I have noticed that 105.5 JYY now refers to themselves as NH's #1 Hit Music Station. Has anyone else noticed this? Why'd they do it?
argytunes said:One question: "DOES JYY'S ON-AIR PRODUCT MATCH ITS PROMOTIONAL HYPE?" ???
argytunes
newhampshiredude said:I have noticed that 105.5 JYY now refers to themselves as NH's #1 Hit Music Station. Has anyone else noticed this? Why'd they do it?
BenKarlow said:newhampshiredude said:I have noticed that 105.5 JYY now refers to themselves as NH's #1 Hit Music Station. Has anyone else noticed this? Why'd they do it?
Nassau has a mandated formula for most of their stations: "(City/State)'s #1 for (insert format here). When in doubt for a location positioner, cook up something dopey like "The Valley's #1 for Classic Rock" (WHDQ). What valley? Upper Valley? Lower Valley? Precision Valley? Pioneer Valley? Dave Valle?
The longer the positioner, the less the jock has to talk. Everybody wins!