Butting in from Buffalo and readily admitting that I'm not much more than an observer of trends, especially as they relate to a market like Charlotte. It could be that K-104.7 won't go through a format change, but instead will "limp along" staff-less on voice tracks, sweepers and bumpers.
Sports may be an option, as it is relatively cheap to do and there is a multitude of syndicated sports talk shows from which to choose. The downside is, especially in markets as large as Charlotte, any really good sports station MUST have a major sports franchise and franchise rights ain't cheap.
The upside is NASCAR, which is a progressive entity and always looking for the next hottest medium to which they can attach their very successful trailer. As I said, I'm just an observer (a guy who paints houses and puts up drywall, fer cryin' out loud) and it's more than likely NASCAR is solidly embedded in a very successful radio group.
Overall, it's easier to run a music format, especially on an FM in a successful cluster owned by the likes of CBS: Three hudred seventy two well-tested titles loaded into a server and running hands free, 24-7. It's a solution I'm not particularly fond of, given that I feel live, local jocks always perform better than Otto Mation. Still, the question is, what format?
Thanks for reading. Now I'm going out to shovel some snow. Yeah, I'm kidding.
