June PPM

[DrAkbar]

http://www.radio-info.com/markets/phoenix

KFWhyEye keeps getting better, while KT'R keeps getting worser. How can an FM just barely out cume an Ancient Modulation station in the same format? No wonder Clear Channel I ♥ Radio won't kick Eva off 95~Five.

 

[indieradioguy]

http://www.radio-info.com/markets/phoenix

KFWhyEye keeps getting better, while KT'R keeps getting worser. How can an FM just barely out cume an Ancient Modulation station in the same format? No wonder Clear Channel I ♥ Radio won't kick Eva off 95~Five.

Of course KTAR keeps getting worse. The point of a *TALK* radio station is to hear the listeners call-in to the host and make idiots of themselves. That's entertaining. That makes for good radio. Hearing the hosts talk amongst themselves while you're waiting for Detour Dan's updates. Not entertaining. Not good radio. Clear Channel knows how to run a professional *TALK* radio station. Bonneville, OTOH, has essentially gone vaudeville.

 

[radioguy39nj]

KOOL took quite a drop while KPKX made a big jump.

Any particular reason KTAR eliminated listener call-ins? Cost cutting move? Incredible that Arizona Sports 620 is ahead of its big brother on 92.3 FM.

 

[DrAkbar]

Any particular reason KTAR eliminated listener call-ins? Cost cutting move? Incredible that Arizona Sports 620 is ahead of its big brother on 92.3 FM.

They bought the package; hook, line and ratings stinker: http://www.radio-info.com/new-media...dia-revolutionize-the-way-we-program-newstalk

Former KT'R GM Jim Taszarek makes some valid points when it comes to going overboard with social media and trying too hard to be hip: http://www.radio-info.com/business/sales-marketing/youth-anasia-the-killer-of-news-newstalk-stations

So yes, the good doc concurs with Taz, KT'R has committed Youth-Anasia.

 

[indieradioguy]

Any particular reason KTAR eliminated listener call-ins? Cost cutting move? Incredible that Arizona Sports 620 is ahead of its big brother on 92.3 FM.

They bought the package; hook, line and ratings stinker: http://www.radio-info.com/new-media...dia-revolutionize-the-way-we-program-newstalk

From that story: "Are you using all [emphasis added] the tools available to you to capture the passion of your audience when it matters the most? If not, your ratings will suffer." A TALK RADIO station ignoring the most basic tool (the phone line) and their ratings continue to suffer. Wow. Color me surprised. :

 

[oldiesfan6479]

KOOL took quite a drop while KPKX made a big jump.

Yes indeedy (as Akbar would say). Maybe KOOL needs to bring back the $$$$ contest.

And KOOL Listener Lauren needs to tell us what she did to boost K-Lite.

 

[AdMan17]

Re: CBS's June PPM

kool is 11th 25-54. kmle is 20th.

somebody tell me why cbs is in long slump. pd? gm? jocks? md? how many more changes will it take?

 

[IreneCaraFan]

Interesting to see KFYI doing better in the ratings. Does anyone know when the additional listeners are tuning in?

National shows? Certainly not Rush, I would imagine? Has Glenn Beck at nights helped?

Local shows? Broomhead in afternoon drive? More Nearly Bald One fans? Does Terry have more talkers?

 

[johndavis]

Interesting to see KFYI doing better in the ratings. Does anyone know when the additional listeners are tuning in?

Are any of them under the age of 55?

 

[DrAkbar]

Interesting to see KFYI doing better in the ratings. Does anyone know when the additional listeners are tuning in?

Are any of them under the age of 55?

The Nurse and I know one who'll be 54 1/2 next month ;D But what do you expect for Ancient Modulation and their #1 talker who is 61

Should we call the Old Gringo and see if he can purloin some money demos? Even though he's technically on the beach, he's about as well connected as rust to a Gremlin's fender!

 

[davideduardo]

Should we call the Old Gringo and see if he can purloin some money demos? Even though he's technically on the beach, he's about as well connected as rust to a Gremlin's fender!

Not quite beached yet... just a changed role.

The FM under discussion has averaged 16th 25 54 over the last 6 books, and is neither trending up nor down. The "Ancient Modulation" station is averaging 22nd.

In billing, KTAR-FM was 8th and KFYI 10th. In Phoenix, the 9 top 2011 billers were all within a million bucks in billing of an average of $10.9 million, so there is no clear billing leader although KOOL and KESZ are at the very top.

 

[DrAkbar]

The FM under discussion has averaged 16th 25 54 over the last 6 books, and is neither trending up nor down. The "Ancient Modulation" station is averaging 22nd.

KT'R-FM #16 in the money demos? YIKES! This lends more credence to Taz's theory* that FM talkers who blow off the 55+ and want to sound young and hip, find themselves competing with all the music stations going for the same demos. NewsTalk has never been, nor probably will it ever be, a format for younger listeners. Hearing a listener make a fool of themselves on the air is what most people come to expect from a NewsTalk station. It's just not the same when listener calls are replaced with Facebook and Tweets. Guess that's why KT'R relies on their talkers to make fools of themselves on the air :


* http://www.radio-info.com/business/sales-marketing/youth-anasia-the-killer-of-news-newstalk-stations

 

[johndavis]

This lends more credence to Taz's theory* that FM talkers who blow off the 55+ and want to sound young and hip, find themselves competing with all the music stations going for the same demos. NewsTalk has never been, nor probably will it ever be, a format for younger listeners. Hearing a listener make a fool of themselves on the air is what most people come to expect from a NewsTalk station. It's just not the same when listener calls are replaced with Facebook and Tweets. Guess that's why KT'R relies on their talkers to make fools of themselves on the air :

With all due respect to Taz, the only thing missing from that article is "in my day, we walked 10 miles to sell in the snow and we liked it."

Of course stations that target 25-54 are going up against country, AC, and classic rock stations. THAT'S WHERE THE LISTENERS ARE in that demo. That's also the listener you're trying to reach.

While I suppose there's some vanity that you used to get from walking in to a client with a photocopy of the latest Bud Wilkenson column showing you #1 12+, once the media buyer is through crunching cost per point 25-54, you've lost the sale because all that cume outside of the demo doesn't help you.

The days of selling direct to Lou Grubb died when his kids sold out to Auto Nation. When the names on the car dealers are simply brands for a conglomerate that does business in multiple states, you're not going to get many luxury cars on the air selling direct.

Talk radio is now at the same crossroads that Oldies was 20 years ago. Everyone knew that the format was dying. Everyone laughed at the first stations who tried to take their stations younger, especially when the vanity numbers started to slip. Nobody's laughing at Classic Hits now, other than when they play the token Bang 545.

Either the format will sound different in 10 years (and probably not dissimilar to sports talk, where nobody bats an eye when they read a string of tweets and blow off most caller segments in favor of interviews and monologues) or else the format will truly be in God's waiting room. But somebody's got to figure out how to get a 30 year old interested in talk radio, and the only way to figure it out is to try stuff and see what works.

 

[indieradioguy]

The FM under discussion has averaged 16th 25 54 over the last 6 books, and is neither trending up nor down. The "Ancient Modulation" station is averaging 22nd.

Hearing a listener make a fool of themselves on the air is what most people come to expect from a NewsTalk station. It's just not the same when listener calls are replaced with Facebook and Tweets. Guess that's why KT'R relies on their talkers to make fools of themselves on the air :

+1 ;D

 

[indieradioguy]

But somebody's got to figure out how to get a 30 year old interested in talk radio, and the only way to figure it out is to try stuff and see what works.

KFYI overnights. I don't know anyone UNDER 30 who *hasn't* listened to "Coast to Coast" on their way home from the bar or Rocky Horror or wherever. It's one of the few remaining terrestrial AM/FM's rite-of-passages. Are you seriously suggesting there are no under-30's - prime 9/11 troofer & tin-foil Ron Paul demo - who would call-in (not just listen, but call in) to KTAR if they were to reopen their phone lines? PPM doesn't always match anecdote, but if PM's never take the risk, we'll never know.

 

[davideduardo]

But somebody's got to figure out how to get a 30 year old interested in talk radio, and the only way to figure it out is to try stuff and see what works.

There really is not a way to get significant number of 30-year-olds to listen to any variety of news/talk.

The Howard Stern phenomenon made many believe that under-35's liked talk radio when, in fact, they just liked Howard Stern.

When a very successful news / talk station is moved to FM or an FM simulcast is added, the 45-54 increases a lot, and the high end of 35-44 does, too. When a bad talker is moved... or a new and bad one is created... no demo responds.

There is no need to look for a 30-year-old "solution" as this group will not listen. News / talk is issue driven, and the younger you get the less interest in that content there is... issue interest is a product of maturity and responsibility.

We constantly see on these boards references to teens who listen to oldies stations, only to note that in the ratings they are the rare exceptions. While there will always be younger people who do listen to talk, they will not constitute a large segment.

The talk that is of interest to young adults is the content associated with morning shows on music stations, not content-rich, issue-driven talk.

But most of all, trying to appeal to 30-year-olds will result in less appeal to 50-year-olds. 50's are well in the sales demos, and valuable and not worth sacrificing to go on a Quixotic quest for the very young adult segment.

 

[DJ_Perry]

KFYI overnights. I don't know anyone UNDER 30 who *hasn't* listened to "Coast to Coast" on their way home from the bar or Rocky Horror or wherever.

I'm 36 and have no idea what any of that is. Never tune into AM

 

[DrAkbar]

But most of all, trying to appeal to 30-year-olds will result in less appeal to 50-year-olds. 50's are well in the sales demos, and valuable and not worth sacrificing to go on a Quixotic quest for the very young adult segment.

Well said, O.G. Los Buckeye Boyz couldn't agree more.

KT'R's desire to appeal to Lady Gaga listeners is doing nothing but alienating the upper end of their money demos. If they want younger male listeners with talk, blow up Newstalk and be the first FM Sportstalk in the Valley.

 

[radioguy39nj]

The FM under discussion has averaged 16th 25 54 over the last 6 books, and is neither trending up nor down. The "Ancient Modulation" station is averaging 22nd.

In billing, KTAR-FM was 8th and KFYI 10th. In Phoenix, the 9 top 2011 billers were all within a million bucks in billing of an average of $10.9 million, so there is no clear billing leader although KOOL and KESZ are at the very top.

Very interesting! KFYI beats KTAR-FM in 6+, but trails badly in 25-54. Not that either one is doing well in that money demo!

KOOL and KESZ are the highest billers in Phoenix, but KOOL just took a huge ratings hit and now trails KPKX (98.7 The Peak). What happened there?

 

[Saladressing]

Re: KEXX: All the posters of this forum were wrong! A Hot AC/Adult Hits/CHR hybrid on a weak signal in a market with 38 pop stations is a superb idea!