Just another conspiracy theory....

[leethalweapon]

With the Bert Show (out of Atlanta) landing in Washington and (rumour has it) Boston, how long before it lands at PLJ???

 

[Shredder]

Do I even want to know what type of show it is?

Insert Required ernie joke here

 

[TheBigA]

The reason it went to DC is because Bert used to work there, and because the previous show had fallen in the ratings. I don't think the same situation exists in NYC.

 

[reelyreal]

There aren't any rumors about it landing in Boston, Cumulus doesn't have any stations there. Some dude on a message board wondered if maybe some day the show would land in Worcester and then Cumulus would spin it to say it's the "Boston" affiliate.

 

[liradioisbad]

The easy answer is when Scott and Todd stop being profitable.

There aren't any rumors about it landing in Boston, Cumulus doesn't have any stations there. Some dude on a message board wondered if maybe some day the show would land in Worcester and then Cumulus would spin it to say it's the "Boston" affiliate.

That's not that far-fetched. It's just like how WAAF targeted Boston when they only had the Worchester frequency.

 

[KML0224]

It's WORCESTER, pronounced WOOS-ter. Anyways, WAAF-FM was licensed to Worcester and ID'd as Worcester/Boston. Presently, they are licensed to Westborough, MA. That's close to Exit 11A from I-90 (Massachusetts Turnpike).

 

[davideduardo]

That's not that far-fetched. It's just like how WAAF targeted Boston when they only had the Worchester frequency.

"Only" a Worcester frequency?

Worcester is part of the Boston Arbitron market.

Any station licensed to any of the counties in the Boston market is a "Boston" station.

 

[WNTIRadio]

David, I think, and having worked in the market for the past 4 years, what he's saying is that even though it is technically a "Boston" station, a signal from Worcester does not provide a city-grade signal in Boston proper. That's why they added 97.7 to the WAAF stable.

WBOQ is also technically a "Boston" station, but does not cover 1/2 the market, let alone all of it. Stepping away from Arbitron-ese for a second, you certainly can't call it a "Boston" station on par with WZLX or anyone else with a full B signal from the center of the market.

 

[MoldaMania182]

David, I think, and having worked in the market for the past 4 years, what he's saying is that even though it is technically a "Boston" station, a signal from Worcester does not provide a city-grade signal in Boston proper. That's why they added 97.7 to the WAAF stable.

WBOQ is also technically a "Boston" station, but does not cover 1/2 the market, let alone all of it. Stepping away from Arbitron-ese for a second, you certainly can't call it a "Boston" station on par with WZLX or anyone else with a full B signal from the center of the market.

In NY terms it would be like calling WHUD or WKJY a NYC station.

 

[davideduardo]

David, I think, and having worked in the market for the past 4 years, what he's saying is that even though it is technically a "Boston" station, a signal from Worcester does not provide a city-grade signal in Boston proper. That's why they added 97.7 to the WAAF stable.

I do get that point... but the original posting was worded in such a way that it seemed that the statement was intended to make it seem like Cumulus would put the show on a station in an adjacent market and then call it a "Boston" affiliate.

If you look at any rated market, there is a group of station, often more than hall the total in the market, that do not cover the whole market . But they are still part of the market. Of course, if you look at Top 100 market AMs, you find that less than one out of every 10 fully covers its market day and night... yet syndicated shows constantly use the inferior signals and say they have a local affiliate.

 

[davideduardo]

Worcester is part of the Boston Arbitron market.

For what it's worth, I think that Worcester is still a separate (and non-embedded) metro. Still, that really doesn't change the fact that there's indeed a good amount of coverage overlap between Boston and Worcester.

Worcester County is part of the Boston MSA. But, there is a 2 times a year diary survey (Spring and Fall) of strictly Worcester County.

The Boston MSA is Essex, Middlesex, Norfolk, Plymouth, Suffolk and Worcester, MA and Hillsborough, NH.

So Worcester is not separate from the Boston MSA, but the stations that principally serve Worcester County only have paid to have a separate book.

 

[KML0224]

Worcester is definitely a portion of the Boston/Cambridge TV market. You have something similar here in Connecticut: New Haven is part of the Hartford/New Haven TV market. However, New Haven (including Hamden) is its own radio market (WELI-AM, WQUN-AM, WAVZ-AM, WYBC-AM, WYBC-FM, WPLR-FM, WKCI-FM).

 

[davideduardo]

Worcester County is part of the Boston MSA. But, there is a 2 times a year diary survey (Spring and Fall) of strictly Worcester County.

Looking at a market map a bit more closely, there may be a split-county situation that I had forgotten about: The "B [Boston] Split" is largely the northern part of the county, while the "WO [Worcester] Split" is largely the southern part. Again, though, all of this underscores just how much coverage overlap there is.

The Worcester TSA includes both parts of the County plus some geography in CT as well. The county split for Boston's PPM explains why they can not break the data out of PPM results.

 

[CTListener]

David, I think, and having worked in the market for the past 4 years, what he's saying is that even though it is technically a "Boston" station, a signal from Worcester does not provide a city-grade signal in Boston proper. That's why they added 97.7 to the WAAF stable.

I do get that point... but the original posting was worded in such a way that it seemed that the statement was intended to make it seem like Cumulus would put the show on a station in an adjacent market and then call it a "Boston" affiliate.

If you look at any rated market, there is a group of station, often more than hall the total in the market, that do not cover the whole market . But they are still part of the market. Of course, if you look at Top 100 market AMs, you find that less than one out of every 10 fully covers its market day and night... yet syndicated shows constantly use the inferior signals and say they have a local affiliate.

Are advertisers so stupid that they believe that such stations really give the shows an audience in the markets in question?

 

[davideduardo]

Are advertisers so stupid that they believe that such stations really give the shows an audience in the markets in question?

Since ad rates are based on actual audience delivery, the rate is in proportion to whatever audience each station has.

 

[TheBigA]

Are advertisers so stupid that they believe that such stations really give the shows an audience in the markets in question?

I think the example is a national buy, so they're just looking at the numbers, and percent of the national population reached. So specific market coverage isn't as big an issue. If it's a local buy, it probably is.

 

[OC3]

Get a life.

 

[davideduardo]

Get a life.

Is that comment addressed to any specific post, or are you just practicing misanthropy?

 

[Tom Wells]

It's WORCESTER, pronounced WOOS-ter. Anyways, WAAF-FM was licensed to Worcester and ID'd as Worcester/Boston. Presently, they are licensed to Westborough, MA. That's close to Exit 11A from I-90 (Massachusetts Turnpike).

But isn't the British Worcestershire (as in the sauce) pronounced exactly the same locally?

I prefer the Middle-Americanism of "What's-'is-here?"

Hamden is North Haven, greater Bridgeport/New London, etc... Connecticut is really about the size of a half dozen counties anywhere else
in the US, there are some really rich people between Danbury and Hamden...It's amazing to see such competition for their attention.

Marc B, we need some current local input!

 

[dumber than a box of hair]

But isn't the British Worcestershire (as in the sauce) pronounced exactly the same locally?

I lived in Worcester (the Massachusetts one) for 21 years. The British "Worcestershire" is pronounced WUS-ter-sheer.

As to the Massachusetts one, all the locals pronounce it WUS-tah.