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Just a very dumb question - format holes

I think where this thread is going is that Boston has more signals than there are sellable formats. Which is why there are two sports stations, two country stations, two classic rock stations, etc. Just because a particular station is getting low ratings doesn't mean the owner can't combine that audience with a similar group from another co-owned station and package it to a group of advertisers. You're not always selling numbers. Sometimes you're selling demos.
Maybe iHeartRadio could unload to to say EMF, and be done with it. BTW, speaking of K-Love, their 105.3 signal has finally started being heard east of Wellinton Circle
 
But do not forget that they used to be Smooth Jazz back during the early to mid 1990s too as "99.1 The One!" This was back when 96.9 was smooth jazz also. I do not recall those calls. Were they WSJZ? By chance?

96.9 was Smooth Jazz twice, as WCDJ 1990-1993, and WSJZ 1997-1999. It proved to be too much of a niche format to remain successful compared to others for 96.9, 99.1, or 99.5, which did it as WOAZ 1995-1997.
 
Maybe iHeartRadio could unload to to say EMF, and be done with it. BTW, speaking of K-Love, their 105.3 signal has finally started being heard east of Wellinton Circle
Why would they want to get rid of it? It looks like it will be a nice complement to the cluster for sales.
 
Because other than presently being an adjunct to their 2 legacy stations, the general consensus is that the existing is bleh, bleh at best.

Huh? Not sure what you're saying. iHeart owns 7 stations in Boston, four in the Top 10, two in the Top 5

They own 35% of the market share. That makes them the biggest owner in Boston. Entercom has 20%.

That's a pretty powerful combination if you ask me.
 
Huh? Not sure what you're saying. iHeart owns 7 stations in Boston, four in the Top 10, two in the Top 5

They own 35% of the market share. That makes them the biggest owner in Boston. Entercom has 20%.

That's a pretty powerful combination if you ask me.
How many stations did they exactly own at the beginning of 1995? Which 2 stations are being mentioned on 97.7 as being part of their co-owned roster? Again, I make a comment that to me sounds like a no brainer, and yet people fall over the details as if you have to drescribe precisely what you meant for 5 year old to understand.
 
WXKS-FM
WJMN

WXKS-AM (former WKOX)
WWBL (former WFNX)
WRKO (former Entercom)
WBZ (former CBS)
WZLX (former CBS)
WKAF (former Entercom)

Oh and I count 8 what do I win?... P.S. 1430 the old WKOX (former WXKS-AM) left this year that was 9 in a trust.
 
I wouldn't think so for "Gold-Based Smooth AC", with 50kW WPLM-FM Plymouth ("Easy 99.1") being a "Gold-Based Smooth AC" with strong coverage of all of Southeastern MA and the Boston Metro-South, and 95.9 WATD Marshfield, a good signal along the South Shore coast, being essentially a "Gold-Based AC" during their regular weekday daytime music format.
That's true that WPLM-FM is Adult Contemporary and it does hold the signal advantage against WKAF for sure. Back to the drawing board I guess..
 
A huge percentage of its primary coverage is ethnic, and that ancient-leaning AC format under-indexes among Blacks and Hispanics. This is in part because the music tends to be mostly for "old white people" and also because the two major ethnic groups are over 10 years younger in average age than the non-Hispanic white part of the market. Sot he format fails on ethnicity and on target age.
Hmm 🤔 what about Rhythmic Oldies? Something like or similar to "Star 93.7 WQSX"? Something that has a wider reach than just getting the "old white people" crowd.
 
Hmm 🤔 what about Rhythmic Oldies? Something like or similar to "Star 93.7 WQSX"? Something that has a wider reach than just getting the "old white people" crowd.
Based on experiences and experiments in other markets, Rhythmic Oldies iterations have seemed to either attract Blacks or Hispanics, but not both. In markets that don't have high enough percentages of either group, there is not a large enough core to succeed and such formats tend to burn out rapidly.

There are a couple of exceptions, but they have as much to do with the lack of counter-programming on other stations as an actual void for this kind of format. The main problem is that the gold songs burn out very fast and there is not a deep pool to draw from.

Star was a brief and unsuccessful format in Boston over 15 years ago, and today you won't get sales demos playing "Last Dance".
 
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There are a couple of exceptions, but they have as much to do with the lack of counter-programming on other stations as an actual void for this kind of format. The main problem is that the gold songs burn out very fast and there is not a deep pool to draw from.
My experience exactly when WZMX Hartford flipped to "Dancin' Oldies" back in the '90s. Hearing "Got to Be Real" and "Brick House" again was cool at first -- neither was being played on oldies WDRC-FM yet -- but it only took a couple of weeks of listening to realize that there was little depth to back them up, meaning the core songs of the format were being played an awful lot. DRC-FM responded by adding most of those monster soul/dance hits (emphasizing their newness to the playlist by introducing each one with "And now, another hot oldie on DRC-FM!"), and in a few books, Dancin' Oldies had danced away into the sunset.
 
Just F.Y.I. I thought that Entercom bringing back Adult/Variety back to Boston as "Big 103" was a wise decision! As you all know, Entercom nixed the low overhead, highly profitable "93.7 Mike FM" (WMKK) is favor of preserving their cash cow WEEI by moving it to FM. This was to stop the hemorrhaging that was happening within the months of CBS Radio introducing "98.5 The Sports Hub" (WBZ-FM), which was taking a very high market share away from WEEI. Oh, BTW, since there is both an AM and FM station with the very same calls, how come I never hear Entercom I.d.ing WEEI-FM at all. Are they legally able to do that?
 
Boston might not be the market, but I always wonder why KTWV's format is overlooked? even as a fill in or flanker in a group.
The Wave is rather unique to LA. It has significant following with ethnic groups like Armenians and Russians and other middle Europeans, has significant Black and Hispanic following and does OK with non-Hispanic whites. But LA is now about 75% ethnic and first generation immigrant, so it's not really comparable to any other US market.

Another part of KTWV is that it has a significant heritage core, going back to being the first station in the format in the 80's. As the station has morphed from new age to smooth jazz to its current eclectic blend, the audience seems to have followed it, forming a huge base.
 
How many stations did they exactly own at the beginning of 1995?

The ownership rules were different in 1995. It was a very different company in 1995.

No one there is thinking in terms of its footprint in 1995. It's irrelevant to the discussion.
 
The ownership rules were different in 1995. It was a very different company in 1995.

No one there is thinking in terms of its footprint in 1995. It's irrelevant to the discussion.
I. duly refer back to the stations original imaging once iHeartRadio took over. I am starting to wonder if you have even as much ever once listened to WKAF at all?
 
The Wave is rather unique to LA. It has significant following with ethnic groups like Armenians and Russians and other middle Europeans, has significant Black and Hispanic following and does OK with non-Hispanic whites. But LA is now about 75% ethnic and first generation immigrant, so it's not really comparable to any other US market.

Another part of KTWV is that it has a significant heritage core, going back to being the first station in the format in the 80's. As the station has morphed from new age to smooth jazz to its current eclectic blend, the audience seems to have followed it, forming a huge base.
Last time I checked, wasn't L.A.'s Top 2 stations Spanish in Nielsons general 6+ ratings book?
 
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