K-EARTH 101 has entered the 90's!

[oldies76]

Update KRTH has included
No Doubt- Its My Life
But that song came out in 2003.

They added that one late last year sometime, but do check out their 90's at 9. Interestingly, except for 1991's "Black or White", none of the 90's at 9 selections have yet to repeat themselves, in just over one month's time, which indicates how many good songs the 90's have to offer. That New Radicals song is just one great example of how the 90's can seriously appeal on KRTH. Now if I can just get them to play "Don't Walk Away" by Jade from 1993, that would be sweet!

 

[Groove1670]

I can see KRTH playing: "Cake By The Ocean", "Stressed Out", "Sorry", "Love Yourself", "Hello" or "Hotline Bling" in 20 some years, but "Work" or "Panda"....no thanks. Much of today's music is appealing in nature, but some of it is awful.

True, but there was also awful music in every other decade too. (without mentioning titles).

 

[johndavis]

What hurt pop radio in the 90's was blend of Alternative, new jack swing, and weak ballards (Michael Bolton for example). It was a train wreck.

The early 90's were wretched years for pop music, which is why so many CHRs bailed on the format at the time.

The parents didn't want to hear rap. The kids didn't want to hear Michael Bolton. You ended up with a station that neither faction really wanted to listen to.

Today it's easier for a CHR to build an audience of mothers and daughters because there are plenty of titles where their tastes overlap. The only real difference between Hot AC and CHR anymore is how far back the gold category goes.

25 years ago you marketed AC radio as something that won't offend your ears. Today you'd offend the audience by pandering to them that way, and only contemporary Christian seems to hammer the "safe to listen to" aspect with any regularity. (Although I still bristle every time I hear an AC promote that "we play today's songs to keep you up to date." You might as well just tell me that I'm old.)

 

[Groove1670]

The early 90's were wretched years for pop music, which is why so many CHRs bailed on the format at the time.

The parents didn't want to hear rap. The kids didn't want to hear Michael Bolton. You ended up with a station that neither faction really wanted to listen to.

Today it's easier for a CHR to build an audience of mothers and daughters because there are plenty of titles where their tastes overlap. The only real difference between Hot AC and CHR anymore is how far back the gold category goes.

25 years ago you marketed AC radio as something that won't offend your ears. Today you'd offend the audience by pandering to them that way, and only contemporary Christian seems to hammer the "safe to listen to" aspect with any regularity. (Although I still bristle every time I hear an AC promote that "we play today's songs to keep you up to date." You might as well just tell me that I'm old.)

CHR is at a good point now. HOT AC shuns anything that is heavily guitar driven, or any hard crossover rap from the CHR chart. The gold criteria varies from station to station.

 

[jasonharper2013]

They Just a Hootie and The Blowfish "Only Wanna Be With You"

 

[oldies76]

They Just a Hootie and The Blowfish "Only Wanna Be With You"

Yup! The othertwo songs from the 90's played tonight were "Just a Girl" - No Doubt and "Waterfalls" - TLC. It just seems odd that KRTH is really spinning these tunes, but it was a matter of time, I suppose. It won't be long til they have an all 90's weekend.

 

[Y2kTheNewOldies]

Yup! The othertwo songs from the 90's played tonight were "Just a Girl" - No Doubt and "Waterfalls" - TLC. It just seems odd that KRTH is really spinning these tunes, but it was a matter of time, I suppose. It won't be long til they have an all 90's weekend.

Hey KRTH has to play songs from the 1990's. The 50's and 60's songs ain't viable anymore. Even other oldies stations in other parts of the country have to play from the 1990's playlist from V101 Classic R&B/ Hip Hop in Sacramento to WCBS 101 in New York. To q102 in San Francisco classic Hip hop. Basically K-Earth would have base their playlists to matchup with what hot ac stations like Alice 97.3 and others have aired for the past two decades and a mix of CHR from the 1990's that aired on KIIS.

But if you look at KYNO Fresno they somehow managed to keep some of Krth/ KHJ jingles from the drake era and they somehow managed to play 1950's-1960's playlists. I don't know how that's viable in 2016 though.

 

[oldies76]

But if you look at KYNO Fresno they somehow managed to keep some of Krth/ KHJ jingles from the drake era and they somehow managed to play 1950's-1960's playlists. I don't know how that's viable in 2016 though.

Honestly, I believe there is still demand for that music, especially in the smaller markets. It's rock and roll....just older rock and roll. Mainly 65+ would listen, but who's to say, they can't hear the music they grew up with also? In 2016, it's awesome that some stations will do this for their listeners and they know that there's a field of listeners that will tune in, without the nuisance of music from another era, they dislike. These stations are meant for 55+, unlike a K-Earth. Small market radio.....they just keep on chuggin away!! And there's nothing wrong with that.

 

[wxman1976]

Yes but the original song came out in the 80's (and was popular on MTV), and everybody knows Gwen Stephani right now (and likes her) with her connection to the voice, and dating Blake Shelton.

This song tests well on AC, HOT AC and now Classic Hits.

Plus, you throw in the fact that No Doubt is from Orange County and they do particularly well in SoCal. 20 years later, "Don't Speak" still gets the occasional gold spin on KIIS. Heard it last week.

 

[LKellerIII]

Honestly, I believe there is still demand for that music, especially in the smaller markets. It's rock and roll....just older rock and roll. Mainly 65+ would listen, but who's to say, they can't hear the music they grew up with also? In 2016, it's awesome that some stations will do this for their listeners and they know that there's a field of listeners that will tune in, without the nuisance of music from another era, they dislike. These stations are meant for 55+, unlike a K-Earth. Small market radio.....they just keep on chuggin away!! And there's nothing wrong with that.

I'm a baby-boomer, so I'm probably biased. But I think there is some justification for considering mid 60s-mid 70s rock and pop some of the best music in history - at least so far. These hits still permeate commercials and movie soundtracks, though perhaps less so that a decade ago. I'm constantly surprised that young adults my daughter's age (21) know the lyrics of so many songs that predated their birth. When I was 21, I couldn't have sung along with songs from the 30s and 40s - though I'm sure I knew a few 50s-60s Sinatra hits.

I also get that 60s-70s Oldies are no longer viable as a terrestrial radio format. But this music is hardly going away. Between downloads, streaming services, and satellite radio - the music is still easily available. And without the mind-numbing puny playlist repetition of FM radio. I can live with that.

 

[30james]

Update KRTH has included
No Doubt- Its My Life
But that song came out in 2003.

KRTH 101 is trying to get some of the millennial/Generation Y and Generation X in Mind. Woah they have songs that would have fit on Hot AC stations within the past two decades.

They played Brittney Spears
Hit me baby 1 more time
And color me badd this week.
We are getting some true pop hits of the late 90's. I highly doubt they will add Shania Twain or Faith hill like KOLA FM has from the late 90's.

 

[Y2kTheNewOldies]

They played Brittney Spears
Hit me baby 1 more time
And color me badd this week.
We are getting some true pop hits of the late 90's. I highly doubt they will add Shania Twain or Faith hill like KOLA FM has from the late 90's.

OK Spears have to be included in the Oldies Playlists. Its not our liking but thats what the LA audience want for Oldies that resemble parts of the CHR and Hot AC formats of the past two decades.

 

[Y2kTheNewOldies]

http://www.khjradio.com/

Well 93KHJ (American Samoa) is Airing some Katy Perry and Taylor Swift for now. We have to wait another decade before these people are declared oldies according to experts.

https://www.youtube.com/watch?v=M2VBmHOYpV8 and this song is used on 93KHJ Samoa and that song fits with the oldies classic hits format.

http://www.khjradio.com/recent_songs.html

 

[oldies76]

I'm a baby-boomer, so I'm probably biased. But I think there is some justification for considering mid 60s-mid 70s rock and pop some of the best music in history - at least so far. These hits still permeate commercials and movie soundtracks, though perhaps less so that a decade ago. I'm constantly surprised that young adults my daughter's age (21) know the lyrics of so many songs that predated their birth. When I was 21, I couldn't have sung along with songs from the 30s and 40s - though I'm sure I knew a few 50s-60s Sinatra hits.

I also get that 60s-70s Oldies are no longer viable as a terrestrial radio format. But this music is hardly going away. Between downloads, streaming services, and satellite radio - the music is still easily available. And without the mind-numbing puny playlist repetition of FM radio. I can live with that.

Well said!! And it's great that younger adults and teens today can appreciate the classics. While only a "puny" repetitive selection is indeed played today on terrestrial large markets, the far better alternative, like AM radio, You Tube and Pandora and other sources makes these gems and thousands more available to people today.

 

[oldies76]

Tonight, these three 90's hits were aired:

I'll Be There For You - Rembrandts
Get Jiggy With It - Will Smith
All Apologies - Nirvana

Right now all these 90's hits are on a quick specialty show at 9pm. When do they get added in regular rotation?? Maybe within a year?

 

[TheBigA]

...the far better alternative, like AM radio, You Tube and Pandora and other sources makes these gems and thousands more available to people today.

Except that the statistics clearly show that people aren't listening to them on YouTube or Pandora. And the AM stations that play them have minimal audiences, less than 1% of the market. Just because songs are available doesn't mean anyone listens. Technically speaking, anything and everything is available in some way. Distribution is no longer an issue. Being heard is.

 

[davideduardo]

Honestly, I believe there is still demand for that music, especially in the smaller markets. It's rock and roll....just older rock and roll. Mainly 65+ would listen, but who's to say, they can't hear the music they grew up with also?

There is demand by folks in their 70's for that kind of 50's and 60's music. But advertisers, even in smaller markets, won't support a station playing it. If they do buy, and see as a result that they get a bunch of old farts coming into their business, they won't advertise for long.

This is precisely why folks who like that kind of music should subscribe to Sirius or download the Pandora app. Commercial radio can't afford to serve the group that likes "At the Hop" and "Blue Velvet".

 

[LKellerIII]

Except that the statistics clearly show that people aren't listening to them on YouTube or Pandora. And the AM stations that play them have minimal audiences, less than 1% of the market. Just because songs are available doesn't mean anyone listens. Technically speaking, anything and everything is available in some way. Distribution is no longer an issue. Being heard is.

My point is just that this music is still widely available, so Boomers should quit complaining about losing their terrestrial 60s-70s Oldies and Classic Rock stations, and access the music they want to hear via one or more of the new platforms. I know I've moved on. I probably haven't listened to music on FM for more than an hour this year so far. And that's only because my dentist (old hippie) plays KFOG in his office. A quarter century ago, terrestrial radio and buying CDs was the only way to get music, but that's obviously no longer true.

 

[seatownmedia]

Yes, but this non-subtle change on KRTH was unnecessary. They dropped their classic jingle package, which, IMO, was one of the best in the country, and they have cut out the old stuff with surgical precision, instead of blending the changes. Wrong, wrong, wrong. They could have handled this with much more moderation. But consultants and corporate programmers don't understand this. My favorite LA radio station no longer exists, and while they are trying for a new audience they are losing an audience as well. You can argue that the new audience is more profitable, but frankly, there is really no new audience. It is done.

 

[TheBigA]

My favorite LA radio station no longer exists, and while they are trying for a new audience they are losing an audience as well. You can argue that the new audience is more profitable, but frankly, there is really no new audience. It is done.

Somebody moved your cheese. The fact is that time marches on. You aged out of the bracket, and someone else aged in. So you lost a radio station, and one day someone found one. I'm not just saying that. It's interesting to look at how flat their audience numbers are in 25-54. It's out with the old, in with the new. That's how you do it.

It's just one of those things. I had an engineer say to me that he's actually aged out of Levis. They simply don't fit any more, and they don't make a size or style that fits. So he's got to try a new brand of pants. That may sound like a silly conversation, but this guy was really upset.