How about WNED 1520? A noncomm wouldn't be considered competition for WBEN.
How much lower can the ratings go at 1520?
How much lower can the ratings go at 1520?
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K-Big Idea?
- Thread starter Mike Sheridan
- Start date
B
Bob1370
Guest
A well prorgammed noncomm news/talker on the AM band can become a significant challenger to the commercial N/T stations in a market, if it gives people a full service mix of national and locally oriented programming. We're talking up to 3 shares in the 12+ books or higher, and big jumps in cume to match. This already happens frequently in Rochester, and the AM noncomm N/T station in NYC also draws significant numbers.
That's why Entercom would never sell KB to WNED at any price to allow them to do the same thing and cut into WBEN's dominant position in Buffalo. If a 5-kW DA-N noncomm newser can pull a 3 share in Rochester and frequently register as the second-ranked AM in the market, imagine what a 50 kW station with blanket blowtorch coverage would do in a similar-sized market like Buffalo. I'm sure Entercom knows and that's why they'll never let it come to pass...they don't want to create a challenger to WBEN that might rival or surpass the battle WGR gave them 15 years ago.
That's why Entercom would never sell KB to WNED at any price to allow them to do the same thing and cut into WBEN's dominant position in Buffalo. If a 5-kW DA-N noncomm newser can pull a 3 share in Rochester and frequently register as the second-ranked AM in the market, imagine what a 50 kW station with blanket blowtorch coverage would do in a similar-sized market like Buffalo. I'm sure Entercom knows and that's why they'll never let it come to pass...they don't want to create a challenger to WBEN that might rival or surpass the battle WGR gave them 15 years ago.
A
alw
Guest
Mike Sheridan said:
Mike:
You are under the mistaken impression that 1520, in fact, presently would take a hit in the numbers it it went "public".
Not so, WNED-AM.....which is not designed to scoop in huge ratings (we can have a discussion about that at a later date) is consistantly doing better than "The Left Channel" and "The Voice Of Reason", for that matter.
By the way, Buffalo is a suprisingly strong public broadcasting market, able to support 3 radio stations without a problem.
Allan you and Bob misunderstood my post. I was not implying that WNED doesn't have listeners just that they do not compete for market share with the commercial stations. Arbitron doesn't put them in the same listing (I think Birch did).
Just think what WNED could do with 50KW. It's the best use I can think of. It certainly would give a lot of class to the frequency.
MikeM
Just think what WNED could do with 50KW. It's the best use I can think of. It certainly would give a lot of class to the frequency.
MikeM
A
alw
Guest
Mike Sheridan said:
Ratings Correction
Mr. Smith:
According to Arbitron the last time WXXI-AM was even close to a 3 share was back in 2004 ( 3.4), which I believe it was either the winter or spring book. I do know for a fact that the following Arbitron showed your station suffering a major audience decline and that (as of the last book) WXXI-AM had 2.4 share; with a 7 TSL. As for your statement that WXXI is the second-ranked AM station in Rochester, I'm afraid that is misleading. If you look at the ratings Legends 990 AM has more listeners than WXXI-AM.
Bob1370 said:
Mr. Smith:
According to Arbitron the last time WXXI-AM was even close to a 3 share was back in 2004 ( 3.4), which I believe it was either the winter or spring book. I do know for a fact that the following Arbitron showed your station suffering a major audience decline and that (as of the last book) WXXI-AM had 2.4 share; with a 7 TSL. As for your statement that WXXI is the second-ranked AM station in Rochester, I'm afraid that is misleading. If you look at the ratings Legends 990 AM has more listeners than WXXI-AM.
This may be one of the issues that sticks in the collective craw of posters who take exception to WBEN being as highly rated as it is, most likely due to the fact that WBEN is the ONLY commercial news-talk station in the market. Critics understandably see WBEN victorious by default, having no commercial competition. Fine as WNED-AM and WBFO may be, the programming on these two NPR affiliates is not designed to counter WBEN's plebeian, yet successful, programming.[/MR]
WBEN is winning in the Fall book thus far because it provided something most other stations could or did not. First, it was ON THE AIR. Second, it informed listeners as to what was being done and kept them in touch with congressmen and community officials. Third, it gave listeners an opportunity to talk back. I'm not particularly fond of WBEN, but they deserve applause for doing a job better than any other radio station during the October storm.
You'd think the FM jukeboxes would come to their senses and understand that even the most music intense listeners want to know what's going on in the world. A 60 second update each hour wouldn't hurt... hmm, then again, why run 60 seconds of news when you can run 60 seconds of commercials. What am I thinking!!??
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You'd think the FM jukeboxes would come to their senses and understand that even the most music intense listeners want to know what's going on in the world. A 60 second update each hour wouldn't hurt... hmm, then again, why run 60 seconds of news when you can run 60 seconds of commercials. What am I thinking!!??
-9-
No News Not Good News
WBEN got fat on the October storm according to the October trend. Star also benefitted, simply because they didn't lose listeners in October. They were on the air, and had some news thanks to WBEN.
97-Rock also held their own. They were on the air, and responded to the storm with extended information segments. WYRK also held steady.
WHTT and WEDG were out of business for at least the beginning of the storm, and the numbers suffered. WJYE and WBLK got hammered even worse - and they were on the air. Too bad there's no news department in the Rand building, and not enough flexibility to allow them to break away from regular programming.
WBEN's numbers started to subside in November, but the massive head start they got in October should hold them through the entire book. With Christmas music skewing the last half of the book, programmers will have to wait until the Spring book to have a clue as to what's really going on.
WBEN got fat on the October storm according to the October trend. Star also benefitted, simply because they didn't lose listeners in October. They were on the air, and had some news thanks to WBEN.
97-Rock also held their own. They were on the air, and responded to the storm with extended information segments. WYRK also held steady.
WHTT and WEDG were out of business for at least the beginning of the storm, and the numbers suffered. WJYE and WBLK got hammered even worse - and they were on the air. Too bad there's no news department in the Rand building, and not enough flexibility to allow them to break away from regular programming.
WBEN's numbers started to subside in November, but the massive head start they got in October should hold them through the entire book. With Christmas music skewing the last half of the book, programmers will have to wait until the Spring book to have a clue as to what's really going on.
Re: No News Not Good News
Your point about the Spring book being the true barometer for the market is right on... unless there's some freak snow storm in May or the Sabres win the Stanley Cup (hey, it COULD happen.) Then all bets are off... again!
From what I've been told, WBEN is a runaway train so far this rating period... and so much that it could have a lousy third month and STILL walk away as the market leader. Greg Reid must be livin' right or he has a rabit's foot in his right pocket and a horseshoe in his tochis.
It's going to be very interesting to see what becomes of WJYE and WHTT, which seem to be neck and neck in the AC race. Can Buffalo can support three AC stations, no matter how distinctively different they may be? Would it be any surprise to find that CHWO 740 is benefitting from the demise of WECK's standards format and WHTT dropping all 50's and early 60's and adding more music from the 70's, 80's and 90's.[/R]
ChiefRoxalot said:
Your point about the Spring book being the true barometer for the market is right on... unless there's some freak snow storm in May or the Sabres win the Stanley Cup (hey, it COULD happen.) Then all bets are off... again!
From what I've been told, WBEN is a runaway train so far this rating period... and so much that it could have a lousy third month and STILL walk away as the market leader. Greg Reid must be livin' right or he has a rabit's foot in his right pocket and a horseshoe in his tochis.
It's going to be very interesting to see what becomes of WJYE and WHTT, which seem to be neck and neck in the AC race. Can Buffalo can support three AC stations, no matter how distinctively different they may be? Would it be any surprise to find that CHWO 740 is benefitting from the demise of WECK's standards format and WHTT dropping all 50's and early 60's and adding more music from the 70's, 80's and 90's.[/R]
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