JYY/Mix... The Inevitable Has Happened

[TheGuyInTheRadio]

I've read everyone's opinion on the book...here is my spin.

Although I do, the average listener could CARE LESS about EOM placement. Scott Studios is no different than a hole in the wall to the average listener. They care about music and promotions...and maybe a personality here and there.

Saying that playing urban music in a "white-bread" market is a bad idea is a 1992 programming philosophy. Urban is huge in the 'burbs.

Mix is winning...no...crushing JYY for a few reasons

- More urban.
- More station-only promotions (better chance to win, you won't hear the exact same thing on 4 other cluster stations)
- Listeners cannot recite exactly what the jock will say at each break. (JYY, like all Nassau stations, is a liner-card based "read it and dont get cute" shop. Mix can be a little goofy onair)
- JYY lacks all spontaneity. It is a CHR that is scripted like an AC. Take callers. Take requests. Don't be afraid to push the envelope. They aren't even going near the envelope. They don't even own envelopes...

The only thing that JYY beats Mix on is a purely radio-geek standpoint. Imaging. JYY beats Mix readily in imaging. But Jenny, a 16 year old Junior in Concord, doesn't care about imaging.

When Mix can beat JYY with "Romeos Playhouse"...it is time for Nassau to throttle back on the "anal lever" and let them make it a TRUE CHR POWERHOUSE like they could easily do without restrictions.

My tips:

- More JYY-ONLY promotions. No more "Christmas Cash"...or if you do, at least name it something different than other stations in the cluster.
- Let the jocks be CHR jocks. Let them be goofy. Let them take callers...
- Solicit callers/listener participation. I have never seen a CHR where the average listener couldn't tell you the phone number of the station.
- Follow trends. Urban is in right now (although slowly dying out...you missed that train)...program accordingly. Avril Lavigne is LONG GONE.
- DUMP OPEN HOUSE PARTY SUNDAY. Mix and JYY play both days...get rid of ONE and see how the ratings change...two CHR's playing one show...makes NO SENSE. You have the money to throw around, Nassau (don't try to convince me otherwise...you've been axing people left and right, but not looking in the mirror for your mistakes). Hire a really bright, dying-to-get-his-onair-break weekender and you never know...you could take the lead back.

I've been trying to make these points for months now. Hopefully someone in Hooksett who can make a difference starts to make a difference...because the Nassau blade is SHARP, and they are swinging.<P ID="signature">______________
-TheGuy...InTheRadio</P>

 

[probuttonpusher]

Plus Jyy is trying to be a MACHESTER station not a lakes region station, and is failing in both markets.

Yes they do need personality, BAD!

But I dont think that jyy will ever beat mix, in this small market a local station will always do better. People are very loyal in this market and Fred Caruso has been there since dinos ruled the earth. Plus Heather Bishop has been there from like 8 years and Tim the afternoon guys been there on and off since he was born. Even the part timers have been there forever. People in this area dont like a lot of change and the high turn over at JYY will always bite them in the ass in the long run.

 

[mycents]

I think the only people in this market that are scratching their heads over this book are the suits over at Nassau HQ!

-More diaries were sent/returned north of Concord, painting a more accurate picture of the "Concord/LAKES REGION" area.

-This is small market territory here in rural New Hampshire. Service to the listeners is just as important as service to the advertisers. A listener that wants to make a request needs to here a person on the other end, not a busy signal because no jock is in the studio. Too many times and they'll switch the dial. Sure, a lot of the time it's a kid calling. But the point I'm trying to make is that kid has a parent. As parents know, the radio dial is often controlled by that kid. If the parent gets a diary, who's going to get that mark?

-Listeners do catch on eventually. How many stations in this market alone were all running the "cash cow" "grand a day" whatever contest? At least when the stations were seperately owned, Joe Schmo from Gilford had a chance to win, even if the prize was smaller.

Local, not corporate will win this small time market everytime!

 

[promorobot]

Re: JYY/Mix... dream on

> Plus Jyy is trying to be a MACHESTER station not a lakes
> region station, and is failing in both markets.

Failing in both markets??? BAHAHAHAHAHAHAHAHAH!!!!!

That's rich. One off book and their "failing!"
Here are the facts:

1) This is the first book since the Concord/LR market was created that Mix actually beat JYY 12+. This despite the fact that Mix covers a most of the C/LR metro, and JYY covers only about 25% of it. If Mix is so great, how come they couldn't beat JYY before?

2) Since Nassau took JYY over, they have enjoyed some of their best Manchester 12+ numbers ever, despite their positioning statement being "Concord's Hit Music Station". Please explain to me how being Concord's Hit Music Station is targeting Manchester?

Nassau may program JYY tighter than a gnat's ass, but please don't tell me that Mix's dollar-a-hollar cell phone remotes, and local-yokel jocks are why they are a "better" local station! Face it...Mix won the dairy lottery this time. Let's see if it's a trend before you declare victory for the Mighty Mix over JYY!

PTR

 

[probuttonpusher]

Re: JYY/Mix... dream on

so how are things working for nassau? I mean by the sounds of it your running the place over there.

1-jyy actually covers more of Concord then mix, and untill recently JYY made it known that they were in Concord,and everyonce in a while they traveled up 93 to the lakes. Now they dont. Noone I know has seen Jyy anywhere.

2-They are targeting Manchester because they want to seem BIGGER market then they realy are, this was definatly the case with the old programing dept of a few years ago.

3- Mix my be "local Yokals" but for the love of god this is NEW HAMPSHIRE, where do you think yokals live?!!!!!!!!!!!!!!!!





> > Plus Jyy is trying to be a MACHESTER station not a lakes
> > region station, and is failing in both markets.
>
> Failing in both markets??? BAHAHAHAHAHAHAHAHAH!!!!!
>
> That's rich. One off book and their "failing!"
> Here are the facts:
>
> 1) This is the first book since the Concord/LR market was
> created that Mix actually beat JYY 12+. This despite the
> fact that Mix covers a most of the C/LR metro, and JYY
> covers only about 25% of it. If Mix is so great, how come
> they couldn't beat JYY before?
>
> 2) Since Nassau took JYY over, they have enjoyed some of
> their best Manchester 12+ numbers ever, despite their
> positioning statement being "Concord's Hit Music Station".
> Please explain to me how being Concord's Hit Music Station
> is targeting Manchester?
>
> Nassau may program JYY tighter than a gnat's ass, but please
> don't tell me that Mix's dollar-a-hollar cell phone remotes,
> and local-yokel jocks are why they are a "better" local
> station! Face it...Mix won the dairy lottery this time.
> Let's see if it's a trend before you declare victory for the
> Mighty Mix over JYY!
>
> PTR
>

 

[argytunes]

> Local, not corporate will win this small time market
> everytime!

ABSOLUTELY!

But try telling this to "the suits" who only want a large return from their initial investment? True...a broadcast company or group has already shelled out plenty of cash to buy a cluster of radio stations, but do "the suits" HONESTLY THINK listeners will be loyal when they're 'force fed' a lot of crap? [All of us already know there's plenty of THAT spewing out of many radio stations right now].

When a station provides a program or service that relates to a listener that isn't strictly based on a desired demographic, its owner might be surprised by the length of time people will continue listening? When you 'force feed' a lousy local show complete with 'canned liners' and a cluster of terrible commercials...or a very bad syndicated program that can be obtained for the price of running a few national spots...a listener can make this sort of station disappear in less than 5 seconds!!!

HOW?

He (or she) can either switch to a competitor with a lot less clutter, or even easier, INSERT A FAVORITE CD to take the place of the poor programming that's being offered!

argytunes

 

[probuttonpusher]

> > Local, not corporate will win this small time market
> > everytime!
>
> ABSOLUTELY!
>
> But try telling this to "the suits" who only want a large
> return from their initial investment? True...a broadcast
> company or group has already shelled out plenty of cash to
> buy a cluster of radio stations, but do "the suits" HONESTLY
> THINK listeners will be loyal when they're 'force fed' a lot
> of crap? [All of us already know there's plenty of THAT
> spewing out of many radio stations right now].
>
> When a station provides a program or service that relates to
> a listener that isn't strictly based on a desired
> demographic, its owner might be surprised by the length of
> time people will continue listening? When you 'force feed' a
> lousy local show complete with 'canned liners' and a cluster
> of terrible commercials...or a very bad syndicated program
> that can be obtained for the price of running a few national
> spots...a listener can make this sort of station disappear
> in less than 5 seconds!!!
>
> HOW?
>
> He (or she) can either switch to a competitor with a lot
> less clutter, or even easier, INSERT A FAVORITE CD to take
> the place of the poor programming that's being offered!
>
> argytunes
>


AND LET US NOT FORGET XM and Sirus, we need to keep local stations LOCAL in order to compete with the many choices of comercial free radio and music out there!

 

[2longinbiz]

> > Local, not corporate will win this small time market
> > everytime!
>
> ABSOLUTELY!

Bull. Check the Concord/LR's numbers for Fall 05. The top 4 stations in the market are corporate-owned...GIR, HOM, LNH and OKQ in that order. You can remove your foot from your mouth now.


>
> But try telling this to "the suits" who only want a large
> return from their initial investment? True...a broadcast
> company or group has already shelled out plenty of cash to
> buy a cluster of radio stations, but do "the suits" HONESTLY
> THINK listeners will be loyal when they're 'force fed' a lot
> of crap? [All of us already know there's plenty of THAT
> spewing out of many radio stations right now].
>
> When a station provides a program or service that relates to
> a listener that isn't strictly based on a desired
> demographic, its owner might be surprised by the length of
> time people will continue listening? When you 'force feed' a
> lousy local show complete with 'canned liners' and a cluster
> of terrible commercials...or a very bad syndicated program
> that can be obtained for the price of running a few national
> spots...a listener can make this sort of station disappear
> in less than 5 seconds!!!
>
> HOW?
>
> He (or she) can either switch to a competitor with a lot
> less clutter, or even easier, INSERT A FAVORITE CD to take
> the place of the poor programming that's being offered!
>
> argytunes
>

 

[Oldbones]

Re: JYY/Mix... dream on

>
> 1-jyy actually covers more of Concord then mix, and untill
> recently JYY made it known that they were in Concord,and
> everyonce in a while they traveled up 93 to the lakes. Now
> they dont. Noone I know has seen Jyy anywhere.
>
> 2-They are targeting Manchester because they want to seem
> BIGGER market then they realy are, this was definatly the
> case with the old programing dept of a few years ago.

I don't ever remember JYY paying the much attention to the Lakes region...even way back when they were Joy 105. If indeed Mix beat JYY (I haven't seen the actual #s), it could be just diary distribution. As Promorobot pointed out, bad-sounding remote broadcasts from used car lots & thrift store grand openings does not make for great radio.


>
> 3- Mix my be "local Yokals" but for the love of god this is
> NEW HAMPSHIRE, where do you think yokals
> live?!!!!!!!!!!!!!!!!
>

Hate to break it to ya, but we're not "Cow Hampshire" anymore. Most houses even have inside "facilities" these days! Golly!

 

[Oldbones]

> AND LET US NOT FORGET XM and Sirus, we need to keep local
> stations LOCAL in order to compete with the many choices of
> comercial free radio and music out there!
>

Nice mantra, but not in step with reality. If listeners really wanted "LOCAL", why would anyone ever listen to webcasts, satellite radio or Ipods? The fact that many listeners choose those sources tells me "local" is over-rated.

 

[argytunes]

> > > Local, not corporate will win this small time market
> > > everytime!
> >
> > ABSOLUTELY!
>
> Bull. Check the Concord/LR's numbers for Fall 05. The top 4
> stations in the market are corporate-owned...GIR, HOM, LNH
> and OKQ in that order. You can remove your foot from your
> mouth now.

DOES CONCORD REPRESENT "ALL RADIO MARKETS" OR HAVE I MISSED SOMETHING HERE?
>
>
> >
> > But try telling this to "the suits" who only want a large
> > return from their initial investment? True...a broadcast
> > company or group has already shelled out plenty of cash to
>
> > buy a cluster of radio stations, but do "the suits"
> HONESTLY
> > THINK listeners will be loyal when they're 'force fed' a
> lot
> > of crap? [All of us already know there's plenty of THAT
> > spewing out of many radio stations right now].
> >
> > When a station provides a program or service that relates
> to
> > a listener that isn't strictly based on a desired
> > demographic, its owner might be surprised by the length of
>
> > time people will continue listening? When you 'force feed'
> a
> > lousy local show complete with 'canned liners' and a
> cluster
> > of terrible commercials...or a very bad syndicated program
>
> > that can be obtained for the price of running a few
> national
> > spots...a listener can make this sort of station disappear
>
> > in less than 5 seconds!!!
> >
> > HOW?
> >
> > He (or she) can either switch to a competitor with a lot
> > less clutter, or even easier, INSERT A FAVORITE CD to take
>
> > the place of the poor programming that's being offered!
> >
> > argytunes
> >
>

 

[argytunes]

> > AND LET US NOT FORGET XM and Sirus, we need to keep local
> > stations LOCAL in order to compete with the many choices
> of
> > comercial free radio and music out there!
> >
>
> Nice mantra, but not in step with reality. If listeners
> really wanted "LOCAL", why would anyone ever listen to
> webcasts, satellite radio or Ipods? The fact that many
> listeners choose those sources tells me "local" is
> over-rated.


Two reasons: LOCAL NEWS & RELATABILITY TO THE AREA (AND PEOPLE) THE BROADCAST IS INTENDED FOR?

You might feel that "local" is overrated....but just out of curiosity, are most of the advertisers who buy time on your radio station...."LOCAL" or "NATIONAL?" Please don't say 50/50...because there's usually a majority of one over the other.

argytunes

 

[valhallafred]

> > > AND LET US NOT FORGET XM and Sirus, we need to keep
> local
> > > stations LOCAL in order to compete with the many choices
>
> > of
> > > comercial free radio and music out there!
> > >
> >
> > Nice mantra, but not in step with reality. If listeners
> > really wanted "LOCAL", why would anyone ever listen to
> > webcasts, satellite radio or Ipods? The fact that many
> > listeners choose those sources tells me "local" is
> > over-rated.
>
>
> Two reasons: LOCAL NEWS & RELATABILITY TO THE AREA (AND
> PEOPLE) THE BROADCAST IS INTENDED FOR?
>
> You might feel that "local" is overrated....but just out of
> curiosity, are most of the advertisers who buy time on your
> radio station...."LOCAL" or "NATIONAL?" Please don't say
> 50/50...because there's usually a majority of one over the
> other.
>
> argytunes
>
Plus, most webcast listening is someone at work listening to the "local" stations,if they've bothered to keep up with the times and stream online. Since when do Nassau stations not do cheesey car remotes? Other than most weekends I guess they don't do many. It's funny to hear someone defend Nassau and claim that another station is "dollar a holler" when Nassau's reps subscribe to the "lower your pants when you enter the door" theory.

 

[argytunes]

>
> > You might feel that "local" is overrated....but just out
> of
> > curiosity, are most of the advertisers who buy time on
> your
> > radio station...."LOCAL" or "NATIONAL?" Please don't say
> > 50/50...because there's usually a majority of one over the
>
> > other.
> >
> > argytunes
> >
> Plus, most webcast listening is someone at work listening to
> the "local" stations,if they've bothered to keep up with the
> times and stream online. Since when do Nassau stations not
> do cheesey car remotes? Other than most weekends I guess
> they don't do many. It's funny to hear someone defend
> Nassau and claim that another station is "dollar a holler"
> when Nassau's reps subscribe to the "lower your pants when
> you enter the door" theory.

I wish they gave "radio board awards" for the above paragraph.

argytunes

 

[promorobot]

Re: JYY/Mix... dream on

> so how are things working for nassau? I mean by the sounds
> of it your running the place over there.

Sorry, I don't work for Nassau, but I'd bet a dozen doughnuts you work for Jeff Fisher...heck, you may even be Jeff!!!

> 1-jyy actually covers more of Concord then mix, and until
> recently JYY made it known that they were in Concord,and
> everyonce in a while they traveled up 93 to the lakes. Now
> they dont. Noone I know has seen Jyy anywhere.

Concord city, yes. But the "Concord Metro" starts in Concord, goes up through the Lakes Region, and ends in the Mt. Washington Valley! How the market was artificially assembled by Nassau is for another post. The fact is that Mix covers The Lakes Region and Concord quite well...2 out of 3 regions...while JYY only covers Merrimack County, abut 25% of the metro. Hence, Mix has the coverage advantage. Look it up.

As for not seeing them, Nassau discourages doing remotes. Say what you will, but they actually give programming some power over sales! You'll never see them doing a 3-hour remote over a cell phone like...well, you know who.

> 2-They are targeting Manchester because they want to seem
> BIGGER market then they realy are, this was definatly the
> case with the old programing dept of a few years ago.

Again...how does calling yourself "Concord's Hit Music Station" target Manchester??? Back when they were "NH's Hottest Hits" then yes, they were trying to be regional. But under Nassau, they are Concord, Concord, Concord!!

> 3- Mix my be "local Yokals" but for the love of god this is
> NEW HAMPSHIRE, where do you think yokals
> live?!!!!!!!!!!!!!!!!

Bad radio is bad radio. You can call it local, but it's still bad.

I'm surprised you didn't challenge my other points about how Mix hasn't been able to beat JYY until now, despite having a huge advantage in Metro coverage? Or were you and the rest of your co-workers at North East too busy dancing on JYY's grave?

PTR


>
>
> > > Plus Jyy is trying to be a MACHESTER station not a lakes
>
> > > region station, and is failing in both markets.
> >
> > Failing in both markets??? BAHAHAHAHAHAHAHAHAH!!!!!
> >
> > That's rich. One off book and their "failing!"
> > Here are the facts:
> >
> > 1) This is the first book since the Concord/LR market was
> > created that Mix actually beat JYY 12+. This despite the
> > fact that Mix covers a most of the C/LR metro, and JYY
> > covers only about 25% of it. If Mix is so great, how come
>
> > they couldn't beat JYY before?
> >
> > 2) Since Nassau took JYY over, they have enjoyed some of
> > their best Manchester 12+ numbers ever, despite their
> > positioning statement being "Concord's Hit Music Station".
>
> > Please explain to me how being Concord's Hit Music Station
>
> > is targeting Manchester?
> >
> > Nassau may program JYY tighter than a gnat's ass, but
> please
> > don't tell me that Mix's dollar-a-hollar cell phone
> remotes,
> > and local-yokel jocks are why they are a "better" local
> > station! Face it...Mix won the dairy lottery this time.
> > Let's see if it's a trend before you declare victory for
> the
> > Mighty Mix over JYY!
> >
> > PTR
> >
>

 

[promorobot]

> >
> > > You might feel that "local" is overrated....but just out
>
> > of
> > > curiosity, are most of the advertisers who buy time on
> > your
> > > radio station...."LOCAL" or "NATIONAL?" Please don't
> say
> > > 50/50...because there's usually a majority of one over
> the
> >
> > > other.
> > >
> > > argytunes
> > >
> > Plus, most webcast listening is someone at work listening
> to
> > the "local" stations,if they've bothered to keep up with
> the
> > times and stream online. Since when do Nassau stations
> not
> > do cheesey car remotes? Other than most weekends I guess
> > they don't do many. It's funny to hear someone defend
> > Nassau and claim that another station is "dollar a holler"
>
> > when Nassau's reps subscribe to the "lower your pants when
>
> > you enter the door" theory.
>
> I wish they gave "radio board awards" for the above
> paragraph.
>
> argytunes


Does Jeff Fisher know you giys are spending all your time on this chat board when you should be working? Even though he's in Florida, don't take advantage of the guy.

PTR

 

[probuttonpusher]

>
> >
>
>
>
> Does Jeff Fisher know you giys are spending all your time on
> this chat board when you should be working? Even though
> he's in Florida, don't take advantage of the guy.
>
> PTR
>


How do you know we arnt disgruntaled Nassau employees who are just getting done recording our shows for all our stations for the week?

 

[mycents]

If you'd take the time to read the topic of this post..."JYY/Mix" you'll realize that I was commenting on the difference between JYY and Mix. Jyy (Nassau - Corporate) and Mix (Northeast - Local) What a novel idea...

 

[AJDukette]

Wow...I find it quite entertaining to see all of these posts about my station!! I'm a little disappointed though that I'm the only one posting with my real name.
I won't get too deep into this pissing match, although I would like to point out that this whole thread is based on 12+ numbers. I can't talk about specific Arbitron numbers here, but I can say that with our target demo, 18-34 females, we are crushing the competition, despite the fact that our signal barely reaches into Laconia.

AJ Dukette
Program Director WJYY


> >
> > >
> >
> >
> >
> > Does Jeff Fisher know you giys are spending all your time
> on
> > this chat board when you should be working? Even though
> > he's in Florida, don't take advantage of the guy.
> >
> > PTR
> >
>
>
> How do you know we arnt disgruntaled Nassau employees who
> are just getting done recording our shows for all our
> stations for the week?
>

 

[djjim6629]

> It's funny to hear someone defend
> Nassau and claim that another station is "dollar a holler"
> when Nassau's reps subscribe to the "lower your pants when
> you enter the door" theory.

Last I knew JYY was doing remotes via cell phone from places like Grappone. Do they no longer do remotes?
>