JUST FOR FUN - WHICH COUNTRY STATIONS ARE (SUPER) USING FACEBOOK?

[Wabbit_Season]

Branching off from an earlier discussion, I got curious as to how the country stations in SC are using Facebook. Some interesting questions come up as you look at the numbers. Are the larger number of fans for a particular station due to signal strength? Ratings strength (cume)? Forward thinking PD's and GM's? Market size? Focusing strongly on the station website rather than FB? Other factors?

Hopefully, I didn't miss any stations licensed to the state. Here's what I found today:

Station calls/name - market - # of Facebook likes (or friends)

WKXC (Kicks 99) - Augusta GA (licensed to Aiken, SC) - 11,347
WCOS - Columbia - 6,758
WSSL (Whistle 100) - Greenville/Spartanburg - 6,680
WEGX (Eagle 92.9) - Florence - 5,863
WIWF (The Wolf) - Charleston - 5,749
WUBB (Bob 106.9) - Hilton Head - 5,021
WGTR (Gator 107.9) - Myrtle Beach - 2,737
WEZL (Weasel 103.5) - Charleston - 1,876
WESC - Greenville/Spartanburg - 1,456
WIOP (Kickin' Country) - Charleston - 1,083
WHLZ (Wheelz 100.5) - Florence - 424
WSCZ (Cat Country) - Columbia - 221
WYFF (The Coyote) - Myrtle Beach - 212

I apologize if I missed any. Some of the smaller stations (Apple Radio, I-107, etc) have little to no presence whatsoever on FB.

Thoughts?

 

[carolinaradio]

In Greenville, the argument for WSSL having so many more fans than WESC could be that the WSSL audience is more likely to embrace and utilize social media. 'ESC likely attracts more of an older audience that may not utilize social networking the way the younger Whistle audience does. And of course, WSSL normally has higher numbers.

IMO, this day in age, a strong presence radio on Facebook, Twitter, etc. is very important for radio.

 

[charlestondxman]

Where is Kickin' Country's Facebook at 95.9? I've been looking for it.

 

[radiolives]

Where is Kickin' Country's Facebook at 95.9? I've been looking for it.

Its on Facebook as www.facebook.com/kickin959 It was hard to find for me also so I just went straight to the Kickin 95.9 website.


As for why one stations Facebook has more likes then another is for how popular and well it does in the market. Also stations use their Facebook pages for contests and prizes. Some more then others.

For example take a look at Myrtle Beach and compare Gator 107.9 and Coyote 106.5, Gator's Facebook has a bunch more fans then Coyote. Couple reasons Gator has been here much longer, better sound, better following.

But you can't use that for Charleston to compare The Wolf and WEZL as WEZL has been in town much longer but The Wolf's Facebook has much more fans.

 

[Gatekeeper007]

This past weekend we (WLRE) covered live Lonestar BBQ's 9th annual Country and Bluegrass show on the radio and internet. One question we were asked many times by people there was are we on facebook which is a question I get alot lately. Yes I put up a page about a year ago but never did anything with it, guess it is time a change that.

 

[radiolives]

So the RIP 92.5 The Box facebook page has more fans then the two Kickin' facebook pages combined.

2,343 - R.I.P 92.5 facebook page

1,310 - both Kickin' facebook pages combined

 

[carolinaradio]

Kickin' is obviously not Facebook savvy. Instead of creating a new page for Kickin' 92.5, they could have just renamed the "Kickin959" page to "Kickin' 92.5." Very simple and they could have kept all of their fans instead of creating a new page ???

 

[radiolives]

True but wouldn't the link at the top still say facebook.com/kickin959 in it still instead of facebook/kickin925 ? I just think its werid how a new facebook page for the former format is more popular.

 

[vchimpanzee]

WWNU in Columbia got a lot of activity on their page, but not for the right reasons.