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June Ratings/Demos
- Thread starter dcowboy7
- Start date
They should have put Alt on 94.7 and The Block on 92.3. What other format could they try on 94.7 AAA? CHR? Adult Hits?
Theater...what are ya smokin? (send our way) - I think that is respectable as hell, especially since you have to remember the demo is nothing under 50. I also would suggest of all of the stations in NYC, this station would have an additional 10% listenership that could never be contacted to be rated. On AM in 2025. Hey David, what were the numbers like over the decades for this station?
I think we may actually have had a record amount of days since someone suggested Alt as a format that needs to come back to NY. When and where has this format been extremely successful in the last half decade?
Crap, now I am sounding like BigA and David. Must be my apparent sudden love for Cats.
According to BIA Kelsey, KFI is one of the best billing AM-only stations in the country. Last time I saw the stats, its billing was similar to other iHeart stations in Los Angeles. The list used to have WCBS at the top. It includes KOA Denver, WLW Cincinnati and KTRH Houston. Meanwhile, I never see WABC on any of those lists of top billing AM-only stations.
If I was iHeart, I'd be more concerned with WOR's cume at 276,900.
And KFI has been a talk "powerhouse" for about 40 years. Mr. Cats' WABC "rebirth" is just a few years old. And WABC has another full 50 kw talk competitor in WOR, while KFI has nothing... unless you consider "get a clearance " KABC with its very limited signal in English speaking areas to be a competitor.
I can't think of any other formats they could try. At this point, Audacy might be better off selling the station.
To Whom?
There are a couple of options in Spanish, with Regional Mexican likely to be viable now. Another is a non-rhythmic (no reggaetón) pop and ballad based AC.
I would move WINS to 94.7 then. Why not compete with 93.1 and 96.3 and 97.9? If you keep 94.7 as a rhythmic format or a format catering to Spanish language listeners you are in the same boat and ratings on 94.7 abysmal. Swap signals.
Unless a station swaps frequencies for coverage reasons, changing frequency does nothing but confuse existing listeners and cause them to cease listening.
I'm of the opinion 94.7's #'s are more "signal" driven than they are format driven (Has ANY format performed well in the local history of that frequency?)
As far as I can tell, it's owner has not marketed it much. Is that due to financial constraints or recognition of the constraints of it's antenna?
With that in mind, what would be the purpose of moving WINS there? They're currently #2 in the useless 6+ numbers, but David says they're strong 45-54, which probably makes them more competitive 25-54 then WABC or WOR. I have to think that's coming from the powerful 92.3, not 1010, although the no way to really tell.
As far as I can tell, it's owner has not marketed it much. Is that due to financial constraints or recognition of the constraints of it's antenna?
With that in mind, what would be the purpose of moving WINS there? They're currently #2 in the useless 6+ numbers, but David says they're strong 45-54, which probably makes them more competitive 25-54 then WABC or WOR. I have to think that's coming from the powerful 92.3, not 1010, although the no way to really tell.
Because 94.7 is a station that comes in well in more rural areas I like Sussex County.
Not to mention, WINS is a MUCH stronger brand than anything Audacy has on 94.7 or could launch on 94.7. Therefore, WINS will stay on the better 92.3 signal.
What about Classic Rock ? Q104.3 is the only act in town & at times very boring
David would know more about this, but I don't think it would be logical for WINS to abandon their strong overall signal at 92.3 to move to 94.7 simply because of Sussex County strength. Sussex is a small County in NW Jersey that's simply embedded in the NY Metro. There are probably minuscule sales dollars there that affect their overall bottom line.
94.7 should have remained a NJ focused station then. It could have been Northern New Jersey's equivalent of something like WKXW, providing news and information for a population of 4 million that doesn't have is own media outlet. By my estimate that would make North Jersey a Top-15 market with a population that's about 60 percent higher than Nassau-Suffolk. However, Nielsen doesn't even define North Jersey as its own market and Audacy would rather operate 94.7 as a last-place station in "New York" than a leading station in New Jersey where it's signal covers best.
