Yes, Bills ticket prices in Toronto are high especially from a Buffalo perspective. There appeared to be many empty seats for the Bills-Steelers pre-season game. Not a surprise, given that a reasonable seat for that game cost $250. In Buffalo, that same seat goes for about $70 for a season ticket holder. Give the Toronto Bills fans credit: No reason to spend that kind of cash for a pre-season game. Save it for the Bills-Dolphins regular season match-up in December.
The difference between Buffalo and Toronto is the level and number of corporate boxes and buy-in. The NFL is no longer a (common) fans' league. It matters less that Bills fans bought out home games 80 thousand strong in the 90s when there was a great product on the field or that 71 thousand fans packed The Ralph for home games last season. These days, it's all about corporations and box seats. Blame new-market economics, courtesy of Jerry Jones (Cowboys) and Dan Snyder (Redskins.)
Now then, about 590 The Fan. Good station. Very powerful. But it's Toronto, not Buffalo. It's the Leafs and Argos and Raptors, not the Sabres and the Bills. It doesn't have a Buffalo mentality (for better or worse, you make the call on that description.) It's really not a factor in the Buffalo market and this poster doesn't see it becoming one any time soon. Rogers may be a media magnate, but he doesn't have the key to Buffalo.
Finally, about WGR. Got a look at the complete Spring book about a week ago. WGR got spanked in its target demo, Men 25-54. There were dayparts where the Lake beat it and even an AC chick station had better shares. The saving grace was WGR had reasonable cume numbers, not great but not bad. Listeners were checking in, but not staying long enough to build share. WGR lives and dies by the Sabres. If any book is proof of this, Spring 08 is the one.
WGR management loves to trumpet how strong the station is because of its personality line-up, but the numbers clearly refute that assertion. If their personalities are as good as they say, those cume numbers should have turned into better share numbers. Didn't happen. The Sabres sucked, missed the playoffs and consequently, WGR had a lousy book in all dayparts. Frankly, it's no surprise. If anything, the Spring 08 book was a more realistic assessment of WGR than any of the Cinderella books it had courtesy of the Sabres, which pumped up the station's ratings.
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