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June's numbers

P

progressivetalk

The Arbitron numbers for the stations that subscribe are out, and really nothing has changed much. WRCH-FM still leads with a 9.8 rating, followed closely by WDRC-FM at 8.5, WWYZ at 8.2, WZMX also at 8.2, and WTIC-FM and WKSS-FM at 6.9. WHCN comes in with a 5.9 and WCCC loses a tad going down to 3.8. WTIC AM stays stable at 6.4. (Credit the Red Sox better than expected season for that one).

On the other hand, WDRC AM continues to flounder with an anemic 0.2 rating (Yes, Ms. Winters, I would blow up the entire lineup, save Mary Jones, again!!!) and WPOP, at an even worse 0.1. If WPOP iis going to waste its electricity on sports talk, then going to either NBC Sports or airing what WTIC AM doesn't carry of CBS Sports seems feasible.
 
WDRC .2 and WPOP .1. Wow. The two Top 40 powerhouses of the 1960s have shrunk a bit. What were their shares during the late '60s? Wouldn't only WTIC have beaten them?

Paul
 
I'm sure, since FM really didn't become a player until the early 70's. I used to listen to both WDRC AM and WPOP AM in the 60's and 70's quite a lot.
 
I don't know why WUCS FM isn't included in the ratings? As for "Rivers rating", Yes, it was down in the last book from 6.4 to 5.8, a small drop, but a drop, but it's in par with its usual numbers.
 
WUCS's signal starts getting really flaky around the Meriden-Middletown line on I-91 and is being walked all over by the New York 97.9 once you reach Wallingford. There are probably similar coverage holes to the east and southeast as 97.7 in Norwich needs to be protected, too. Not surprised that CC isn't subscribing to Arbitron for it, as it's a marginal partial-market signal. Think there's a chance that someday sports gets moved to one of CC's big FM signals? Maybe when/if CC eventually pries UConn or the Red Sox away from WTIC?
 
Ken said:
What makes you think CBS is going to let UCONN and Red Sox away from WTIC 1080?
Click to expand...

If CC blows either of them away with money CBS doesn't feel it's prudent to try to outbid, then who knows? In challenging times for radio, I'm sure CBS has a number in mind beyond which they won't spend for sports rights.

Also, I wouldn't make 1080 a certainty to be the full-time home of either UConn or the Sox looking down the road, even if the rights stay with CBS. 1080 still has an audience and probably still bills well, but given AM's one-foot-in-the-grave demographics, I would imagine ad agency pressure, and pressure from the school/ballclub, will force CBS to move the games where the young and ad-receptive are -- FM.
 
As for the "one foot in the grave demographics", that may be true, but either CC or Cumulus is offering to pay the Yankees $14 million for the radio rights to their games in 2014 from WCBS AM to WOR AM. I know it's New York, but isn't 14 mil for a team that clearly getting older and hurt a tad bit too much money?
 
I read an article in the Wall Street Journal this past week that backed up what I've been thinking for a long time, that the "sports bubble" is about to burst. How high can these rights deals go? It had more to do with TV, but with EEI paying $13 million a season on top of the expensive costs of broadcasting the games, how much profit is in there? Same for the Yankees. There's got to be a limit, and I think we're approaching it.
 
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