i know i might sound crazy but the year is almost over and i think iheart should seriously consider replacing either WJMN or WAKF with an active rocker in boston next year
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Just a suggestion
- Thread starter CassChopper96
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Please name an Active Rock station that has launched in a PPM market in the last decade and which has been successful.
So they could compete with WAAF? Seems like a waste of time.
What About an Adult Hits Format launch in Boston
Boston had WMKK 93.7 (Lawrence) doing we play anything/"Adult Hits" for awhile but changed to WEEI-FM by necessity (their strong competition from Sports Hub made them move from 850). Later iHeart tried it with
variety hits WHBA The Harbor
In the case of Mike, the no DJs and mix of music was doing fairly well. Admittedly they got away from the oh wows toward the end and it stuck to stuff like Tom Petty, The Police,
Lynyrd Skynyrd (Free Bird was the last song) etc. Not so much one hit wonders (Diesel, "Sausalito Summernight"), stuff like Dean Martin thrown in, a country hit, etc. Would that work now? Or do stations like
WROR, WBOQ, etc already cover a lot of that? Or WROR or WZLX or WAAF. Would a station dipping into all of that work? How about Bon Jovi seguing into Reba McEntire...
btw the bostonradio.org site has a page for "WMKK 93.7" which hasn't been updated since Feb of 2007. The station changed to WEEI-FM in Sept of 2011.
>> Under new calls WMKK, “Mike FM” operated without disc jockeys, instead interspersing quips from “Seinfeld” star John O'Hurley (“J. Peterman”) between songs.
https://www.bostonradio.org/stations/1919
WHBA 101.7--Boston Globe, July of 2012:
>>What has become of 101.7 FM, the longtime home of WFNX on the radio dial? Clear Channel, which purchased the station’s signal from Phoenix Media/Communications Group in May, announced Tuesday it is now WHBA-FM “The Harbor” and will follow a Variety Hits format. (The station launched at 4:15 p.m. Tuesday with Dierks Bentley’s “5-1-5-0,” followed by the Standells’s “Dirty Water,” Aerosmith’s “Sweet Emotion,” and Bon Jovi’s “Livin’ on a Prayer.”) In a press release, Mary Menna , market manager for Clear Channel Media and Entertainment Boston, said WHBA-FM will play everything from U2 and Prince to Madonna and Matchbox 20.
https://www.bostonglobe.com/lifesty...-the-harbor/EVXEW0arXVOxkosDU8viVO/story.html
variety hits WHBA The Harbor
In the case of Mike, the no DJs and mix of music was doing fairly well. Admittedly they got away from the oh wows toward the end and it stuck to stuff like Tom Petty, The Police,
Lynyrd Skynyrd (Free Bird was the last song) etc. Not so much one hit wonders (Diesel, "Sausalito Summernight"), stuff like Dean Martin thrown in, a country hit, etc. Would that work now? Or do stations like
WROR, WBOQ, etc already cover a lot of that? Or WROR or WZLX or WAAF. Would a station dipping into all of that work? How about Bon Jovi seguing into Reba McEntire...
btw the bostonradio.org site has a page for "WMKK 93.7" which hasn't been updated since Feb of 2007. The station changed to WEEI-FM in Sept of 2011.
>> Under new calls WMKK, “Mike FM” operated without disc jockeys, instead interspersing quips from “Seinfeld” star John O'Hurley (“J. Peterman”) between songs.
https://www.bostonradio.org/stations/1919
WHBA 101.7--Boston Globe, July of 2012:
>>What has become of 101.7 FM, the longtime home of WFNX on the radio dial? Clear Channel, which purchased the station’s signal from Phoenix Media/Communications Group in May, announced Tuesday it is now WHBA-FM “The Harbor” and will follow a Variety Hits format. (The station launched at 4:15 p.m. Tuesday with Dierks Bentley’s “5-1-5-0,” followed by the Standells’s “Dirty Water,” Aerosmith’s “Sweet Emotion,” and Bon Jovi’s “Livin’ on a Prayer.”) In a press release, Mary Menna , market manager for Clear Channel Media and Entertainment Boston, said WHBA-FM will play everything from U2 and Prince to Madonna and Matchbox 20.
https://www.bostonglobe.com/lifesty...-the-harbor/EVXEW0arXVOxkosDU8viVO/story.html
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Weren't WHBA's variety hits format and the short-lived EDM format that followed just placeholders until Clear Channel/iHeart hatched the Bull country format in its laboratory?
Indeed; I think the EDM on 101.7 started in Dec of '12...5 months after the flip to Harbor.
Country on 101.7 was as of June 2014.
Country on 101.7 was as of June 2014.
However the “Evolution” EDM format continued on Boston area Clear Channel/iHeart HD subchannels, first I think it was on WXKS-FM 107,9 HD2 and then WBWL 101.7 HD2, for several years, until it was recently replaced with iHeart’s LGBTQ oriented music format.
I recall seeing billboards advertising Evolution, the EDM format, but you'd hardly know "The Harbor" existed. It must have been a true placeholder, designed to chase off as many modern rock fans as possible. And if bland mainstream hits didn't do it, then the synthesized, mechanical beats sans melody (and sans real musical instruments, for the most part) of electronic dance music surely must have completed the chore.
"Harbor" was such a minimally executed and produced version of "Adult Hits" that I'd believe it may have been a placeholder, but EDM was quite big among the young'uns in the nightclubs and dance halls, still is in some places, and they were probably hoping that enthusiasm would translate into becoming a radio audience for the "Evolution" format, but it didn't, to any significant degree.
Then, I guessed they realized we had a niche more a more male-oriented country station to take a piece of the pie from the somewhat more female-oriented successful WKLB.
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