June PPM's

[acheron1982]

Raleigh's classic hits has switched over to classic rock leaning. Meanwhile, the river has been mentioning itself as "classic hits" in its station id's but occasionally, "the voice" refers to it as Atlanta's classic rock station.

Because of all the Northern transplants over the last 20 years, Atlanta is a much younger city than Philadelphia

Atlanta is probably most similar to Washington D. C., which, if you look, also has one "Classic Hits" station that is basically Classic Rock, just like The River, and no "pop" Classic Hits stations

Same with Charlotte BTW - one Classic Rock and no Classic Hits

Young cities don't support pop Classic Hits stations, because advertisers want to target the much larger younger demos

I think you make a good point. Actually, most of the Atlanta stations are "young"/unique for their format - look at B98.5...

Isn't Orlando relatively young, though? Pop classic hits does well there. Their classic hits station is heavier on the 80s, though, so that may help their demos.
I think it does well in Raleigh and Dallas also, which have seen a large share of younger transplants.

 

[carolinaradio]

Raleigh's classic hits has switched over to classic rock leaning. Meanwhile, the river has been mentioning itself as "classic hits" in its station id's but occasionally, "the voice" refers to it as Atlanta's classic rock station.

Actually, I was referring to WKIX 102.9, who's been pop classic hits for quite some time now (7 years I believe). They used to do decently when they showed in the books (being locally owned, they don't subscribe so they no longer show). Probably benefiting from Raleigh's River's shift back to classic rock.

 

[atlantaboy]

Because of all the Northern transplants over the last 20 years, Atlanta is a much younger city than Philadelphia

Atlanta is probably most similar to Washington D. C., which, if you look, also has one "Classic Hits" station that is basically Classic Rock, just like The River, and no "pop" Classic Hits stations

Same with Charlotte BTW - one Classic Rock and no Classic Hits

Young cities don't support pop Classic Hits stations, because advertisers want to target the much larger younger demos

I think you make a good point. Actually, most of the Atlanta stations are "young"/unique for their format - look at B98.5...

Isn't Orlando relatively young, though? Pop classic hits does well there. Their classic hits station is heavier on the 80s, though, so that may help their demos.
I think it does well in Raleigh and Dallas also, which have seen a large share of younger transplants.

Orlando's got tons of retirees living there though

My impression of Dallas (not sure if it's right) is that it has a lot of transplants, but nowhere near the percentage of transplants (compared to the original population) you have in Atlanta, Washington, or Charlotte

I feel like Austin, Texas has a much higher percentage of transplants, and their Classic Hits station is doing pretty marginally

 

[secondchoice]

Music formats are generally cheaper to staff than an all news operation. The could be some exceptions with a big money / big ratings morning drive shows which "fiance themselves". All news operations have a lot of avails to pay for staff. It will be interesting to see if Cumulus recovers the lost profit from pulling the plug on AGH. I personally hope so.*

Does Atlanta's +6 Arbitron reflect the age make up of a market? If so then mathematically how can a station with a 1.9 (92.9) win or come in second in one of the money demos?

* I am shareholder,or an employee of Cumulus. My employer has not a financial stake or does business with Cumulus.

 

[atlantaboy]

Does Atlanta's +6 Arbitron reflect the age make up of a market? If so then mathematically how can a station with a 1.9 (92.9) win or come in second in one of the money demos?

It's entirely possible that Dave could be first, second, or third with people with household income over $100,000 etc., and still have a 1.9 share - wealthy people don't make up that large a percentage of the total population

 

[secondchoice]

Does Atlanta's +6 Arbitron reflect the age make up of a market? If so then mathematically how can a station with a 1.9 (92.9) win or come in second in one of the money demos?

It's entirely possible that Dave could be first, second, or third with people with household income over $100,000 etc., and still have a 1.9 share - wealthy people don't make up that large a percentage of the total population

Are there income demos? If so wouldn't some of the older demos be more valuable?

 

[FLjack2]

Seems WYAY just pulled a 1.1 away from WSB/News. They were expecting a better debut
than what they got.

You think they were expecting better? Really? Face it, they lost 99.9% of their old audience when they flipped format. They started out on day 1 with a 0.0 (more than likely.) They are lucky to get a 1.1 in 30 days. I would be thrilled if I were management. They (statistically speaking) tied with WGST in 6+ share. And have nearly double the cume! And WGST has been around for 24+ years! Nice job!

 

[acheron1982]

Yeah, your right. I forgot about that one. My all time favorite classic rock station use to be Z93 WZZU our of Raleigh back in the 90s. They would dig really deep but they were also classic rock and not oldies (AKA Classic hits/pop).

Because of all the Northern transplants over the last 20 years, Atlanta is a much younger city than Philadelphia

Atlanta is probably most similar to Washington D. C., which, if you look, also has one "Classic Hits" station that is basically Classic Rock, just like The River, and no "pop" Classic Hits stations

Same with Charlotte BTW - one Classic Rock and no Classic Hits

Young cities don't support pop Classic Hits stations, because advertisers want to target the much larger younger demos

I think you make a good point. Actually, most of the Atlanta stations are "young"/unique for their format - look at B98.5...

Isn't Orlando relatively young, though? Pop classic hits does well there. Their classic hits station is heavier on the 80s, though, so that may help their demos.
I think it does well in Raleigh and Dallas also, which have seen a large share of younger transplants.

 

[Wildstyle K]

 
I think WiLD could be the cluster's best performer if it was on a bigger signal. 

About 93% of all my predictions and suggestions I've made since signing on these boards have already unfolded across the radio dial in Phoenix. The only thing holding me back in the Atlanta section now is Atlanta's refusal to put WiLD on a bigger signal so the station could fully succeed (and then I could finally sit back and silently think to myself "I told you so").

WiLD may not be the best chr station, per se. But for where it's located, it's outstanding. In other words, imagine a slightly above mediocre oldies station format surfacing in Atl. today. How do you think everyone in Atl. would feel about it (right now)? People would be very thankful for it because while it may not be the best in comparison to national oldies stations, it would be great in Atlanta.

 

[atlantaboy]

I think WiLD could be the cluster's best performer if it was on a bigger signal.

About 93% of all my predictions and suggestions I've made since signing on these boards have already unfolded across the radio dial in Phoenix. The only thing holding me back in the Atlanta section now is Atlanta's refusal to put WiLD on a bigger signal so the station could fully succeed (and then I could finally sit back and silently think to myself "I told you so").

Wild is currently trending down (while Q100 is trending up), so I doubt Clear Channel would risk putting it on WUBL or WKLS

All indications are that people, who have no problem with Wild's signal, are leaving Wild to tune in to Q100

If Wild really wants to compete against Q100, IMO they've gotta tone down the dance thing, and try a more mainstream approach like Channel 96.1 in Charlotte - but be more cutting-edge and energetic than Q100 is - then, if ratings start to trend up into the 4.0 range, move it to a better signal

 

[Kilbasa123]

I think WiLD could be the cluster's best performer if it was on a bigger signal.

About 93% of all my predictions and suggestions I've made since signing on these boards have already unfolded across the radio dial in Phoenix. The only thing holding me back in the Atlanta section now is Atlanta's refusal to put WiLD on a bigger signal so the station could fully succeed (and then I could finally sit back and silently think to myself "I told you so").

Wild is currently trending down (while Q100 is trending up), so I doubt Clear Channel would risk putting it on WUBL or WKLS

All indications are that people, who have no problem with Wild's signal, are leaving Wild to tune in to Q100

If Wild really wants to compete against Q100, IMO they've gotta tone down the dance thing, and try a more mainstream approach like Channel 96.1 in Charlotte - but be more cutting-edge and energetic than Q100 is - then, if ratings start to trend up into the 4.0 range, move it to a better signal

I listen to Wild quite a bit. And while not in their target demo, I find myself listening less lately, not because of the dance-oriented music (which I like), but because they have been playing more RAP-oriented songs. I like the mixes they run, and try to catch those daily. If I had my wish, they would run dance-leaning current pop tunes, and fill-in with older pop dance music (like they did about a year and a half ago).

 

[carolinaradio]

If Wild really wants to compete against Q100, IMO they've gotta tone down the dance thing, and try a more mainstream approach like Channel 96.1 in Charlotte - but be more cutting-edge and energetic than Q100 is - then, if ratings start to trend up into the 4.0 range, move it to a better signal

I wonder if Wild did that, if they would change the name - Channel used to be called The Beat, it started as a Rhythmic CHR but transitioned in to CHR a couple of years ago, then changed names to "Channel"...seeing how that move has been successful, it may be worth them trying.

I wonder if Dave-FM regrets going more modern and dropping the 80s weekends, since their numbers improved by a decent amount last month...

 

[kal30005]

If Wild really wants to compete against Q100, IMO they've gotta tone down the dance thing, and try a more mainstream approach like Channel 96.1 in Charlotte - but be more cutting-edge and energetic than Q100 is - then, if ratings start to trend up into the 4.0 range, move it to a better signal

atlantaboy:

No offense directed at you but the type of strategy you suggest is what had made Atlanta radio as bad as it is today. At least that's my opinion.

Personally, I think Wild, while it doesn't appeal to my tastes, fills a nice niche between Q100 and V103 and has decent ratings. Sure they can always make minor tweaks, but to "tone down the dance thing, and try a more mainstream" is going to take away what makes it somewhat unique in this market.

The idea that these radio companies have of trying to copy the format leader as opposed to finding a hole in the market is, in my opinion, the reason there is so little music variety in this market. Everybody sounds the same.

Just my opinion, but if I were Wild, I would try to be right in between Q100 and V103 and maybe even go more dance.

 

[BIGSTICK]

If Wild really wants to compete against Q100, IMO they've gotta tone down the dance thing, and try a more mainstream approach like Channel 96.1 in Charlotte - but be more cutting-edge and energetic than Q100 is - then, if ratings start to trend up into the 4.0 range, move it to a better signal

atlantaboy:

No offense directed at you but the type of strategy you suggest is what had made Atlanta radio as bad as it is today. At least that's my opinion.

Personally, I think Wild, while it doesn't appeal to my tastes, fills a nice niche between Q100 and V103 and has decent ratings. Sure they can always make minor tweaks, but to "tone down the dance thing, and try a more mainstream" is going to take away what makes it somewhat unique in this market.

The idea that these radio companies have of trying to copy the format leader as opposed to finding a hole in the market is, in my opinion, the reason there is so little music variety in this market. Everybody sounds the same.

Just my opinion, but if I were Wild, I would try to be right in between Q100 and V103 and maybe even go more dance.

AMEN AMEN AMEN, Thank you.................. ;D ;D I could care less about Wild. My Amen's went to what you said at the beginning. ATLANTA RADIO SUCKS. Does anyone know how to become a PPM...??? I want to be one.

 

[Kilbasa123]

AMEN AMEN AMEN, Thank you.................. ;D ;D I could care less about Wild. My Amen's went to what you said at the beginning. ATLANTA RADIO SUCKS. Does anyone know how to become a PPM...??? I want to be one.

Brent, If you carried a PPM, what would it pick up? You've repeatedly stated you don't listen to ATL radio . . . .

 

[atlantaboy]

The idea that these radio companies have of trying to copy the format leader as opposed to finding a hole in the market is, in my opinion, the reason there is so little music variety in this market. Everybody sounds the same.

That's the reality of radio, though - Channel 96.1 in Charlotte wasn't able to beat Kiss 95.1 in ratings until they dropped the rhythmic lean and met them head-on as a mainstream CHR - CBS just started up a Rhythmic-leaning CHR in Boston to compete against Kiss 108, which is already a Rhythmic-leaning CHR - same with Amp Detroit, KAMP/L. A., etc.

I agree with you that filling a hole in the market makes for more interesting radio, but IMO that's not necessarily how you end up with successful ratings - and ratings-wise, Wild seems to be stuck in a rut, or at least not successful enough for Clear Channel to justify moving it to a stronger signal by swapping it with one of their sister stations

 

[carolinaradio]

I think the addition of Ace & TJ to Channel 96.1 from Kiss 95.1 helped their ratings also...when I listen to Channel, they feel/sound very modern and contemporary; Kiss sounds more like yesterday's news (hate their pitching, it doesn't help the station sound more "exciting")...I'm surprised CBS doesn't clone WNKS after its other CHR's to maybe help differentiate them from Channel...

I haven't streamed Q100 lately, but a Channel-sounding CHR in Atlanta would make Q100 sound tired, IMO

 

[BIGSTICK]

Federal regulators opened an inquiry into whether Arbitron Inc. undercounts the audience for minority radio stations, potentially harming their advertising sales and ability to maintain programming for blacks and Hispanics.

At issue is Arbitron’s use of equipment called the portable people meter, a mobile-phone-sized device that consumers wear to track their radio listening throughout the day, the Federal Communications Commission said in a notice of inquiry issued today. The meters have replaced paper diaries in some markets.

Go to this site to read the rest of the article you may change your mind.

http://www.bloomberg.com/apps/news?
pid=20601103&sid=aV3azLw5cl.Q&refer=us

 

[kilamanjero]

Hmmm, I see V-103 is bouncing back towards a 10-share again. It's even more interesting that the 2 UACs competing with V are the others that close out the top 3 overall 6+.

On the Atlanta radio, it's an urban and crossover music listener's paradise. You have a full-service urban, 2 urban adult contemporary stations, 1 mainstream urban, and an urban contemporary gospel station. Also if you like crossover music there is Wild. It's an interesting and funny market for the nightlife crowd, and a disappointing one for the typical listeners found in most other radio markets...

 

[BIGSTICK]

This is an utter nightmare of a market if your not black and 12.