K-Earth #1 in LA

[LKellerIII]

Nobody else has stepped up to the plate, so I feel obligated to do it. KRTH is currently rated #1 in LA in the "beauty contest" 12+ ratings. According to a poster on the LA board, they are currently #5 in the 25-54 demo.

In New York, CBS-FM is currently #2 in the 12+ ratings, right after "Lite-FM," a KOIT-like station owned by Clear Channel. Don't know what their 25-54 is.

Soooo...Classic Hits stations owned by CBS seem to be doing just fine in the nation's 2 largest markets. Without intending to re-open the old threads about pathetic old KFRC, I wonder if this means a Classic Hits format would work here? Of course, we now have The Band mining the same territory...sort of.

 

[BossRadioDJ]

...But are they (K-Earth 101 and WCBS-FM) billing anything? Are advertisers buying spots?

If the advertisers ain't buying on Classic Hits stations, then ratings don't matter one iota.

Right?

 

[airpab]

BossRadioDJ- Couldn't find the link to the billing figures, but I recently read them and remember seeing that they are billing nicely!

KRTH bills huge. WCBS bills huge. KOOL/PHX bills huge. The Walrus/San Diego came out of the woodwork and in a short time, is billing nicely! And the list goes on....KONO/San Antonio, Q105 Tampa, etc, etc.

Lkeller-

I absolutely think and have said that a good Classic Hits station would thrive in the Bay. The Band is a joke...Playing retread, "heard-it-a-million-times" songs....Boring! They got a "curiosity" bump in the ratings and now they are right where they will stay!

It doesn't make sense for the #4 Market to not hear the stuff you can hear on KRTH and others??

Hopefully, someone will come in and do the format right!

 

[davideduardo]

KRTH bills huge.

While KRTH, like all classic hits stations, is looking much better in the PPM than in the diary, KRTH is not billing like sister stations KROQ and KCBS-FM. And that's because the demos lean old. But the recent increases will bring it up in billing rank.

WCBS bills huge.

Same issue as LA... leans old, less attractive than other formats. Still, it will definitely bill better comparitively given recent increases in ratings.

KOOL/PHX bills huge.

This is one station that has been a major player for decades, and has established relationships. While it began to erode severely a few years ago, Kris Abrams has made a classic hits station out of this long-time oldies franchise and KOOL is going to continue based on ratings and heritige with advertisers who are comfortable with it.

What really happened in some markets is as simple as a failure to recognize the need to move to 70's based classic hits and abandon the "oldies" 60's image and music almost entirely. At the same time, a revision of the programming concept of "recreating" the 60's and 70's top 40 sound needs to be done... classic hits seems to thrive on a dose of the feel of the era but a greater relevance to today... and, yeah, why wouldn't that work on a good facilty in the Bay Area?

 

[SFStatic]

It was done here, only too soon....Big 98.1, the Biggest Hits of the 70's all the time. (Later, 70's & 80's in the slogan, but always played music from 68-84.)

 

[LKellerIII]

BossRadioDJ- Couldn't find the link to the billing figures, but I recently read them and remember seeing that they are billing nicely!

KRTH bills huge. WCBS bills huge. KOOL/PHX bills huge. The Walrus/San Diego came out of the woodwork and in a short time, is billing nicely! And the list goes on....KONO/San Antonio, Q105 Tampa, etc, etc.

Lkeller-

I absolutely think and have said that a good Classic Hits station would thrive in the Bay. The Band is a joke...Playing retread, "heard-it-a-million-times" songs....Boring! They got a "curiosity" bump in the ratings and now they are right where they will stay!

It doesn't make sense for the #4 Market to not hear the stuff you can hear on KRTH and others??

Hopefully, someone will come in and do the format right!

Yes - my impression is that KRTH and CBS-FM are billing just fine. David Eduardo (naturally) has pointed out on the LA board that their billing is lower than CHR stations, including the once invincible KIIS-FM and and CBS's new AMP-FM. He's also pointed out that CBS's Jack-FM has broader appeal (mixing classic hits with more recent music) for advertisers. But you can only have so many CHR and Jack stations in a large market, right?

 

[davideduardo]

Yes - my impression is that KRTH and CBS-FM are billing just fine. David Eduardo (naturally) has pointed out on the LA board that their billing is lower than CHR stations, including the once invincible KIIS-FM and and CBS's new AMP-FM. He's also pointed out that CBS's Jack-FM has broader appeal (mixing classic hits with more recent music) for advertisers. But you can only have so many CHR and Jack stations in a large market, right?

A little clarification....

CHR KIIS is the market's leading biller. Amp is too new to be fully capitalizing on its very impressive numbers.

KROQ and Jack are the billing leaders at CBS in LA, with Jack's and KROQ's impressive top 5 25-54 and 18-49 performances being responsible. Amp, which is also top 5, should catch up soon. KRTH is quite a ways behind, since, although it has great 12+ numbers, much of the audience is in the valueless 55+ demo. It's 25-54 rank is still good, but not like the other stations... and in 18-49, it is much further down.

What Jack, Amp and KROQ have in common is a much younger core demo.