And remember 111 Dorrance?
I still can't drive by 111 Dorrance without remembering that early-80s Outlet Broadcasting Camelot we were lucky-enough to be a part of. Now it's a college library. Third window to the left of the front entrance was my office.
I still think there was something creepy about that Matt Lauer guy.
But seriously...
NBC-TV was top-of-the-heap with hits like "Cheers" and "Hill Street Blues."
The newscast they now call "NBC10" was "NewsWatch;" already a local ratings juggernaut.
That was the second floor.
Our first-floor WSNE facility was possibly the best-equipped station I'd seen to that point.
The staff I inherited was GREAT, real people-people.
Our morning guy was John "Morgan-in-the-Morning" Morgan; now a star on the self-improvement circuit.
Middays? What a gent. The late Mike Sands. SWEET guy.
Afternoons: talented Jeff Shade, who went onto TV and New York.
Evenings: The man who made me change my name to Holland Cooke: the other Bob Hollands.
Imagine this? Overnights...LIVE, LOCAL DJ. Human being, in-the-studio; not voicetracked from elsewhere.
Patty Costa, a real cutie.
News Director Bill Thompson followed me to WTOP/Washington, and did mornings there 8 years.
(Before I kidnapped him to USA Today when I moved over there.)
OUR WEEKEND DJ Wally Bruckner just wrapped up 16 years on NBC4/Washington.
(You've seen him cover 16 Super Bowls and on Sports Machine.)
(He and his wife just opened a restaurant in Niantic, "La Belle Aurore.")
The assistant I shared with the General Manager was young Barbara Haynes, who went on to Sales.
But the real story @ 111 Dorrance was the third floor, Outlet Broadcasting corporate HQ.
The Home Office to radio and TV stations in:
Los Angeles
Washington DC
Detroit
Philadelphia
Orlando
Sacramento
Columbus
and several other real "comer" markets.
Dody Sinclair himself walked those halls, like royalty; and our CEO was Bruce Sundlun.
Company President David Henderson...what a mensch.
Renowned TV executive; and great to work for in radio.
GREAT smile. Died too young and suddenly.
Radio Group VP Dick Rakovan had been my GM at WPRO several years earlier.
There was a kind of broadcasting going on in that building that seems quaint now.
Downtown-studio, big show-bizzy building. LOCALLY-owned. Live programming all over the place.
Voices and faces walking around; VIPs every day; and a contagious buzz.
Now the owners are somewhere else, and too busy being-sold or buying-something.
No time to husband the engaging local SHOW that stations used to put on.
If you didn't listen later today, or tomorrow, you'd fear you were missing something.
The radio wasn't just a box.
Voices actually came on and said "HELLO!"
And when they left, they were allowed to say "GOODBYE."
HC
PD, WSNE 82-84
www.HollandCooke.com