I love that comment about concentrating on running KRBE into the ground. Nicely put! Adguy, I hadn't thought about it in that aspect. I believe what you say about the pie being to small to slice, with the regards to a business format. It is a very niche format. After all of this time, I would have suspected that KXYZ would have produced at least SOME numbers in the 12+, but has yet to crack into the rankings. It's unfortunate, because as you say, it is a quality format and their is a draw to it by many in the financial world.
Mediafrog is absolutely correct. The Movin' format is targeted towards the younger generation Hispanic female listener. It seems to be a growing trend in the industry now, and I would not be suprised to see more traditional Spanish language broadcasters turning to English language formats in the near future. Look at Border Media in San Antonio for a prime example.
Classic Hip-Hop, eh? Y'know, I don't really know if it would stand on it's own, but there sure are a lot of tunes from the 80's and 90's that remain popular today. I think it would be a great idea for an existing Rythymic such as The Box or Party to pick up for a weekly or even nightly set. Might have been good #2 choice for KROI had they not gone to Gospel. You never know, dj22, you may have just given a consultant or two an idea.