Kind of hard to "tune it out", considering no stations even play it today, which is somewhat unfortunate. And yes, as Channel Flipper mentions, it has millions and millions of views, so the appeal is there.
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K-Earth at 6.5, August 2020
- Thread starter oldies76
- Start date
Kind of hard to "tune it out", considering no stations even play it today, which is somewhat unfortunate. And yes, as Channel Flipper mentions, it has millions and millions of views, so the appeal is there.
Could be the same person with it on repeat. No data on who's watching.
But once again, that's why streaming exists. One to one listening is very different from programming a radio station.
Actually if you were programming for seniors, you wouldn't need "research" or very little of it, since that station would be a local, small market replica-type that could not afford music tests and it's attached strings. So you'd be pressed into playing all those oldies AND goodies they long for, Boone and Goldsboro included. Why do you think those smaller stations have large playlists? They program to seniors.......and they enjoy every second of it. A few may tune out, (that goes for any station) but you'll gain more than you lose in this format.
I think that conclusion would be highly relevant today with new songs making their way to the upper reaches of the Hot 100 and making #1. Streaming has to be regulated. "WAP" has no business being number one.
But if you are programming for seniors, it really won't matter who you lose. A station aiming for 65+ has much lower ratings anyways, usually on AM, and can get away with playing those songs without consequence. Seniors love their youthful songs, the memories and great times.
Take a listen to 810 / 95.3 Denver, legends of the 60's and 70's. I listen to this all the time. GREAT music!!
https://legends953.com/
I don't work with people who program to seniors. Not my thing.
I should win an LPFM.
I checked out that post with 13.7 million. Now, if you add up the numbers from all the other "Honey" posts together, including ones played off the 45's, you'd likely have near 20 million combined views. Not bad for a hit that's 52 years old.
Yet just on YouTube, the Luis Fonsi and Daddy Yankee tune, "Despacitio", (the one candidate Biden tried to "move" to) has nearly 6 billion views and it is only a couple of years old.
No, it's not bad. It is horrible. For YouTube, that is very low.
An I'll bet half of them are people playing it for someone else as an example of "insipid".
I know stations aiming at 45-64 and things like that. But no station is aiming at 65+ unless they are an LPFM hobby station like the one in the High Desert around Lancaster, CA.
And if you play songs that much of your 65 and over audience now despise, you will not keep that audience.
You just don't seem to get the fact that just because a song was popular in the 60's does not mean that the people who once liked it want to hear it again today. Some will continue to like the song, others never liked it and many stopped liking it. If the majority hate the song now, no matter how big it was half a century or so ago, it is not a hit today.
That's an unfair analysis. You cannot compare a "new release" song that had streaming all of its "three year" life, to one that was released in 1968 with no streaming to help it, until somewhat recently.
If streaming existed in 1968, it would have beaten "Despacito" to the moon.
No, it would not. That was a song that burnt very fast. I know; I played it on a Top 40 station. After about 6 weeks, it went negative... the story went from being tender to being stupid... like watching the same episode of a daytime soap three or four times.
The song had a short life. It would not have made a good video, unless funerals make for good graphics.
And, FYI, no song in the known universe beats Despacito. It's the most viewed video in history. It still gets millions of views a week, 38 months later.
Not likely. This is what one says when the facts don't jive with preconceived notions.
Math does not support your hypothesis. Record is about 4 minutes long, so 15 spins an hour * 24 hours * 365 days = 131,400 annual spins, assuming your guy with nothing else to do has it on a non-stop continuous loop (unlikely in the extreme). The number of views was almost 14 MILLION. Like I said, that means there are LOTS of people who have no problem with the record.
There are some ways of doing "amateur" music tests that are relatively cheap. As long as the person doing the processing knows what they are doing, you can get good guidance, particularly about the songs that are deadly.
And there are no "strings attached" to a music test. It is basically a method of getting a cross section of the audience and finding out the level of interest in each song. Very simple.
You will not gain more than you lose, because if you play lots of songs most listeners dislike, advertisers will get poor results. The more strong songs and the fewest negative ones makes listeners spend more time with you and gives a positive reaction to ads.
That station has not made the book for two years, and is the lowest billing station in the MSA. .
Seniors don't love their stiffs.
Which is why your comparing it to "Honey", was not even close to relevant. "Honey" is a completely different song with a different history made for an entirely different audience, probably half of which are no longer with us.
The whole point is that millions of unembarrassed people still wanted to hear the song and actively searched and found it on the web, regardless of your personal opinion and those of your tests. Whether it belongs on the radio or is for mass consumption today is a different point entirely.
By the way, I would appreciate it if we can let "Honey" go and start analyzing Roger Miller's "King of the Road". A much more enjoyable song.
"Trailers for sale or rent, rooms to let fifty cents..."
No, very few different people wanted to hear it and listened several times each.
And some people see reference to an old song and want to hear what it is like. Does not mean they liked it.
And some people hit it by mistake, looking for a song that has "honey" in the lyrics.
In any case, out of 9 billion people in the world, very few have listened.
It's much more enjoyable because no one dies at the end. I've often said I can play a song and clear out a room. Honey is one of those songs. On the other hand, everyone knows King of the Road. They might not know all the lyrics, but they ALL know how to snap their fingers.
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