mine.
A
AQH
Guest
jupiter2 said:
Just want to elaborate on that last, accurate point jupiter2 made. There are a lot of things that go into the numbers, things that quite often are not talked about on this board. Just as Littleboyblue (who seems to be a good guy, even though I probably drive him nuts) yearns for a discussion about anything radio, it would be nice to be able to talk about the tools that are used in today's radio.
While we all probably know who a handful of people are on this board, this is the internet. Take what you read here with a grain of salt.
Jupiter...you are right, I said specifically these numbers are from last week. I assumed the question was about mornings in the last couple of weeks and specifically kplz. You can look back to April or May and see a different set of stations however I also pointed out that 5-6 stations are usually in the hunt over a one year period. Keep in mind media buyers typically look at three month averages. If that is question KISW, KUOW and KJR are your strong stations 25-54 in mornings for adults. KPLZ and KRWM for women 25-54 and KISW and KJR for men. Even when someone has the actual numbers and points out the exact timing their is argument on this board.
I will refrain from posting numbers, it is pointless in this forum where speculation and manipulation of facts is more entertaining
My post, for the record:
]I assume you want 25-54 women for kplz in mornings, or maybe goats. KPLZ mornings is number one for the week and for last month 25-54 women. KUOW is number two. In adults 25-54 KUOW is your leader right now with KPLZ second.For men KISW and KIRO are one and two for the week and last month. if you are looking for 6+ your leaders in mornings as of last week were KPLZ in first and KIRO and KOMO tied for second. KOMO led the prior month[/i].
I will refrain from posting numbers, it is pointless in this forum where speculation and manipulation of facts is more entertaining
My post, for the record:]I assume you want 25-54 women for kplz in mornings, or maybe goats. KPLZ mornings is number one for the week and for last month 25-54 women. KUOW is number two. In adults 25-54 KUOW is your leader right now with KPLZ second.For men KISW and KIRO are one and two for the week and last month. if you are looking for 6+ your leaders in mornings as of last week were KPLZ in first and KIRO and KOMO tied for second. KOMO led the prior month[/i].
By the way, when you run morning drive on news and talk stations, you would use 5a-9a. Most transition out of morning drive at 9am. For music stations 5a-10a is the typical media buying window for morning drive or 5:30a-10a.
In the interest of accurately reporting numbers.
AQH is correct. Take what you read on this forum with a grain of salt. The stations over nine months to a year, which is really the best way to look at PPM, that do well in mornings are: KUOW, KISW, KJR, KPLZ, KRWM, WOLF. These six are traditionally on top 25-54. 5a-9a finds KOMO and KIRO also playing in the top tier. The last few weeks have seen KRWM, KISW, KOMO and WOLF slip a bit. I would bet they will be back strong by Fall or Winter. There really are just about seven players in the prime demographics.
In the interest of accurately reporting numbers.
AQH is correct. Take what you read on this forum with a grain of salt. The stations over nine months to a year, which is really the best way to look at PPM, that do well in mornings are: KUOW, KISW, KJR, KPLZ, KRWM, WOLF. These six are traditionally on top 25-54. 5a-9a finds KOMO and KIRO also playing in the top tier. The last few weeks have seen KRWM, KISW, KOMO and WOLF slip a bit. I would bet they will be back strong by Fall or Winter. There really are just about seven players in the prime demographics.
The clarification did help, a little. I'm not going to nitpick further if you meant the post to only be about a "weekly". Thanks. I haven't heard of 5-6am ever getting a large enough number to be worth morning drive rates, but "technically speaking" thats when the news blocks are running.
You last general post about the big picture over time is pretty much on.
You last general post about the big picture over time is pretty much on.
radioguy123 said:
But didn't Bonneville make a huge mistake by moving KIRO to FM? Hmm, well maybe not.. And isn't KJR FM SOO bad, that nobody listens anymore? Gee, I guess they're doing pretty well.. Of course, the KISW morning show interspersing music was going to be the nail in the coffin for THAT show! What's that? The in-demo ratings went up?
I could go on, but I believe the track record indeed speaks for itself.
Oh yes, and everyone shares your view. Absolutely nobody listens to KJR-FM since you don't. They may as well turn off the signal. :
A
AQH
Guest
As much at tvrg grates on many nerves in this forum, his or her batting average is better than many regulars on this board.
KJR-FM has been playing "Kokomo" since February of 2003.
crainbebo said:
KJR-FM has been playing "Kokomo" since February of 2003.
The Beach Boys are an oldies radio staple. Kokomo is from 1988, which is over 20 years ago. The song is old now..and like it or not, oldies stations everywhere are adding 80's music. Classic rock is also playing Nirvana and Soundgarden...We're coming up on 20 years or more from some of their material...so0n they'll be added to oldies station playlists.
As noted in the past, once again the Guru makes an appearance, and AQH runs in with an "Amen" post to follow. I do hope the organizers of this board are enforcing the one moniker per account rule, 'cause it sure looks like there's an unnaturally close connection between these two. And ot seems that their postings are always about the same thing - sneering at the variety of opinions from posters on this board as all being rubes and unschooled in the ways of broadcasting, with a snarky, "see, here's another claim to show I'm a representative of the powers-that-run commercial radio and am always right and the rest of you are always wrong and have no stake in the industry."
I don't think these message boards work when they're treated as a competition. I certainly don't agree with every opinion, or think every posting is worth the bandwidth, and as an American citizen I will say so when I think there's a point that needs to be made. But this one-note samba had already gotten really stale months ago.
How about sharing something different? Tell us about what you learned from your first air gig, or how often you have that nightmare that you're on the air at that big job you'd always wanted, and none of the equipment will work. Share tales of things you or your stations tried that "worked," or didnt, and what you believe you learned from it. Show that you're one of us, not hovering above us, ready to spit.
I don't think these message boards work when they're treated as a competition. I certainly don't agree with every opinion, or think every posting is worth the bandwidth, and as an American citizen I will say so when I think there's a point that needs to be made. But this one-note samba had already gotten really stale months ago.
How about sharing something different? Tell us about what you learned from your first air gig, or how often you have that nightmare that you're on the air at that big job you'd always wanted, and none of the equipment will work. Share tales of things you or your stations tried that "worked," or didnt, and what you believe you learned from it. Show that you're one of us, not hovering above us, ready to spit.
Obviously many of the posters have differing reasons and interests when posting on a forum. As I have said many times before, including to you individually Goldi; I do broadcasting as a profession, not a hobby. Personal opinions about a certain station or market is good, but stating an opinion as if you have some insider knowledge, which clearly you don't, expect a challenge or correction. Perhaps my opinions can be "snarky" at times, but in this particular thread, were used to illustrate the accuracy (or lack thereof) of several prognosticators on this board.
Apologies if your virtual nose get's bent out of shape if I challenge one of your assertions including; radio is somehow dying because you personally don't like a particular Seattle market station, someone has a satellite radio in their bread truck so radio is losing market share, or you now have Pandora on your phone. If you have an actual question about how the business works from someone who has been doing it for many years, please feel free to ask. I don't know it all, especially about the technical end, but I will make it a point to ask someone who does. As once said, there are no stupid questions, but I can site several examples of ignorant statements.
Regarding what could be your equally snarky comment about AQH.. I suspect the reason she/he and I chime in with corrections or comments of a similar form, is because we're probably both working in the programming or management field. If you go back and look at past threads, you'll clearly see that he/she and I have indeed disagreed in more than one instance. I can't speak for AQH, but I suspect as I, that if you had an actual question they would be pleased to answer it.
Apologies if your virtual nose get's bent out of shape if I challenge one of your assertions including; radio is somehow dying because you personally don't like a particular Seattle market station, someone has a satellite radio in their bread truck so radio is losing market share, or you now have Pandora on your phone. If you have an actual question about how the business works from someone who has been doing it for many years, please feel free to ask. I don't know it all, especially about the technical end, but I will make it a point to ask someone who does. As once said, there are no stupid questions, but I can site several examples of ignorant statements.
Regarding what could be your equally snarky comment about AQH.. I suspect the reason she/he and I chime in with corrections or comments of a similar form, is because we're probably both working in the programming or management field. If you go back and look at past threads, you'll clearly see that he/she and I have indeed disagreed in more than one instance. I can't speak for AQH, but I suspect as I, that if you had an actual question they would be pleased to answer it.
And, without wanting to get to the "take it outside" level, Guru also presumes many of us who post on this board don't work fulltime in the industry. And like the "GuRu," I will protect my actual identity and job thru a moniker, since I don't want my comments, snarky or otherwise, to be bent to reflect my employer or staff or associates, etc.
However, I don't have clients who fly me out for consulations. Not right now. Instead, I produce a radio program that airs in many markets, on large stations and small ones. I don't host it, but am in charge of it. I also worked previously in management at several medium market and major-market suburban stations, several of them with serious internal and market challenges, and I always left them with more listeners and income than when I started. I worked my way up starting as a transmitter monitor, then "air talent" at a bankrupt commercial radio station with a big signal and few listeners, got knocked around by low wages and/or bad mgt at a few "hometown" stations, until I noticed how other air staff three times my age were also struggling to make ends meet, and lived with the risk of being fired anytime. So I decided to continue with a post-graduate education that included marketing, research, sociology, philosophy, studying multiple models of broadcast employed in other nations, and learning to write broadcast style copy, including the proper use of an apostrophe.
Whether or not someone wants to post about the songs they do or don't like a station playing doesn't affect my professional status or self-image. Nor do I suggest you let it affect yours, or stir up the "there's only one way this industry works, and I kniow it and you don't" postings.
I'm convinced the radio industry will be stronger as there are more players and more variety of business models, and more audiences targeted, than is currently true in most of the US. The current non-regulation, "Ownership" consolidation real estate model, as promoted by the NAB for the past 30 years, has, ironically, not served the interests of the industry as much as the monetary interests of a handful of corporations. And there is a lot more to life, and to radio, than just making a few cranky old men even richer than they are, at the expense of the interests, conveniences, and needs of the rest of us, in the industry, and in the audience.
However, I don't have clients who fly me out for consulations. Not right now. Instead, I produce a radio program that airs in many markets, on large stations and small ones. I don't host it, but am in charge of it. I also worked previously in management at several medium market and major-market suburban stations, several of them with serious internal and market challenges, and I always left them with more listeners and income than when I started. I worked my way up starting as a transmitter monitor, then "air talent" at a bankrupt commercial radio station with a big signal and few listeners, got knocked around by low wages and/or bad mgt at a few "hometown" stations, until I noticed how other air staff three times my age were also struggling to make ends meet, and lived with the risk of being fired anytime. So I decided to continue with a post-graduate education that included marketing, research, sociology, philosophy, studying multiple models of broadcast employed in other nations, and learning to write broadcast style copy, including the proper use of an apostrophe.
Whether or not someone wants to post about the songs they do or don't like a station playing doesn't affect my professional status or self-image. Nor do I suggest you let it affect yours, or stir up the "there's only one way this industry works, and I kniow it and you don't" postings.
I'm convinced the radio industry will be stronger as there are more players and more variety of business models, and more audiences targeted, than is currently true in most of the US. The current non-regulation, "Ownership" consolidation real estate model, as promoted by the NAB for the past 30 years, has, ironically, not served the interests of the industry as much as the monetary interests of a handful of corporations. And there is a lot more to life, and to radio, than just making a few cranky old men even richer than they are, at the expense of the interests, conveniences, and needs of the rest of us, in the industry, and in the audience.
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