I've noticed that CBS Radio is attempting to get a stronghold of holiday music in some of their markets while there is an opportunity to do so.
Consider the stations in their portfolio that are Christmas round-the-clock right now:
WODS/Boston (oldies)
KOOL/Phoenix (oldies)
WLTE/Minneapolis (AC)
KWLI/Denver (country)
In addition, WCBS-FM in New York has been promoting themselves - since October, mind you - as "New York's Home for the Holidays". And recently, WOGL in Philadelphia has been teasing in promos that "Philadelphia's Christmas Classics Station is coming soon..."
With all these moves on a great number of their stations just over a week before Thanksgiving, I wouldn't be surprised if the smattering of Christmas tracks currently heard on KRTH evolves into all-holiday hits, all the time.
Consider the stations in their portfolio that are Christmas round-the-clock right now:
WODS/Boston (oldies)
KOOL/Phoenix (oldies)
WLTE/Minneapolis (AC)
KWLI/Denver (country)
In addition, WCBS-FM in New York has been promoting themselves - since October, mind you - as "New York's Home for the Holidays". And recently, WOGL in Philadelphia has been teasing in promos that "Philadelphia's Christmas Classics Station is coming soon..."
With all these moves on a great number of their stations just over a week before Thanksgiving, I wouldn't be surprised if the smattering of Christmas tracks currently heard on KRTH evolves into all-holiday hits, all the time.