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Just a very dumb question - format holes

By nature Hip Hop isn’t punctual or business like so dealing with other people in hip hop is a huge barrier. Lawsuit and prison sentences are major issues.

I shudder imagining how much eternally amazing music the world would have missed out on if Brahms, Beethoven, Mahler and Mozart had spent most of their time shooting at each other, suing each other, and doing time.
 
I shudder imagining how much eternally amazing music the world would have missed out on if Brahms, Beethoven, Mahler and Mozart had spent most of their time shooting at each other, suing each other, and doing time.
Yea, it’s a bummer. But that’s the reality of the situation. They’ve gotta wait for guys around them to get their ducks in a row.
 
Yea...you are speaking like someone who does understand hip hop very well.

But you’re a corporate radio guy-not a music or culture guy.
Hip hop is just the current iteration of what we might call "street music" in any and all recent generations.

My first job was at WJMO in Cleveland and its sister FM. That was in 1959. WJMO was the market's principal r&b station, and being in what was then a Top 10 national market, the station got lots of attention. I learned from the staff, who adopted me as their "token white guy".

I created Puerto Rico's first all-salsa station 20 years later. The creative aspect of the music was nearly identical to what you describe, and the artists (within the technology at that time) were of the same mindset as you describe. And record sales were important to establish an artist, but the money was in dances and concerts.

In later years I have been involved with reggaetón, which developed in Puerto Rico and is now the principal and dominant music of Latin American youth. As with the rap and hip hop genres, there is an extreme parallel. And nearly all the music is done by Afro-Antillian artists. They are surprisingly parallel to the current hip hop scenario. For over 20 years I ran a new release service for stations all over Latin America where I picked the prospective hits within that genre.

As to not being a music person, I can just say that I turned down offers to manage and be a partner for Menudo and Juan Luis Guerra. Don't insult someone until you know who they are.
 
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